McDonald’s Unveils Chicken Big Mac

McDonald’s Unveils Chicken Big Mac as LTO Innovation: A New Twist on an Iconic Classic

McDonald’s introduces the Chicken Big Mac as an exciting Limited-Time Offering (LTO) on October 10, paying homage to the original Big Mac while targeting a new generation of fans.


A New Spin on a Classic Favorite

McDonald’s is about to give its iconic Big Mac a new twist. In a bold move to both honor its history and attract modern food lovers, McDonald’s revealed that it will launch the Chicken Big Mac on October 10, 2024, as a Limited-Time Offering (LTO). With this innovative take on a classic, McDonald’s continues to evolve its menu while staying true to the brand’s core identity. Tariq Hassan, McDonald’s USA Chief Marketing and Customer Experience Officer, said the sandwich is part of a strategy to tap into key consumer passions, such as “dupe culture” and social media engagement, proving that McDonald’s remains at the forefront of both culinary and marketing innovation.


Reimagining the Big Mac for a New Generation

The original Big Mac has been a staple of McDonald’s menu since its debut in 1968, instantly becoming one of the fast-food chain’s most beloved items. Now, more than five decades later, McDonald’s is reimagining this iconic burger for today’s consumers by swapping out beef patties for chicken.

“The Chicken Big Mac pays homage to one of our most iconic menu items, while introducing it to a whole new generation of fans,” Tariq Hassan explained. The decision to innovate the Big Mac by introducing a chicken version signals McDonald’s ability to stay relevant in a rapidly changing fast-food market, where customer preferences are shifting towards new flavors and dietary options.

This move comes as part of McDonald’s strategy to appeal to younger customers, many of whom are highly engaged on social media and enjoy exploring new food trends. The Chicken Big Mac offers an exciting alternative for those who may prefer chicken over beef or are simply curious to try a new version of the famous sandwich.


A Sneaky Launch: The McDonnell’s Pop-Up Experiment

The Chicken Big Mac wasn’t introduced without a bit of intrigue. In a stealth marketing move, McDonald’s secretly piloted the sandwich at a Los Angeles pop-up event under the guise of a fictional brand, “McDonnell’s.” This one-day-only event was designed to introduce the Chicken Big Mac in an unexpected and mysterious way, allowing consumers to experience the sandwich without the immediate brand recognition.

The pop-up was part of a broader marketing campaign that cleverly played into the growing “dupe culture,” which refers to the trend of finding affordable alternatives to high-end products. At the pop-up, attendees unknowingly tried the Chicken Big Mac disguised as “The Chicken Sandwich,” alongside other McDonald’s signature items, such as beef tallow fries, deep-fried apple pie, and soft serve ice cream.

This marketing tactic created buzz and intrigue, with attendees invited to give their thoughts on what they believed was a “dupe” of a McDonald’s item. One attendee commented on how close the sandwich tasted to a Big Mac, stating, “It’s impressive how close this is to McDonald’s.” The element of surprise added an extra layer of excitement to the launch, as McDonald’s leveraged the power of social media to spark curiosity and conversation.


The Role of Social Media and “Dupe Culture” in Marketing

McDonald’s innovative approach to launching the Chicken Big Mac extends beyond the sandwich itself. The company has incorporated social media and pop culture into its campaign, targeting trends such as “dupe culture.” This trend, particularly popular on platforms like TikTok and Instagram, involves consumers seeking out cheaper versions of popular or expensive items and sharing their findings online.

By tapping into this trend, McDonald’s not only builds excitement around the Chicken Big Mac but also connects with a younger, digital-native audience. The McDonnell’s pop-up, along with the social media campaign, allowed McDonald’s to create buzz in a way that felt authentic to the digital generation.

To further amplify the campaign, McDonald’s partnered with well-known internet personality Kai Cenat. His involvement added an element of humor and interactivity, as fans were invited to weigh in on the question of whether the Chicken Big Mac can truly be considered a Big Mac. This integration of influencer marketing helped McDonald’s reach a wider, more engaged audience, enhancing the overall campaign’s effectiveness.


A Limited-Time Offering to Drive Foot Traffic

As with many of McDonald’s most successful promotions, the Chicken Big Mac will be available as a Limited-Time Offering (LTO), encouraging customers to try it before it disappears from the menu. The fast-food chain often uses LTOs to create a sense of urgency and excitement, driving foot traffic to restaurants and boosting sales during the promotional period.

The Chicken Big Mac will be available at participating U.S. McDonald’s locations while supplies last, giving customers a limited window to experience this innovative take on a classic menu item. By keeping the offering temporary, McDonald’s creates a sense of exclusivity that entices customers to visit sooner rather than later.


Tapping Into the Nostalgia Factor

For many McDonald’s customers, the Big Mac represents more than just a sandwich—it’s a symbol of the brand’s history and its longstanding place in American fast-food culture. By introducing a chicken version of the Big Mac, McDonald’s is paying homage to its heritage while offering something new and exciting for a modern audience. This balance between tradition and innovation is key to McDonald’s continued success in an increasingly competitive market.

The Chicken Big Mac appeals not only to those who are curious about new flavors but also to those who feel a sense of nostalgia for the original Big Mac. The familiarity of the Big Mac combined with the novelty of the chicken patties offers a unique experience that is both comforting and adventurous.


The Road Ahead: What’s Next for McDonald’s Menu Innovation?

McDonald’s has long been known for its ability to innovate while staying true to its brand. The Chicken Big Mac is just the latest example of how the fast-food giant continues to evolve in response to changing consumer preferences. As competition in the fast-food industry intensifies, McDonald’s ability to surprise and delight its customers will be crucial to maintaining its leadership position.

Looking ahead, it’s clear that McDonald’s is focused on more than just adding new menu items—it’s about creating experiences that resonate with today’s consumers. Whether through clever marketing campaigns, social media engagement, or pop culture tie-ins, McDonald’s has proven time and time again that it understands what its customers want and knows how to deliver.


Conclusion: A New Era for the Big Mac

With the launch of the Chicken Big Mac, McDonald’s is introducing a new chapter in the story of one of its most iconic menu items. This Limited-Time Offering brings together tradition and innovation, appealing to both loyal Big Mac fans and a new generation of fast-food enthusiasts. By tapping into trends like “dupe culture” and leveraging social media to build excitement, McDonald’s is once again showing that it knows how to capture the attention of consumers and keep them coming back for more.

As the Chicken Big Mac makes its debut, one thing is clear: McDonald’s is not just serving up sandwiches—it’s creating moments that surprise, delight, and keep its customers engaged in an ever-evolving fast-food landscape.

Hurricane Helene Forces Operational Disruptions at Wayne-Sanderson Farms

Hurricane Helene’s impact forces Wayne-Sanderson Farms to adjust plant operations across Alabama, Georgia, and North Carolina. Find out the latest updates.

Introduction

As Hurricane Helene, a powerful Category 4 storm, made landfall on the Florida coast on September 26, 2024, its aftermath has caused widespread disruption throughout the southeastern United States. Among those affected is Wayne-Sanderson Farms, a leading poultry producer, which announced several operational changes at its plants in Alabama, Georgia, and North Carolina due to the storm’s severity. With significant rainfall and high winds battering the region, the company has been forced to halt or adjust shifts across multiple facilities, prioritizing the safety of its employees while maintaining essential operations.

The Path of Hurricane Helene

Hurricane Helene was classified as a Category 4 storm when it hit the Florida Big Bend region, bringing with it destructive winds and torrential rain. By the morning of September 27, the storm had weakened to a tropical storm as it moved inland over Georgia, continuing to bring heavy rainfall and potential flooding to the region. The National Weather Service provided ongoing updates, urging residents to stay informed about local weather conditions.

Amid this storm, Wayne-Sanderson Farms took swift action to ensure both the safety of its employees and the continuity of its operations, posting regular updates on social media to inform staff and customers about the evolving situation.

