Why wheat beers perform well in both draft and canned formats

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Written by Robert Gultig

26 November 2025

Introduction

The global alcohol market continues to show steady growth, with an estimated size of around $1.6 trillion. Beer production volumes have been on the rise, driven by the increasing popularity of craft beers and specialty brews. Wine and spirits trade values have also seen a steady increase, reflecting consumer preferences for premium and artisanal products. Consumption per capita trends vary by region, with some markets showing a shift towards lower alcohol consumption, while others continue to see steady growth.

Top 20 List

1. AB InBev – The largest beer producer in the world, AB InBev boasts a production volume of over 600 million hectoliters annually.

2. Heineken – With a market share of around 9%, Heineken is a major player in the global beer market, known for its premium quality and wide range of products.

3. Diageo – A leading spirits producer, Diageo generates over $15 billion in annual revenue, with popular brands such as Johnnie Walker and Smirnoff.

4. Pernod Ricard – Known for its diverse portfolio of premium spirits and wines, Pernod Ricard has a global market share of around 8%.

5. Constellation Brands – With an annual revenue of approximately $8 billion, Constellation Brands is a key player in the beer, wine, and spirits industry.

Market Insights

The alcohol industry is experiencing a shift towards premiumization, with consumers increasingly willing to pay more for higher quality products. Craft beer growth continues to outpace the overall beer market, with an estimated CAGR of 9% globally. Ready-to-drink (RTD) beverages are also gaining popularity, particularly among younger consumers seeking convenient and innovative drink options. Regulatory changes, tax policies, and environmental, social, and governance (ESG) considerations are becoming increasingly important factors shaping the industry landscape. Export and import patterns are also evolving, with pricing movements reflecting changing consumer preferences and market dynamics.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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