According to experts, Vietnamese agriculture is poised for a significant boost through brand building initiatives. In order to increase export turnover and expand the market for vegetables, flowers, and fruits, Vietnam must shift its production mindset towards prioritizing quality over quantity and diversifying varieties. This transformation is crucial for building a strong brand presence in the global market.
Vietnam has ideal conditions for the production of vegetables, flowers, and fruits, and is gradually gaining recognition in the export market. However, to elevate the value and establish a brand for Vietnamese agricultural products, a strategic shift from production to trade promotion is essential. Dang Phuc Nguyen, General Secretary of the Vietnam Fruit and Vegetable Association, highlights Vietnam’s emergence as a major production and export hub for vegetables and fruits in the region.
In 2024, Vietnam’s fruit and vegetable exports are projected to surpass US$7.2 billion, marking a significant increase compared to previous years. This record-breaking figure, which is US$1.6 billion higher than in 2023, sets the stage for further growth in the industry. The goal is to achieve an export turnover of US$10 billion, signaling a new era of development for the fruit and vegetable sector.
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As Vietnam continues to make strides in the agricultural sector, brand building will play a pivotal role in enhancing the competitiveness of Vietnamese products on the global stage. By focusing on quality, variety, and effective trade promotion strategies, Vietnam can establish itself as a key player in the international market for vegetables, flowers, and fruits.
The publication date for this article is Monday, January 20, 2025.
In addition, the promotion of Vietnamese agricultural products can be further supported through strategic partnerships and collaborations with industry stakeholders. By leveraging branding opportunities and emphasizing the unique qualities of Vietnamese produce, the country can position itself as a leading supplier of premium agricultural products in the global market.
As the agricultural landscape in Vietnam evolves, it is essential for stakeholders to embrace innovative approaches to brand building and market development. By investing in quality, diversity, and effective promotion strategies, Vietnam can unlock new opportunities for growth and competitiveness in the global agricultural sector.
In conclusion, the experts’ insights highlight the importance of brand building in boosting Vietnamese agriculture and expanding its presence in the global market. Through a strategic shift towards quality, variety, and effective trade promotion, Vietnam can enhance its competitiveness and establish a strong brand identity for its agricultural products. By seizing these opportunities and embracing innovation, Vietnam can chart a path towards sustainable growth and success in the agricultural industry.