Operational Changes and Plant Closures

Wayne-Sanderson Farms’ operations were significantly affected across several of its key processing plants due to Hurricane Helene. On its Facebook page, the company shared details of shift cancellations and modified schedules to protect its workforce and minimize the impact of the storm on production.

Dothan, Alabama
At the Dothan plant, the company canceled the third shift on September 26 and the first shift on September 27. However, employees on the second shift (sanitation) and third shift were instructed to report for work on their regular schedules for the evening of September 27.

Union Springs, Alabama
Similarly, at the Union Springs processing facility, the first shift on September 27 was canceled, but the second shift would proceed as usual. Wayne-Sanderson Farms emphasized that safety remained their top priority, but they would resume operations where feasible based on updated weather forecasts.

Enterprise, Alabama
The Enterprise plant also canceled its first shift on September 27. However, second shift (sanitation) and third shift workers were expected to follow their normal schedules starting later in the day.

Moultrie, Georgia
The impact of Hurricane Helene was also felt in Moultrie, Georgia, where employees were notified that the second shift on September 26 was canceled. Workers in sanitation, specifically those involved in second processing, were asked to report at 4 p.m. The first and second shifts scheduled for September 27 were also canceled, with only sanitation workers reporting for their regular evening shifts.

Pendergrass, Georgia
At the Pendergrass facility in Georgia, the first shift on September 27 was canceled, but the second shift would continue as planned. The company stressed that it was closely monitoring the situation and would provide further updates if necessary.

Dobson Complex, North Carolina
Wayne-Sanderson Farms also reported operational changes at its Dobson Complex in North Carolina, where the first shift on September 27 was canceled. Employees scheduled for the second shift were expected to report on time for their regular workday.

Employee Safety and Operational Continuity

Throughout its communication, Wayne-Sanderson Farms maintained a clear focus on the safety of its workforce. The company urged employees to stay updated on weather conditions and to take all necessary precautions during the storm. “Please stay safe and tuned to your local news stations for further weather-related updates,” the company said in a statement posted on social media.

The company’s commitment to safety extended beyond its employees, as it also ensured that all its operations were adjusted in accordance with weather developments to minimize risk. Wayne-Sanderson Farms is expected to continue updating its employees and customers on any additional changes via its social media accounts.

The Broader Impact of Hurricane Helene on the Poultry Industry

Wayne-Sanderson Farms is not the only poultry producer affected by Hurricane Helene. The storm’s arrival has disrupted supply chains, transportation, and production across the southeastern U.S., an area that is home to many major poultry processing plants. With the storm bringing severe weather conditions, companies like Wayne-Sanderson Farms must navigate both the immediate challenges posed by plant closures and the longer-term implications for production schedules and supply availability.

Tropical storms and hurricanes have historically posed significant risks to the poultry industry, which relies heavily on the timely movement of goods and consistent production cycles to meet demand. When plants are forced to halt operations, it can result in temporary shortages and delays in distribution, particularly in regions directly impacted by the storm.

Preparing for Recovery and Future Storms

As Wayne-Sanderson Farms and other companies recover from the damage and disruptions caused by Hurricane Helene, the focus will undoubtedly shift to mitigating the impact of future storms. Hurricane preparedness plans, enhanced safety protocols, and more resilient supply chains will likely play a key role in ensuring that production can resume quickly following extreme weather events.

For employees and communities affected by the storm, recovery efforts will be critical in the coming days and weeks. Wayne-Sanderson Farms has expressed its commitment to keeping its workers safe, and as operations return to normal, the company will continue to monitor weather conditions and adjust its plans accordingly.

Conclusion

Hurricane Helene has left a trail of disruptions across the southern U.S., including at multiple Wayne-Sanderson Farms processing plants. With safety at the forefront, the company has made significant operational adjustments to protect its employees and maintain essential functions. As the storm moves away from the region, Wayne-Sanderson Farms and the broader poultry industry will work toward resuming normal operations, while preparing for the next potential weather-related challenge.

Posted on Categories Protein

JBS Faces Allegations Over Worker Living Conditions in Colorado

JBS is accused by UFCW Local 7 of facilitating unsafe housing for immigrant workers at its Greeley, Colorado plant. Workers share their troubling experiences.

Introduction

JBS, one of the world’s largest meat processing companies, is facing serious allegations from UFCW Local 7, the union representing workers at its Greeley, Colorado plant. The union, along with several workers, accuses the company and its recruitment practices of endangering workers by facilitating overcrowded and unsafe living conditions for newly recruited immigrant employees. These claims have raised concerns about worker welfare and the treatment of legal immigrants who move to the U.S. seeking stable employment opportunities.

Worker Complaints: From Recruitment to Reality

Two Haitian immigrant workers, who requested anonymity, shared their troubling experiences with CBS News Colorado. The workers were recruited through a TikTok video and were promised stability and support upon arrival in the U.S. They reached out to the recruiter, who allegedly assured them that they would have housing and financial support before starting work at the JBS plant.

However, reality hit hard when the workers arrived in Greeley. “When I got here I didn’t like the way they received us. The conditions were really bad,” said one of the men. He explained that the promises of adequate housing and support were not fulfilled, and instead, they found themselves paying hundreds of dollars for transportation from the airport. Upon arriving at their assigned accommodations, they discovered the harsh reality: overcrowded rooms in motels, with six to eight people sharing two beds.

Overcrowded and Unsafe Living Conditions

The workers’ complaints did not end with the motel accommodations. They revealed that recruiters later relocated them to a house, but the conditions were even worse. One of the men described the house as having five bedrooms and nearly 40 people crammed inside, with only one kitchen and two bathrooms shared among all the residents.

“It was a house with five bedrooms with around 40 people inside the house. There was only one kitchen and two bathrooms for 40 people,” one man said, painting a bleak picture of their living situation.

Beyond the physical overcrowding, the workers also faced severe financial and food insecurity while waiting for their applications to be processed. One worker painfully recalled being forced to go without food for three days. “I remember I had to stay three days hungry,” he said.

JBS Denies Responsibility

In response to the allegations, JBS issued a statement denying that the recruiter mentioned by the workers was ever employed by the company. “We also notified local authorities and will cooperate with any resulting investigation,” the company said. JBS emphasized that it does not charge employees for transportation, housing, or pre-employment services, stating, “We want all of our employees to have access to safe housing and the opportunity to create a better life for themselves and their families.”

Furthermore, JBS highlighted steps it has taken to improve the situation, including placing new HR leaders at the Greeley facility and implementing recruitment training programs to ensure compliance with JBS’ strict hiring policies. The company also stated it is working with UFCW International to educate current and prospective employees about its hiring practices.

Despite these assurances, the workers remain skeptical of JBS’ commitment to their welfare. One worker cynically remarked, “Ask JBS, who is supposed to get better living conditions, us or the cows we are killing?”

UFCW Local 7’s Accusations

UFCW Local 7, which represents workers at the Greeley plant, has played a central role in bringing these concerns to light. The union has accused JBS of failing to provide safe and appropriate living conditions for immigrant workers recruited to the plant. According to the union, JBS is using third-party recruiters to lure vulnerable immigrants to Greeley under false pretenses, only to subject them to overcrowded and unsafe housing situations.

The union claims that JBS must take greater responsibility for the actions of its recruiters and ensure that the workers who help sustain the company’s operations are treated fairly. UFCW Local 7’s leadership has called for stronger protections and oversight to prevent further exploitation of immigrant workers.

Broader Implications: Exploitation in Meat Processing

This situation at the JBS Greeley plant is not an isolated incident. The meat processing industry has long been criticized for its treatment of workers, particularly immigrants. Low wages, dangerous working conditions, and overcrowded living situations are just a few of the issues that have been brought to public attention in recent years. Many immigrant workers, who come to the U.S. in search of better opportunities, often find themselves in vulnerable positions, making them easy targets for exploitation.

