Exide Technologies Enhances Battery Labeling for Simplified Selection
Cold Chain Federation member Exide Technologies, a prominent provider of innovative and sustainable battery solutions for both automotive and industrial applications, has announced an exciting update to the labeling of its Exide Light Vehicle battery range. This new labeling initiative introduces a contemporary design that significantly simplifies the battery selection process for users.
The updated labels feature a unified, color-coded design tailored to reflect the specific battery technology, thereby making it easier for automotive aftermarket distributors and technicians to identify the correct battery. This improvement not only aligns with Exide Technologies’ refreshed corporate identity but also aims to enhance brand awareness and recognition at the point of sale. The streamlined design serves to facilitate a more efficient purchasing experience, allowing customers to quickly and accurately select the appropriate battery for their needs.
The Exide Light Vehicle battery range encompasses several products, including Exide AGM, EFB, Premium, Excell, and Classic. Notably, the Exide Start-Stop Auxiliary batteries have now been integrated into the Exide AGM range, ensuring compatibility with the latest requirements for hybrid and electric vehicles. This integration underscores Exide’s commitment to staying at the forefront of technological advancements in the automotive sector.
The rollout of the new Exide Light Vehicle label design is set to commence in the first quarter of 2025. To ensure a seamless transition for distributors and retailers, the newly labeled products will retain their existing article codes, allowing for normal ordering processes to continue without disruption. This strategic approach aims to minimize any potential confusion during the transition phase, ensuring that customers can continue to rely on Exide’s products without interruption.
Driving Innovation and Sustainability
This update represents a significant milestone in Exide’s ongoing “Energizing a New World” journey, which was launched four years ago. This initiative has been pivotal in focusing on customer excellence, innovation, and sustainability. Since its inception, Exide has redefined its brand values, unveiled a new corporate identity, and transformed its automotive aftermarket business, thereby setting new benchmarks within the industry.
Daniel Royer, Senior Vice President of the Automotive Division at Exide Technologies, emphasized the importance of this latest innovation, stating, “This latest innovation from Exide further illustrates our commitment to customer excellence. We not only offer best-in-class automotive batteries with a strong OE pedigree, but we also continuously strive to enhance our added-value offerings to the aftermarket while simplifying battery selection for customers and end-users.” This statement highlights Exide’s dedication to providing superior products while also enhancing the user experience.
Looking ahead, Exide Technologies plans to implement the new label design with technology-based identification across its entire portfolio of automotive battery ranges. This includes products for Commercial Vehicles, Marine & Leisure applications, as well as Motorbike & Sport batteries. By adopting this unified labeling strategy across various product lines, Exide aims to further streamline the purchasing process and improve customer satisfaction across its diverse offerings.
For automotive professionals and distributors eager to learn more about the Exide Light Vehicle battery range, detailed information can be found on Exide’s official website. The site provides comprehensive insights into the specifications, features, and benefits of the new labeling system, ensuring that all stakeholders are well-informed and equipped to make the best choices for their battery needs.
In conclusion, Exide Technologies is taking a significant step forward with the introduction of its new battery labeling system. By prioritizing clarity and simplicity, Exide is not only enhancing its brand visibility but also reinforcing its commitment to customer satisfaction in an increasingly complex automotive landscape. As the company moves towards a more innovative future, stakeholders can expect continued advancements that align with the evolving needs of the automotive market.
