In today's retail landscape, enhancing buyer choice is crucial for driving success. An omnichannel strategy that incorporates a Store Locator allows customers to seamlessly transition between browsing products online and making purchases in-store. This convenience not only enhances the overall shopping experience but also...
Bero, a new brand in the nonalcoholic beer space, made its debut in October with three beers inspired by Spider-Man star Tom Holland's British heritage. The three varieties, each under 0.5% alcohol-by-volume, include Kingston Golden Pils, Noon Wheat, and Edge Hill Hazy IPA....
In the world of Consumer Packaged Goods (CPG), exciting new developments are constantly shaping the market landscape. This week, several brands have made significant strides in expanding their presence in the retail sector, offering innovative products to meet consumer demands. Let's take a closer...
The recent rejection by Lifeway Foods of Danone’s $283 million acquisition proposal has sparked interest in the food and beverage industry, highlighting Lifeway's strategic intentions to maintain its independence while prioritizing shareholder value. This article delves into Lifeway's decision, the implications for both companies,...
Ferrero Group Acquires Power Crunch in Move to Expand into Better-for-You Category
Ferrero, known for its iconic brands like Nutella, Ferrero Rocher, and Tic Tacs, has made another strategic acquisition in the U.S. market. The confectionery giant recently announced the purchase of Power Crunch, a...
In today's fast-paced world, consumers are constantly looking for new and innovative products to enhance their eating experiences. Brands like Oreo and Velveeta are at the forefront of this trend, constantly pushing the boundaries of flavor and convenience to meet the demands of their...