The allegations against JBS come at a time when worker welfare is under increased scrutiny, particularly in industries that rely heavily on immigrant labor. The COVID-19 pandemic highlighted many of the systemic issues within the meatpacking industry, with numerous outbreaks occurring in plants across the U.S. due to inadequate safety measures. Now, as the industry looks to rebuild, concerns around fair treatment and living conditions for workers persist.

Calls for Reform

The workers’ experiences and the union’s accusations underscore the urgent need for reform in the meat processing industry. Advocacy groups are calling for stricter regulations to ensure that immigrant workers are not exploited by third-party recruiters or forced into substandard living conditions. UFCW Local 7, in particular, is pushing for stronger oversight of recruitment practices and better protections for workers, both on and off the job.

The exploitation of immigrant workers is not just a matter of worker welfare; it is a broader human rights issue. Companies like JBS, which profit from the labor of these workers, have a moral and legal obligation to ensure that they are treated with dignity and respect. As the allegations against JBS continue to unfold, the company’s response will likely play a key role in shaping future regulations and industry standards.

Conclusion

The accusations against JBS by UFCW Local 7 and the workers at its Greeley plant shine a light on the darker side of the meat processing industry. While JBS denies responsibility, the stories of overcrowded and unsafe living conditions, financial struggles, and food insecurity reveal a troubling reality for many immigrant workers. As the industry faces mounting scrutiny, it is crucial that companies take responsibility for the well-being of their employees and address the systemic issues that allow such exploitation to persist.

The fight for workers’ rights, particularly for immigrant workers, continues. And as these voices grow louder, it becomes clear that meaningful change is not just necessary, but long overdue.

Posted on Categories Protein

Tyson Foods Faces Lawsuit Over “Climate-Friendly” Beef Claims

Tyson Foods is being sued for allegedly misleading consumers with its “climate-friendly” beef claims, raising concerns over greenwashing in the meat industry.

Introduction

In an era where sustainability is a key consumer concern, companies have begun marketing their products with eco-friendly labels to align with public values. One such company is Tyson Foods, the world’s second-largest meat producer. Tyson has come under fire, facing a lawsuit from the Environmental Working Group (EWG) for allegedly misleading consumers with claims that its beef products are “climate smart.” The case highlights a growing trend of holding companies accountable for greenwashing — the practice of falsely promoting products as environmentally sustainable.

Tyson’s “Climate Smart” Beef Label

Tyson Foods’ “Brazen Beef” is marketed with a “climate smart” label, a move the company touts as part of its broader goal to achieve net-zero emissions by 2050. However, environmental groups argue that Tyson’s promises lack substance. The lawsuit, filed by EWG in the Superior Court of the District of Columbia, claims that the company’s emissions reduction strategy is unclear and deceptive.

According to Caroline Leary, an attorney representing the EWG, the lawsuit is meant to protect consumers. “People want their purchasing power to reflect their values,” Leary explained. “This case is about protecting consumers from being misled. As more people seek out climate-friendly options, companies are taking advantage of this interest.”

The Environmental Cost of Beef Production

At the heart of the lawsuit is the immense environmental cost of mass-producing beef. Cattle are one of the world’s largest sources of agricultural methane emissions, a potent greenhouse gas that significantly contributes to climate change. In fact, the top five global meat and dairy producers emit more greenhouse gases than major oil companies like Shell, BP, and Exxon. Tyson alone emits as much as entire countries such as Belgium or Austria.

Despite this, Tyson continues to push its climate-friendly narrative. Critics argue that producing beef in a way that benefits the environment is nearly impossible. The lawsuit accuses Tyson of not only misleading consumers but also failing to provide a concrete plan for measuring and reducing its emissions.

Deceptive Claims and Greenwashing Allegations

The core issue in the lawsuit is the “climate smart” label, which the plaintiffs argue is not backed by any substantial evidence. “Tyson is taking very few steps that could actually achieve net zero,” said Kelsey Eberly, an attorney with FarmSTAND, which is representing EWG. The lawsuit highlights that even if Tyson were able to reduce its emissions slightly, its beef products would still be far more carbon-intensive than most other foods.

This lawsuit is part of a broader movement to confront deceptive environmental claims made by meat producers. Earlier this year, the New York State Attorney General filed a similar suit against JBS, the world’s largest beef company, accusing it of misleading consumers with claims of achieving net-zero emissions by 2040. Similar legal action has been taken in Denmark and Sweden, where courts ruled that pork and dairy companies falsely marketed their products as climate-friendly.

Tyson’s Response and USDA Involvement

Tyson Foods responded to the lawsuit in a written statement, asserting its long history of sustainable practices. “While we do not comment on specific litigation, Tyson Foods has a long history of sustainable practices that embrace good stewardship of our environmental resources,” the company said. “We will continue to support agricultural practices that further these efforts and work to strengthen the overall resiliency of the U.S. agriculture system.”

However, the lawsuit also implicates the U.S. Department of Agriculture (USDA), which approved Tyson’s “climate smart” label in 2022. Environmental groups, including EWG, have petitioned the USDA to halt these approvals, citing the lack of transparency around the certification process. The USDA has since pledged to strengthen its guidelines around animal-raising claims, a move that could influence future marketing practices in the meat industry.

The Bigger Picture: Industrial Agriculture and Climate Change

The Tyson lawsuit represents a growing trend of litigation targeting the climate impact of industrial animal agriculture. Legal scholars and environmentalists argue that the U.S. lacks adequate policy and regulation to address the methane emissions from livestock, which are a major contributor to climate change. While the Biden administration has imposed regulations on methane emissions from the oil and gas industries through the Inflation Reduction Act, similar measures have not been applied to animal agriculture.

Daina Bray, a lecturer at Yale Law School and expert in agricultural law, views this lawsuit as part of a larger movement. “This lawsuit is the latest development in an emerging litigation trend that seeks to address the climate harms of industrial animal agriculture,” Bray said. She pointed out that lawsuits focused on consumer protection and false advertising are a key strategy in holding companies accountable for greenwashing.

Global Demand for Meat and the Net-Zero Challenge

One of the main contradictions highlighted in the lawsuit is the tension between Tyson’s net-zero goals and its plans for global expansion. As the world’s population grows, so does the demand for protein — a trend that Tyson intends to capitalize on. Yet, increasing production inevitably means higher emissions, making the company’s net-zero target by 2050 difficult to achieve.

“The plan that Tyson does seem to be actualizing is international growth,” the lawsuit states. “It is hard to square Tyson’s stated commitment to achieve net zero by 2050 with its statements that it intends to capitalize on an increase in ‘global demand’ for beef, pork, and chicken. This will necessitate increased production of beef, pork, and chicken, with increases in their attendant emissions, putting Tyson’s net zero claims even farther out of reach.”

Consumer Choices and the Future of Sustainable Meat

The lawsuit comes at a time when consumer behavior is shifting. More people are looking to make purchasing decisions based on sustainability and climate considerations. A survey conducted by PwC earlier this year found that 43% of respondents are trying to reduce their impact on climate change by buying what they perceive to be more sustainable food products. Additionally, 32% of consumers reported changing their diets to reduce their climate footprint.

As consumer awareness grows, companies face increased scrutiny over their environmental claims. “The accuracy of corporate claims about environmental impacts is critical,” said Leary. “These claims shape consumer choices and affect the overall market.”

Conclusion

The lawsuit against Tyson Foods marks another significant step in the growing movement to hold companies accountable for their environmental promises. As legal challenges mount, meat producers will need to provide more transparency and real action if they are to meet their net-zero targets. For consumers, the case serves as a reminder to remain vigilant about the products they purchase and the claims behind them.

The road to sustainable meat production is fraught with challenges, and Tyson’s journey to net-zero may be more difficult than its marketing suggests. Whether through litigation or public pressure, companies in the meat industry will have to face increasing demands for honesty and environmental responsibility in the years ahead.

Posted on Categories Protein

Boar’s Head Closes Jarratt, VA Plant Indefinitely Amid Listeria Outbreak

Boar’s Head indefinitely closes its Jarratt, VA plant after a Listeria outbreak. The company takes steps to improve food safety, impacting employees and industry standards.

