Mr. Charlie’s Told Me So, the innovative plant-based quick service restaurant (QSR), is proudly celebrating the third anniversary of its flagship location on La Brea Avenue in Los Angeles. This milestone marks a significant achievement for the brand, which has been dedicated to redefining fast food through its commitment to plant-based ingredients and community engagement.

As part of the anniversary festivities, Mr. Charlie’s is excited to introduce a new product: Mr. Fluff-Head, a groundbreaking plant-based vanilla ice cream crafted from cassava, also known as yuca. This delightful creation is not only delicious but also embodies the brand’s ethos of innovation and quality. The ice cream will be topped with a chocolate ear inspired by Mike Tyson’s “Mike Bites,” a nod to the boxing legend’s unique legacy.

Mike Tyson himself will be present at the anniversary event from 12 p.m. to 2 p.m., where he will engage with fans and showcase the newly launched Tyson x Mr. Charlie’s merchandise. This special appearance enhances the celebratory atmosphere, bringing together fans of both Mr. Charlie’s and Tyson, who is a passionate advocate for plant-based living.

During this exclusive two-hour event, customers will have the opportunity to enjoy Mr. Fluff-Head ice cream for free with any purchase. For those who miss the event, the ice cream will be available for purchase at a price of $5.99. Notably, Mr. Fluff-Head is crafted without artificial ingredients, GMOs, stabilizers, or preservatives, and features a strawberry drizzle along with the signature plant-based chocolate ear, emphasizing the brand’s commitment to healthy, real ingredients.

A Commitment to Second Chances and Plant-Based Living

Mike Tyson, who serves as the co-founder and chief brand officer of Tyson 2.0, expressed his enthusiasm for the collaboration with Mr. Charlie’s. “Mr. Charlie’s is all about flipping the script — whether it’s on fast food, second chances, or what people expect from plant-based eating,” Tyson stated in a recent press release. “I’ve been passionate about plant-based living for years, and bringing ‘Mike’s Bites’ to this launch is the perfect way to celebrate a brand that’s all about doing things differently.”

In alignment with Tyson’s vision, Taylor McKinnon, co-founder of Mr. Charlie’s Told Me So, emphasized the brand’s mission to disrupt the conventional fast-food landscape. “Mr. Fluff-Head is the kind of innovative product we stand for: big on flavor, better for you, and made with real ingredients,” McKinnon remarked. “This journey with Mr. Charlie’s has always been about creating moments that make people stop, smile, and rethink what they thought they knew. This drop is one of those moments. And with Mike on board, we’re taking this celebration and product launch to a whole new level.”

Creating Community Through Culinary Innovation

Adam Wilkes, the CEO of Carma HoldCo, the parent company of Mr. Charlie’s Told Me So, articulated the broader vision for the brand. “Mr. Charlie’s isn’t just a restaurant; it’s a movement,” Wilkes said. “This launch embodies everything we believe in: creativity, community, and the power of plant-based food to change the way people eat. We’re excited to mark three years on La Brea with something truly special and invite the community to come celebrate with Mike and Mr. Charlie’s.”

The celebration of Mr. Charlie’s third anniversary is not just about the launch of a new product; it represents a culmination of the brand’s mission to promote plant-based eating and provide opportunities for those in need. The introduction of Mr. Fluff-Head ice cream illustrates the potential of innovative culinary creations to challenge and redefine consumer perceptions about plant-based diets.

As Mr. Charlie’s continues to grow, it remains committed to its foundational principles of quality, creativity, and community engagement. The anniversary event, featuring a unique ice cream offering and the presence of Mike Tyson, exemplifies the brand’s dedication to celebrating life’s moments and making a positive impact through food. Whether you’re a long-time supporter or new to the plant-based movement, Mr. Charlie’s invites everyone to join in the celebration and experience the delicious possibilities of plant-based eating.