Executive Summary As McDonald’s navigates the challenges of the fast-food industry, the company is placing significant emphasis on loyalty programs and digital ordering initiatives as part of its strategic framework for 2025. This focus follows a lackluster conclusion to 2024, as articulated by McDonald’s executives...

Dive Brief: Yum Brands is leveraging its loyalty programs and artificial intelligence (AI)-driven personalization strategies to boost digital sales and sustain its growth trajectory, as discussed during a recent Q4 2024 earnings call. The company is consolidating its digital operations through Byte by Yum, a proprietary...

Chipotle, the popular fast-casual chain, has seen a significant boost in its same-store sales in 2024, largely attributed to the success of its limited-time offers (LTOs). The company's strategy of launching LTOs and improving efficiencies in the back of the house has proven to...

Waffle House recently announced the implementation of a temporary 50-cent per egg surcharge in response to the ongoing egg shortage caused by the bird flu outbreak. This surcharge is a targeted measure to address the unprecedented increase in egg prices, rather than raising prices...

The United States has decided to postpone the implementation of tariffs on Mexico by one month, as announced by Mexico's President Claudia Sheinbaum. This decision came after discussions between Mexican and U.S. officials, including President Donald Trump, who confirmed the delay on the Truth...

In 2025, restaurants are facing significant challenges that require strategic navigation to stay competitive in the market. The competition for price-sensitive diners remains fierce, forcing operators to carefully balance menu offerings that meet the demand for trending ingredients, quality, and affordability. Fast-casual chains have...