Boar’s Head Shuts Down Jarratt Plant Following Listeria Outbreak

On September 13, Boar’s Head made a significant announcement regarding the indefinite closure of its Jarratt, Virginia, facility, which had been shut down since July due to a Listeria outbreak. The closure marks a critical moment in the company’s history, forcing the producer to reconsider its food safety measures and the impact on hundreds of employees.

In a statement, Boar’s Head expressed deep regret over the situation. “This is a dark moment in our company’s history, but we intend to use this as an opportunity to enhance food safety programs not just for our company but for the entire industry,” the company said.

Root Cause of the Outbreak: A Unique Production Process

Boar’s Head’s internal investigation revealed that the contamination was linked to a specific production process that existed solely at the Jarratt plant. This process was used for manufacturing liverwurst, a product that the company has now decided to permanently discontinue in light of the outbreak.

While identifying and eliminating the root cause, the company acknowledged the difficulty of the decision to close the plant. “It pains us to impact the livelihoods of hundreds of hard-working employees,” Boar’s Head added. “We do not take lightly our responsibility as one of the area’s largest employers. But under these circumstances, we feel that a plant closure is the most prudent course of action.”

Union Response and Employee Transition Support

The United Food & Commercial Workers Local 400 union responded to the news, emphasizing that the workers were not at fault for the outbreak and highlighting the company’s efforts to support employees during the transition. The union confirmed that Boar’s Head had agreed to provide workers the option to transfer to other facilities or accept severance packages.

“Everyone agrees this unprecedented tragedy was not the fault of the workforce, so it is especially unfortunate that the Jarratt plant must close indefinitely and put so many men and women out of work,” the union stated. “Thankfully these workers have a union they can count on to always have their backs.”

Revamping Food Safety: A New Chief Food Safety Officer and Council

As investigations into the Listeria outbreak continue, Boar’s Head has announced a comprehensive overhaul of its food safety and quality assurance programs. One of the major steps includes the creation of a new position within the company—a Chief Food Safety and Quality Assurance Officer (CFSO)—who will report directly to the president of Boar’s Head. The company is actively recruiting for this role.

In addition to appointing a new CFSO, Boar’s Head is establishing the Boar’s Head Food Safety Council, comprised of independent food safety experts. This council will assist in the investigation and development of enhanced quality assurance protocols.

Key Appointments to the Food Safety Council

The Boar’s Head Food Safety Council will feature some of the leading minds in food safety:

  • Dr. David Acheson: President and CEO of The Acheson Group, a global food safety consulting firm, and former Chief Medical Officer at the FDA’s Center for Food Safety and Applied Nutrition.
  • Mindy Brashears: A former USDA Undersecretary for Food Safety, Brashears is a professor at Texas Tech University specializing in food safety and public health.
  • Martin Wiedmann, DVM: A food microbiologist from Cornell University with expertise in foodborne pathogens and prevention, Wiedmann co-directs the New York State Integrated Food Safety Center of Excellence.
  • Frank Yiannas: A former Deputy Commissioner for Food Policy and Response at the FDA, Yiannas played a key role in implementing the Food Safety Modernization Act (FSMA) and enhancing food safety collaboration at the agency.

A New Era of Food Safety at Boar’s Head

Boar’s Head is committed to making significant changes in its approach to food safety. The Food Safety Council will serve as advisors to the CFSO and guide the company’s food safety protocols going forward. This initiative aims to set new industry standards, reinforcing Boar’s Head’s dedication to product quality and customer safety.

In a statement on its website, the company said, “We remain steadfast in our commitment to our customers and to the safety and quality of our products. You have our promise that we will work tirelessly to regain your trust and ensure that all Boar’s Head products consistently meet the high standards that you deserve and expect. We are determined to learn from this experience and emerge stronger.”

USDA Citations and Plant Violations

The closure of the Jarratt plant has also led to the release of detailed USDA inspection reports, shedding light on the facility’s long-standing food safety issues. In July, Boar’s Head recalled 7 million pounds of meat and poultry products due to the Listeria contamination, a move that prompted further investigation into the plant’s operations.

USDA documents revealed 69 instances of noncompliance between August 1, 2023, and August 2, 2024. However, a second round of inspection reports uncovered violations dating back to 2022. These findings indicated that the facility had been flagged as an “imminent threat” before the Listeria outbreak occurred.

The Human Toll of the Listeria Outbreak

As of the latest figures from the Centers for Disease Control and Prevention (CDC), 57 people have been hospitalized due to the Listeria outbreak linked to Boar’s Head products, and nine people have tragically lost their lives. The outbreak was traced back to sliced deli meat, including products manufactured at the Jarratt plant.

Boar’s Head’s decision to shut down the plant indefinitely underscores the severity of the outbreak and the company’s efforts to mitigate further risk to public health.

Moving Forward: Restoring Trust and Strengthening Standards

The indefinite closure of the Jarratt facility and the decision to discontinue liverwurst production are critical steps in Boar’s Head’s response to the Listeria outbreak. By appointing a CFSO and establishing the Boar’s Head Food Safety Council, the company is not only addressing the current crisis but also setting the stage for more rigorous safety standards across the entire food industry.

Boar’s Head has made it clear that customer trust is at the forefront of its priorities. “We are determined to learn from this experience and emerge stronger,” the company reiterated, committing to working tirelessly to ensure that all its products meet the highest standards of quality and safety.

As the company continues to navigate this challenging period, its efforts to enhance food safety and support affected employees reflect a commitment to long-term solutions that will help rebuild its reputation and ensure the wellbeing of both its workforce and customers.

Conclusion: A New Chapter for Boar’s Head

The Listeria outbreak at the Jarratt plant has been a major turning point for Boar’s Head. As the company takes responsibility for its role in the contamination and moves forward with corrective actions, its decisions will likely serve as a blueprint for improving food safety practices across the industry. The creation of the Food Safety Council and the new CFSO position are just the beginning of what Boar’s Head hopes will be a safer, more accountable future for its operations and the industry at large.

The Jarratt facility remains closed, and investigations continue as Boar’s Head works to implement its enhanced safety measures, ensuring that such an outbreak does not occur again.

Posted on Categories Meat

Weekly USDA US Beef and Pork Export Sales: A Comprehensive Update

Explore the latest USDA export data for US beef and pork, highlighting shifts in sales, key markets, and global trends impacting the industry.

Overview of US Beef and Pork Export Sales

The USDA has released its latest weekly report on US beef and pork export sales, providing critical insights into the performance of these key industries. Despite fluctuations in weekly figures, several major markets continue to drive demand for US meat exports. Here’s a detailed breakdown of the current export sales for both beef and pork, along with a look at how global trends, especially in China, are reshaping trade dynamics.

Beef Export Sales: A Decline in Weekly Figures

According to the USDA report, US beef export sales for 2024 totaled 11,400 metric tons (MT), which marked a 31% decline from the previous week and a significant 41% drop from the prior four-week average. The key markets contributing to the sales figures include:

  • South Korea: 3,200 MT (including a reduction of 300 MT)
  • Mexico: 1,900 MT (with a decrease of 100 MT)
  • Japan: 1,500 MT (including a decrease of 200 MT)
  • Canada: 1,100 MT
  • Taiwan: 1,000 MT (with a decrease of 100 MT)

Exports for the week reached 11,800 MT, which is down 21% compared to the previous week and 16% lower than the prior four-week average. Major export destinations included South Korea (3,100 MT), Japan (2,600 MT), China (1,800 MT), Mexico (1,200 MT), and Taiwan (600 MT).

