McDonald’s Rethinks Promotions After Traffic Slowdown
McDonald’s is overhauling its promotional calendar after admitting that too many overlapping campaigns overwhelmed restaurant crews and drove down US customer traffic in the second … Read more
Industry Intelligence
Stay updated with the latest quick-service restaurant (QSR) news, covering fast food trends, menu innovation, drive-thru technology, franchising, and global growth strategies.
McDonald’s is overhauling its promotional calendar after admitting that too many overlapping campaigns overwhelmed restaurant crews and drove down US customer traffic in the second … Read more
Restaurant energy costs represent 3-5% of revenue across most operations, but most owners treat electricity as a fixed cost beyond their control—missing a major profitability … Read more
McDonald’s Next strategy takes shape as Raising Cane’s veteran Bryan Brown becomes US chief development officer, with Tabassum Zalotrawala moving to a global design role. … Read more
With food costs 35% above pre-pandemic levels and fewer than half of operators turning a profit, the restaurant industry’s old playbook of gut-feel pricing and … Read more