Kraft Heinz Not Co. Introduces First Plant-Based Meat Products:
Not Hot Dogs and Not Sausages
The Kraft Heinz Not Co. LLC, a joint venture between The Kraft Heinz Co. and TheNotCo. Inc., is introducing its first plant-based meat innovations, the NotHotDogs and NotSausages. These products aim to deliver the same savory and smoky experience that Oscar Mayer fans have enjoyed for over 140 years.
Creating Delicious and Accessible Plant-Based Foods
Lucho Lopez-May, CEO of The Kraft Heinz Not Co., expressed the company’s commitment to creating mouthwatering, plant-based foods that cater to a wide range of consumers, from dedicated vegans to those curious about plant-based options. Leveraging NotCo’s AI technology and the reputation of the Oscar Mayer brand, the joint venture aims to meet the growing demand for plant-based meat options from trusted brands.
Debut at Expo West, Nationwide Rollout
The NotHotDog and NotSausage products will be unveiled at Expo West from March 12-16 and are scheduled to be available in major retailers nationwide later this year. This launch marks a significant step in the joint venture’s expansion of its plant-based portfolio, which includes NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo.
Future Expansion and International Presence
The Kraft Heinz Not Co. plans to further expand its plant-based offerings into new categories in the upcoming year. Additionally, the company has initiated international expansion efforts, aiming to introduce its innovative plant-based products to new markets around the globe.
Conclusion: Meeting Consumer Cravings with Plant-Based Innovation
The introduction of NotHotDogs and NotSausages demonstrates The Kraft Heinz Not Co.’s commitment to meeting consumer demand for delicious and accessible plant-based alternatives. By combining cutting-edge technology with trusted brand equity, the joint venture is poised to make a significant impact in the plant-based food market, offering consumers more sustainable and flavorful options.
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