Pork Export Sales: A Significant Increase

On the other hand, US pork export sales for 2024 surged by 43% compared to the previous week, reaching 29,700 MT. This figure is also 15% higher than the prior four-week average. The top markets for US pork during this period were:

  • Mexico: 14,200 MT (including a decrease of 200 MT)
  • Japan: 4,300 MT
  • Colombia: 2,400 MT (including a decrease of 100 MT)
  • China: 2,000 MT (including a decrease of 200 MT)
  • Canada: 1,400 MT (with a reduction of 700 MT)

Additionally, a small amount of pork, totaling 100 MT, was sold to the Dominican Republic for 2025. Pork exports for the week reached 25,700 MT, an 8% decrease from the previous week and a 10% drop from the four-week average. Major export destinations were Mexico (10,700 MT), Japan (3,800 MT), China (3,200 MT), Colombia (1,700 MT), and South Korea (1,600 MT).

China’s Declining Meat Imports and Its Global Impact

China’s meat imports have seen a substantial decline through the first eight months of 2024. The country imported 4.40 million metric tons (MMT) of meat products during this period, down 13.9% from the same timeframe in 2023. In August alone, meat imports stood at 565,000 MT, a 9.9% reduction compared to August 2023. Beef imports, in particular, have taken a significant hit, with volumes down by 27% year-over-year as of July 2024.

Several factors have contributed to this drop in imports:

  • Economic challenges impacting pork and beef consumption.
  • Sufficient domestic meat supply following stockpiling in 2023.
  • High levels of pork production within China.
  • A shift among Chinese consumers toward more affordable protein options due to the country’s economic slowdown.

The Impact of Import Bans and Domestic Production on Chinese Meat Imports

While pork production in China remains strong, reducing the need for imports, the country has imposed import bans on certain US meat facilities, further affecting supply. China’s pork imports may grow slightly to offset a projected 3% decline in domestic production. During the first quarter of 2024, China’s pork output fell by 0.4% year-over-year, marking the first decline in nearly four years.

Beef imports, on the other hand, are expected to continue their downward trend in 2024, primarily due to high year-end inventory levels and relatively stagnant demand. China’s share of global beef imports is forecast to be about 5% lower than in 2023.

Global Trade Shifts in Response to China’s Reduced Meat Imports

As China scales back its meat imports, global trade patterns have shifted. The US, traditionally a key meat exporter to China, has seen a decrease in shipments, while Brazil has ramped up its beef exports to the Chinese market, with a 10.2% increase in the first half of 2024. Australia, facing reduced demand from China, has redirected more of its beef exports to markets like the US and Japan.

National Pork Producers Council Addresses Key Challenges

During a recent virtual briefing, Brian Humphreys, CEO of the National Pork Producers Council (NPPC), emphasized the importance of addressing the industry’s current challenges. One of the primary issues is securing a new Farm Bill for 2024, which includes provisions to address critical concerns like California’s Proposition 12.

Proposition 12 has placed stringent animal welfare requirements on pork producers, especially those outside California. NPPC officials argue that this regulation imposes unnecessary costs and compliance burdens on pork producers, potentially leading to industry consolidation. The NPPC is pushing for a legislative fix to Prop 12 in the new farm bill to prevent further disruptions in the pork market.

Addressing Labor Shortages and Production Costs

Another significant challenge for pork producers is the ongoing labor shortage. While the H-2A guestworker program has been a focal point for low-skilled labor, pork producers are finding it increasingly difficult to use the TN visa program, which allows for the employment of skilled workers from Mexico and Canada. The NPPC has called for improvements to the TN visa process to help alleviate labor issues, particularly as production technologies become more advanced and require specialized skills.

In addition to labor concerns, higher production costs continue to strain pork producers. Although feed prices have moderated somewhat, fixed costs like transportation, labor, and utilities remain elevated—approximately 25% higher than three years ago, according to NPPC officials.

The Role of Trade Policy in the Pork Industry

Trade remains a critical component for the pork industry, with the NPPC advocating for the renewal of key programs like the Generalized System of Preferences (GSP) and the African Growth and Opportunity Act (AGOA). While new free trade agreements (FTAs) may be unlikely in the near term, existing trade programs can help mitigate some of the challenges faced by US pork producers in a highly competitive global market.

Conclusion: A Shifting Landscape for US Meat Exports

The USDA’s latest data on US beef and pork export sales highlights the dynamic nature of global meat trade. While US pork exports have seen a surge, beef sales are experiencing declines, with China’s reduced imports playing a significant role. As China continues to adjust its domestic production and consumption patterns, other global exporters like Brazil and Australia are stepping in to fill the gap. For US producers, addressing challenges like labor shortages, production costs, and regulatory hurdles remains key to navigating this evolving landscape.

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Producers’ share of retail beef dollar tracks sideways

 

THE Australian beef producer’s share of retail dollar spend on beef has tracked sideways, after hitting all-time historical lows back in the December quarter.

The recent release of June 2024 quarterly Consumer Price Index data from the Australian Bureau of Statistics provides the opportunity to update the quarterly producer share of retail dollar calculation (see details below) published jointly by Episode3 and Beef Central.

As can be seen on the graph above, the recent recovery in saleyard cattle prices during the second quarter has helped maintain retail beef market share for producers, currently sitting at 35 percent for the second quarter, down marginally from 35.2pc in the March quarter, due to sideways movements for both saleyard and retail beef prices.

March was the best result seen for producer share since the second quarter of 2023, but a long way off the long-term trend line growth seen since the late 1990s.

Back in December the beef producer share of retail $ dropped to its lowest point since the data-set began back in 1998, at just 25.8pc. Back in 2022-23 when cattle prices approached record levels, the producer share index soared to almost 60pc.

In the graph above comparing the saleyards cattle price index versus the retail price index (1998 providing the benchmark at 100 for both), the saleyard index was little changed in the June quarter, having lifted 30pc between December and March from 271 to 352. Retail beef prices mirrored the sideways movement seen at the saleyard with the index increasing by just 1 point over the June quarter from 258 to 259.

Background to the producer share of retail prices calculation

In collaboration with analyst Matt Dalgleish from Episode 3, Beef Central last year launched a new quarterly series looking at trends in the beef producer’s typical share of the retail consumer’s spend on beef products.

A similar analysis was compiled by MLA for four years, before being discontinued by the industry service delivery company back in December 2016. The project was originally launched as a result of producer requests during the 2012 MLA annual general meeting.

Beef Central sought, and gained MLA’s blessing to resurrect the discontinued series, based on clear reader interest. The same formula is used to compile the new set of results as originally used by MLA (see explanation of the calculation below).

Episode 3 and Beef Central now jointly publish a quarterly report, soon after ABS quarterly retail beef price data is released.

The exercise sees national saleyard cattle prices in carcase weight terms being converted into an estimated retail weight equivalent and compared to average retail beef prices, as reported by ABS .

About the producer share of retail spend calculation

The beef producer share of the retail dollar is calculated using a range of assumptions:

  • The national saleyard trade steer indicator is used as the benchmark livestock prices, representing animals suited for the domestic market. Livestock prices are collected by MLA’s NLRS.
  • Converting the carcase weight price to an estimated retail weight equivalent price is achieved using a retail meat yield for beef of 68.7pc.
  • The indicative retail meat prices are calculated by indexing forward actual average beef prices during each quarter, based on meat sub-group indices of the Consumer Price Index, provided by ABS. These indices are based on average retail prices of selected cuts (weighted by expenditure) in state capitals.

The producer share is calculated by dividing the estimated retail weight equivalent livestock price by the indicative retail price.

Click the links below to read earlier reports in this series:

March quarter 2024

December quarter 2023

September quarter 2023

June quarter 2023

September quarter 2014

Should cattle producers be paying more attention to retail margin share?

 

 

 





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Port authority and industry push for urgent border control review

The idea that meat infected with African swine fever (ASF) might be getting into the country unchecked and circulating freely is a terrifying one for the pig sector.

According to Lucy Manzano, head of Dover Port Health Authority (DPHA), the ASF threat is now coming as much from commercial meat imports due to the flawed implementation of the Border Target Operating Model (BTOM), as it is from illegal meat imports.

