Preferred Hotels & Resorts, the world’s largest independent luxury hotel brand, recently made two significant leadership appointments in the United Kingdom. Anna Moore was appointed as the Regional Director for the U.K. and Ireland, while Dan Clark assumed the role of Vice President for Global Leisure Sales – Europe. These appointments are aimed at strengthening the London-based team and enhancing the brand’s presence in the region.

Anna Moore, the new Regional Director for the U.K. and Ireland, brings a wealth of experience in the hospitality industry to her role. With a background in account management and sales-focused positions in both the U.K. and Australia, Anna has honed her skills over the years. Prior to joining Preferred Hotels & Resorts, she spent 13 years with IHG, where she served as the Global Luxury & Lifestyle Sales Director for EMEA. In her current role, Anna focuses on the retention and expansion of the brand’s portfolio within the United Kingdom and Ireland, which currently consists of 30 member hotels, resorts, and residences. This includes prestigious properties in the Legend Collection and The Newman – a highly anticipated new opening in London in summer 2025.

Dan Clark, the new Vice President for Global Leisure Sales – Europe, will lead the brand’s global leisure sales strategy in Europe. With extensive experience in hospitality sales, Dan has previously held roles at Calliope Collective and various hotels and brands, including Gleneagles, Elite Hotels, Radisson Edwardian, and Trump Hotels. In his new role, Dan will focus on strengthening relationships with the travel agent community, driving bookings for member hotels worldwide, and fostering partnerships with leading luxury organizations such as Virtuoso and Serandipians.

Brenda Collin, Executive Vice President of Europe for Preferred Hotels & Resorts, expressed her excitement about the new appointments, stating, “We are delighted to welcome Anna Moore and Dan Clark as the newest additions to our team. Their proven track records in luxury hospitality will be invaluable as we continue to grow our presence across the region and help us to enhance the success of our member hotels.”

These leadership appointments reflect Preferred Hotels & Resorts’ commitment to providing exceptional service and experiences to its guests. By bringing on board talented individuals like Anna Moore and Dan Clark, the brand is poised for continued growth and success in the competitive luxury hotel market.

In conclusion, the recent appointments of Anna Moore as Regional Director for the U.K. and Ireland and Dan Clark as Vice President for Global Leisure Sales – Europe demonstrate Preferred Hotels & Resorts’ dedication to excellence and innovation in the luxury hotel industry. With their extensive experience and expertise, Anna and Dan are well-equipped to drive the brand’s growth and success in the United Kingdom and beyond.