In the world of Consumer Packaged Goods (CPG), exciting new developments are constantly shaping the market landscape. This week, several brands have made significant strides in expanding their presence in the retail sector, offering innovative products to meet consumer demands. Let’s take a closer look at some of the recent highlights:
Positive Beverage, founded by Shannon Argyros, has introduced its sugar-free Positive Energy drinks to over 280 Albertsons and Vons stores in Southern California. The drinks, available in Watermelon Mania, Poppin’ Orange, and Tropical Bliss flavors, offer a clean energy option with green tea caffeine and immunity-boosting nutrients.
GOOD GOOD, led by Gardar Stefansson, has partnered with Costco Midwest to launch its keto-friendly, sugar-free Apricot Jam in a convenient two-pack format. This move aligns with the growing trend of better-for-you eating and provides consumers with a healthier pantry staple option.
Ciao Pappy, founded by Pittaluga, has expanded its lineup of premium marinara sauces to 33 Whole Foods Market locations in Southern California and Las Vegas. The brand’s authentic sauces aim to elevate home cooking with Italian-inspired flavors.
Sauz, co-founded by Troy Bonde and Winston Alfieri, has launched nationally at Whole Foods and Sprouts, introducing exclusive flavors like Miso Garlic Marinara and Brown Butter Alfredo. This expansion highlights the brand’s rapid growth and innovative approach to traditional tomato sauce.
ONO Protein Oats, founded by Nilou Shahryari, has debuted its high-protein oatmeal in 58 Costco stores across San Diego, Arizona, and Colorado. With flavors like Peanut Butter Blossom and Cinnamon Oat Crunch, ONO offers a convenient and nutritious breakfast solution for busy consumers.
Realsy, co-founded by Sophia Karbowski and Austin Patry, has secured shelf space at all Jewel locations across the Chicago suburbs, marking their largest retail order to date. The brand’s clean-label snacks made from real ingredients are now available in the produce section.
Bear Maple, founded by Brian Bethke, has joined Zabar’s on the Upper West Side of NYC, bringing its premium maple syrup to the iconic food institution. This placement underscores the brand’s commitment to quality and community connection.
Elavi, co-founded by Michelle Razavi and Nikki Elliott, has expanded into 82 Costco Southeast locations with its high-protein, low-sugar brownies. Known for catering to health-conscious consumers, Elavi’s clean indulgences offer a guilt-free snacking option.
Jordan’s Skinny Mixes, founded by Jordan Engelhardt, has added three new sugar-free syrups to its Fantasy Collection: Tropigal Syrup, Fairy Dust Syrup, and Unicorn Sauce. These whimsical flavors cater to the growing demand for fun and bold drink options.
These recent developments in the CPG industry highlight the ongoing innovation and dedication of brands to meet the evolving needs of consumers. With a focus on quality, health-conscious ingredients, and unique flavor profiles, these brands are shaping the future of retail offerings. If you have a similar story to share or a new product launch to announce, consider submitting your story to be featured in future updates. Stay tuned for more exciting developments in the world of CPG.