This, she believes, is largely down to the previous government’s decision to build a brand-new border control post (BCP) 22 miles inland at Sevington to carry out sanitary and phytosanitary (SPS) checks for goods arriving at Dover Port and via Eurotunnel, rather than at the point of entry at Dover, where a perfectly good BCP already exists.

“The implementation of the BTOM at the Short Straits is not working effectively or consistently,” Ms Manzano told Pig World.

“We are aware that illegal imports of commercial meat are coming through in significant and concerning volumes and without appropriate intervention at Sevington.

“In addition, IT systems continue to work ineffectively and do not communicate with each other as required or expected – and Port Health controls in place at Sevington are not identifying and controlling consignments as they should be.

“We are being notified of goods being called for examination that don’t arrive, or do arrive and are turned away, or arrive and then sit there for long periods of time and have then been told to leave without checks at all.”

She said the inherited imported food system now operating at the Short Straits was based on flawed Defra data assumptions – a poor understanding of the type of food and the volumes coming through – and not opening a BCP at the border in Dover.

“As such, controls aren’t working as they should, the impact of which is a big hole in this critical border, which means meat is getting in unchecked or, if it is, checked in a very inconsistent and ineffective way,” she said.

About 100t of illegally imported meat has been seized at the Port of Dover so far, but the authorities need more funding to sustain the service © DPHA

Minimal checks

Defra has stressed that it is operating a risk-based approach that will see a significant reduction in the number of checks at Sevington.

It has also said the checks are being gradually phased in since April, although it has given no further indication of how it will up the frequency.

But in a recent letter to Defra secretary Steve Reed calling for action to address the situation, the UK Livestock Chain Advisory Group (LCAG), a coalition of 26 farming and meat industry bodies, said less than 10% of about 100 physical checks that should be taking place each day are happening.

British Meat Processors Association chief executive Nick Allen said only around 2% of goods coming through are being checked at Sevington. “How is that effective as a control?” he said.

This is partly due to the option of auto-clearance at the BCP, which means loads can be auto-cleared two hours prior to arrival.

Loads are auto-clearing through Sevington even if they’re entering via a different port as they know no physical checks will take place, according to LCAG.

Ms Manzano added: “Goods that should categorically not have come in have done so and with commercial papers.

“Our work has and continues to identify that commercial meat from ASF-restricted areas is clearly coming in at the straits without the checks required – exactly as we said would happen at the very beginning and warned the previous government of.”

Illegal meat checks

Meanwhile, Dover Port Health Authority, in conjunction with UK Border Force, continues to carry out checks for illegal ‘personal imports’ of meat at Dover Port.

“We have teams down there now, as we speak, on the tourist lanes carrying out ASF checks for, technically, personal imports, but they are largely not what we would consider personal imports.

“This is predominately illegal meat deliberately brought in, often in very large volumes, from those ASF-infected areas,” Ms Manzano added.

About 100t of illegal meat has been seized at Dover over the past two years, but it is widely acknowledged that this represents just the tip of the iceberg.

Yet Defra told DPHA in December that it was cutting its budget for this work from £3.2m to £1.2m in 2024-25, starting in April, and then to nothing in 2025-26. Despite this, the requirement for Dover Port Health to complete ASF controls has been extended to Coquelles, in France.

Funding of this critical work remains unconfirmed. “We are fully committed to completing these extended checks, and working with the new government, but we can’t do this critical work for GB biosecurity without the funding required to deliver the service,” Ms Manzano said.

“We have put forward funding models to be able to effectively control the risk at Dover and Coquelles. We await responses from the new government.”

Government help

DPHA has also written to Mr Reed calling for an urgent review of how the BTOM is operating at the Short Straits and the biosecurity value it is delivering for GB at this critical border.

“The current system is failing. It is absolutely not operating in the best interests of GB biosecurity and, as the Port Health Authority, it is our responsibility to be really clear about what is and isn’t working and to help the new government identify what needs to change, and to make some really swift adjustments to plug those holes,” Ms Manzano added.

The authority, and wider industry, is hopeful, that as parliament returns to full swing in the autumn, they will see some action from Defra ministers.

After all, food security minister Daniel Zeichner showed an active interest in the situation while in opposition and, since the election, Defra ministers have identified addressing border control flaws as a major priority.

“We are hoping that as they return in September, they move forward quickly with a review and start to unpick what is happening here now,” Ms Manzano said.

“We have lost sight of the purpose of border controls – it is not a documentary process. It is about keeping the bad things out. We want to see consistent and transparent checks of biosecurity value, carried out at the point of entry at Dover, our greatest line of defence. The move to Sevington is exposing us to entirely unnecessary and needless risk.

“It must be addressed before it’s too late and, as the port health authority at the border, we cannot sit back and ignore what is happening, especially when there are relatively simple solutions that could be activated quickly to secure this border and GB biosecurity.

“Dover Port Health’s objective is to keep GB safe and fix these glaring holes. If we don’t, the outcome could be catastrophic for us all, but especially for the UK pig industry.”

Ms Manzano’s comments reinforce the sentiments of the LCAG call to action for Defra ministers to address the risk posed by both commercial and illegal imports.

“I’d like to think Steve Reed, Dan Zeichner and co are listening here,” Mr Allen said, adding that the expectation is that ‘things will start to happen in early autumn’.

Key priority

A government spokesperson said: “Protecting UK biosecurity is one of our key priorities, and we are working with BCPs and traders to ensure checks are carried out effectively and swiftly. The UK has never had an outbreak of ASF.

“We are not complacent and suspected illegal meat products are routinely checked at the border to ensure they don’t reach our shores.”

Defra made it clear that it will continue to monitor and review the impact of the new controls, and work with industry, trade partners and enforcement agencies to try and minimise disruption and costs to trade, while protecting biosecurity.

It indicated it will work with the Animal and Plant Health Agency, Port Health Authorities and BCP operators to ensure BCPs operate effectively and are resourced appropriately, and that it remains committed to agreeing an appropriate funding model with DPHA to tackle illegal imports, with a focus on the ASF safeguard measures.

Defra remains confident, however, that BCP capacity, including staff resource, is sufficient for the current volume of checks, which it says are operating 24/7 and carrying out the inspections required.

Checks are intelligence-led and based on biosecurity risk, with the risk of legitimate commercial loads not attending Sevington mitigated by ‘robust, data-backed enforcement options’, it said.



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Aviagen Group: Decades of Breeding for Welfare & Sustainability: Welfare Traits & the Environment

Learn more about Aviagen Group’s sustainability traits & environmental sustainability


9 September 2024


3 minute read

Editor’s note: This article is an excerpt from the Aviagen Group’s Decades of Breeding for Welfare & Sustainability Report and additional articles will follow. The Report is designed to demonstrate Aviagen’s commitment to genetic improvement of welfare and sustainability of broiler and turkey breeds. Plus, it covers much more like techniques to ensure robustness and new methods to improve selection and genetic progress. To read or download the complete report, click here.

Welfare and Sustainability Traits

Aviagen has a long history of incorporating welfare and sustainability measurements into its breeding program to drive progress (Figure 4).

The expansion to include turkey breeding programs has allowed sharing of resources and exchange of new ideas and techniques between the breeding programs.

Environmental Sustainability

Environmental sustainability has long been a core focus for Aviagen. Whilst increasing flock outputs through improvements in traits associated with weight, livability, egg and meat yield play a key role in this, the amount of feed a bird requires to develop and grow is key to the global footprint of poultry production. FCR is the single most important trait for reducing the environmental impact of poultry production (Jones, 2008).

The improvement seen in FCR within both broilers and turkeys has greatly reduced the carbon footprint of poultry meat and also reduced the amount of environmental pollutants associated with poultry production.

Figure 5a shows Aviagen calculations of the relative environmental impact of broiler production over time. Broiler genetics from 1972 had a 50% higher environmental impact than 2020 genetics and future genetics will have 10% lower carbon footprint by 2030 than the bird today, which is in line with the estimations made by Jones (2008).

Turkey genetics resulted in a 20% lower carbon footprint between 1977 and 2020, with an expected 10% improvement by 2030 because of improvements made in the breeding program (Figure 5b). These improvements of about 1% per year are primarily driven by genetic improvement of FCR.

For decades, intensive selection for improved FCR has resulted in a highly feed efficient animal that is far more sustainable than many alternative meat sources.

This can be seen in the evolution of the performance objectives published for the BUT6 and Ross® 308 (Figure 6).

Historically FCR was assessed by measuring feed consumption and weight of birds in individual pens. Since 2004 in broilers and 2006 in turkeys, Aviagen has pioneered the use of feed stations, which record individual bird feed intake using transponder identification within a group environment (Figure 7).

This allows the selection of birds with genes associated with improved feed efficiency while the birds are free to express natural behavior. The feed station technology has been highly successful and example of its importance can be seen in the 50% increase in testing capacity in the turkey breeding programs since 2018.

The feeding stations have also allowed the study of feeding behavior, which has shown that broilers and turkeys share the same structure of short-term feeding behavior, which is regulated by levels of satiety. This was also observed when comparing broilers, turkeys and ducks to cattle, pigs, dolphins and rats (Howie et al., 2010, Tolkamp et al., 2011). The correlations between feeding and drinking behavior traits with performance traits is low. There is a wide range of feed and drinking behavior strategies in the broiler and turkey populations, which is important for their adaptability to a wide range of environments and production systems. Individual bird FCR alongside livability, robustness and weight have jointly contributed to the significant improvements seen in flock FCR. 

Since 2014 in broiler and 2017 in turkeys, Aviagen has been applying genomic selection in its breeding programs. Genomic selection increases selection accuracy which results in greater rates of progress across traits. This has been particularly beneficial for FCR where it is not possible to measure the FCR of every individual and the selection accuracy of unmeasured birds is markedly improved thereby enhancing progress in the environmental sustainability of poultry production.

To read or download the complete report, click here.





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AASV: Lesions in lame vs non-lame pigs

Lameness is likely not secondary to systemic illness with common pathogens


9 September 2024


3 minute read

Editor’s note: The following is from a poster presentation by David Buckwalter and faculty advisers, University of Pennsylvania, during the 2024 annual conference of the American Association of Swine Veterinarians.

Lameness represents a widespread issue which affects viability and growth, ultimately impeding efficient production and adding extra costs to producers. The causes of lameness in growing swine, however, are poorly elucidated and often difficult to diagnose in the field. The objective of this study was to use gross pathological examination to compare lesions in lame and non-lame growing pigs to better understand the etiology of lameness in growing pigs.

Two production companies enrolled 5 farms each for a total of 10 farms. On each farm 2 pigs were chosen, a single lame pig (L) and a single non-lame control pig (C). Pigs were identified as lame if two observers agreed that the animal was slow to rise, limping, reluctant to walk or reluctant to place weight on one or more limbs. Pigs were euthanized and transported to a diagnostic lab for complete postmortem evaluation. Visceral examination was competed on all pigs, all four legs were excised, and each joint examined grossly. Joints were scored for the presence or absence of synovial hypertrophy, hyperemia, or effusion as well as for lesions consistent with osteochondrosis (OC) and physeal bone lesions.

One joint in each L pig that contained synovial lesions was swabbed and a swab was taken from the same location on the C pig from that farm. Odds ratios were calculated for the odds of OC lesions, visceral lesions, and having multiple types of lesions in the lame versus non-lame pigs using a Fisher’s Exact test.

Lameness lesions

The average farm size was 3,624 pigs and the mean age of the pigs was 14.6 weeks. Eight females and 12 males were selected. Eight sow flows were included with five being comingled. There were 16 times greater odds of having multiple lesions in the L pigs compared to the C pigs. The odds of having an OC lesion were no different between the L and C pigs. There was no difference in the odds of having a visceral lesion in the L pigs versus the C pigs.

All 10 of the L pigs had at least one synovial lesion while only 30% of the C pigs had synovial lesions. None of the C pigs had physeal bone lesions, whereas 30% of the L pigs had such lesions. (No odds ratios could be calculated for either of these lesions).

There was a significant difference in the median numbers of locations where there were lesions in the L pigs compared to the C pigs (P<.001) (Table 1). Lesions were evenly distributed between front and hind limbs with 16% of locations scored in the front limbs having a lesion and 14% of the locations in the hind limbs. Only one L pig joint was found to be positive for M. hyosynoviae and none of the C pigs tested positive.

L pigs had more lesions and were more likely to have synovial lesions than C pigs. Only one pig was found positive for M. hyosynoviae, so the cause of the lesion is unclear. In contrast to other studies of pigs this age, the osteochondrosis lesions found were mild and not more likely to be found in the L pigs, decreasing the likelihood of its involvement in the clinical lameness.

Systemic disease was not more prominent in the L pigs, indicating that lameness is likely not secondary to systemic illness with common swine pathogens such as Streptococcus suis, especially given that none of the pigs had overt septic lesions (fibrinosuppurative joint or bone lesions).

Determining the cause of lameness in these animals remains challenging, though bacterial pathogens that cause lesions to the synovium like M. hyosynoviae may be more likely than other causes based on these findings.





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CEO’s of the Industry: Brad Freking, CEO of New Fashion Pork – Swineweb.com


In this exclusive interview, Brad Freking, CEO of New Fashion Pork, shares his journey from the ground up in the swine industry and provides unique perspectives on the most pressing issues facing the sector today. Brad dives deep into the ongoing debate around loose sow housing, offering a viewpoint that contrasts with that of Brent Hershey. While Hershey has voiced criticism of certain industry practices, Brad emphasizes the need for unity, focusing on collaboration rather than internal conflict. He believes the industry should prioritize consumer choice and avoid attacking one another, as working together will better serve both producers and consumers alike.

We also explore the challenges of sustainability and how New Fashion Pork is adapting to rising costs and the need for innovation in modern agriculture. Brad discusses the importance of leadership evolution, the role of technology, and New Fashion Pork’s strategy for meeting changing consumer preferences for better product quality.

Additionally, Brad reflects on his greatest accomplishments and lessons learned as a CEO and shares his vision for the future, including the biggest opportunities and challenges for New Fashion Pork in the next five years.

Brought to you by Ceva Swine: https://swine.ceva.com/



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‘Snackification’ of mealtimes growing in popularity

CHICAGO — Circana’s annual report on “Eating Patterns in America” reveals consumers are switching up where, when and what they eat in response to changes in their daily lives.

The Chicago-based market research company said 86% of eating occasions are sourced from home. People also are eating breakfast earlier, and snacking away from home is becoming more popular, the report found.

Emerging trends in eating patterns are “really driven by the disruption of our daily routines,” said David Portalatin, senior vice president and industry adviser, food and foodservice, Circana. He said because of shifting home and work habits, lunch in the restaurant industry is permanently disrupted and has been 15% lower than it was in 2019.

“People pack their days with meetings, and then they look up and it’s 2:30 and they say, ‘What are we going to do about lunch?’ and dinner is at 6:30,” Portalatin said.

Snacks are more often filling the gaps left by foregone meals, he added, with some snacking happening in mid-morning, some in the afternoon and some at night.

“Two things that we’ve seen steadily increase over the years are the consumption of snack items during mealtimes — and sometimes in replacement of a main meal — and the increase of time between mealtimes,” he said. “It’s the ‘snackification’ of our mealtimes.”

In response, consumer packaged goods companies increasingly are developing foods and beverages offering the convenience, ingredients and value consumers want.

“For CPG companies, it’s thinking about crafting eating flexibility for consumers in three ways: price points, portion control and portability,” Portalatin said.

The trends are especially evident among younger people who have more flexibility, he said.

“They throw a collection of items in their backpack, maybe string cheese snacks, salty snacks for satiety, a bottle of water or juice for pleasure, and just have a snack and save some for later,” he said. “In any case, (the items) are packaged to go where the consumer goes.”

The 86% of eating occasions being sourced at home is up about 3 percentage points from pre-pandemic years, according to Portalatin. The eating trend is part of the overall shift in consumer behaviors that includes more people working at home and investing more time and effort in their kitchens.

“That doesn’t mean we’re all going to become Michelin Star chefs,” he said, adding, “We’re seeing more heat-and-eat options and more meals thrown into an Instant Pot.

“As a food manufacturer, if you can bring that kind of architecture to the home from items in the pantry or the refrigerator, those are the kinds of things consumers are looking for. We still want culinary exploration, and we still want to try global cuisine, so manufacturers are still developing items in response.”

As CPG companies continue to innovate, consumers continue to want to experiment by trying new products, Portalatin said. This trend is unlikely to wane, especially if new products are overlain with functional aspects and offered so that budget-conscious consumers perceive value.

“The consumer is under pressure right now,” he said. “It’s the cumulative effect of inflation and debt causing people to rationalize their spend across categories. They’re focusing in on the value equation and not just the cheapest item.” 



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Ecuador’s farm-gate shrimp prices finally jump, closing gap with Asia

Farm-gate vannamei shrimp prices in Ecuador have increased 4-7% in week 36 (Sept. 2-8), finally following the levels seen in Asia, where supply is said to be short.  […]

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China customs bans poultry products from Poland

Imports banned due to avian influenza outbreak


6 September 2024


1 minute read

China’s customs has banned direct or indirect import of poultry and related products from Poland from Friday, due to the outbreak of the highly pathogenic avian influenza subtype H5N1, reported Reuters

The agency said poultry products from Poland shipped on or after the announcement will be returned or destroyed while those shipped before will be quarantined and tested.





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Some of Russian pig farmers’ worst nightmares are coming true

Ukraine’s surprise cross-border incursion into Russia’s Kursk region on August 6 has jeopardised dozens of large pig farms and huge processing capacities in the region.

Within a week, the advance was 12km deep, and this new chapter of the conflict may herald big problems for the Russian pig industry.

Kursk is Russia’s second-largest pig-producing region, after neighbouring Belgorod, which has been consistently suffering from cross-border shelling.

As of early 2024, Kursk’s pig population was almost 2.5 million head. The region houses Russia’s biggest slaughterhouse and processing plant, with a capacity of 4.5 million head a year, owned by the largest Russian pork manufacturer, Miratorg, nearly 100km away from Soudzha, a town at the epicentre of the Ukrainian offensive.

In a statement on August 19, Miratorg revealed it had helped its employees evacuate from the parts of Kursk affected by the fighting, not specifying whether any of its operations were affected.

As estimated by Smirnov, nearly 130,000 Russians were evacuated from the areas bordering Ukraine.  Miratorg employs about 8,000 people in the Kursk region, nearly one-quarter of its total workforce.

It is too early to judge whether the fighting has affected the pig industry’s output—much is still hidden in the ‘fog of war’, but recent events clearly show that some of the worst nightmares of Russian pig farmers are coming true.

Belgorod, Bryansk and Kursk – three regions bordering Ukraine – jointly house around 8 million pigs. Fears that the fighting could escalate into Russian territory were voiced by a prominent Russian pig company, RusAgro, in late 2022.

One of the biggest challenges for the Russian pig farms in the regions affected by the hostilities is filling the available vacancies, as the Russian economy deals with one of the worst labour-force crises in its history.

For example, a Russian poultry farm near St Petersburg has estimated it lacked nearly 30% of the workers needed for sustainable operation.

The picture is believed to be similar in the pig industry, where labour shortages is a pressing issue, even in the safe territories.

Reeling foreign trade

Fights raging in the Kursk region are not the only problem the Russian pig industry faces.

Mounting difficulties in making and receiving payments in the Chinese yuan have reached the point where Russian agricultural exporters have started to consider switching to barter trade, local press reported.

These problems stem from US authorities’ threats to impose secondary sanctions against foreign banks and financial institutions facilitating trade with Russian businesses.

This is bad news for Russian pork exporters, who have contemplated ramping up exports to China, following the withdrawal of the 15-year ban late last year.

In 2024, Russia could export 60,000-70,000t of pork to China, the Russian Union of Pork Producers estimated.

Most of this was due to be shipped in the second half of 2024, after deliveries reached only 10,000t in the first six months of the year.

The prospects of continuing exports to Vietnam, the largest foreign market for Russian pork outside post-Soviet space, remain vague, as difficulties in collecting payments for the delivered goods are also being seen there. In 2023, Vietnam imported 86,000t of Russian pork, 89% up on 2022.

Last but not least, the Russian pig industry is very dependent on feed additive imports. China meets around 90% of the demand in the Russian market, and any disruption in these deliveries would make the industry suffer.

It remains to be seen whether the barter trade can come up with a reasonable solution to this problem.



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Hogs reversed on Wednesday, look negative – Swineweb.com

To “Read” Walt’s charts, keep the following in mind:

Support – this term refers to a trend line or price area under the market which is expected to hold the market from potential decline.

Resistance– a price area or trend line above the market that is expected to prevent or stall price increases.

Trend lines and channels – these long lines outline an established trend or band of price activity which is expected to continue.  Breaking beyond the trend lines will often indicate a change of trend. Walt tries to indicate an uptrend with green line, downtrend with red line, and a broken trend with a broken line. Trends thought to be of greater importance are thicker. A broken blue line may be a former, now broken line, expected to have subsequent importance. A blue sideways channel indicates a neutral or choppy market with little or no price bias either upward or downward.

Green and red arrows will often be used to highlight significant turns, buy or sell “signals,” or break-outs from trading patterns.

Reversal days (up or down) occur when a closing price occurs in the opposite direction from a previous dramatic trend.

Gaps in price action will be identified by yellow circles which usually hint at major changes of direction or price behavior.

Bull and bear flags and pennants are often highlighted as indications of small corrective moves in an otherwise larger price  trend.

Triangles may be outlined in order to indicate a contraction of highs and lows coiling for a later break-out in price direction.

Bull Trap – a false or failed chart break-out to the upside which draws bulls into a long position prior to a turn to the downside.

Bear Trap – a false or failed chart breakout to the downside which draws bears into a short position prior to a turn to the upside.

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Walt Breitinger, Commodity Futures Broker

 “Pinion Futures, LLC d/b/a Breitinger & Sons”

800.411.FUTURES (3888)

www.indianafutures.com



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Conclusions of the Dialogue on the Future of Agriculture in the EU – Swine news

This dialogue, led by Professor Strohschneider, brought together producers, scientists, environmental organizations, and consumer representatives to find consensual solutions to the challenges faced by European agriculture.


Agriculture is fundamental to Europe’s health, economy, and self-sufficiency. However, farmers are increasingly confronted with growing challenges, such as global competition and climate change. Europe is the fastest-warming continent, experiencing extreme weather events like heatwaves, droughts, and floods, which are all taking a toll on agricultural productivity. Soils are becoming increasingly depleted and polluted, which reduces their fertility and their ability to retain water and carbon. Furthermore, in some parts of Europe, water availability has already become a serious issue.


Despite these challenges, the agricultural sector also holds many solutions to mitigate and even reverse some of these impacts. The dialogue highlighted the progress made towards more sustainable farming, but also acknowledged that more ambitious steps need to be taken. Among the recommendations presented, there was a strong emphasis on ensuring fair incomes for farmers, promoting sustainable practices, and reducing red tape, especially for small and family farms.


The President of the European Commission, who closed the event, emphasized the need to continue supporting agriculture that works in harmony with nature and ensuring that farmers are fairly compensated for their environmental services. She also announced that, within the first 100 days of her next mandate, she would present a roadmap for the agricultural sector based on the recommendations of the dialogue.


This meeting represents an important step towards a more competitive, resilient, and sustainable agri-food system in Europe.

4 September 2024/ European Commission/ European Union.
https://ec.europa.eu/



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