KANSAS CITY, MO. — Supermarket consumers are ready to embrace artificial intelligence (AI) and other innovative, cutting-edge technologies coming to their grocery stores, according to a study commissioned by Supermarket Perimeter and conducted by Cypress Research.
In an upcoming, free webinar on Sept. 11 at 4 p.m. EST, three industry experts will go over the data from the Supermarket Tech Trends and the Consumer study and break down how supermarket retailers and their supply chain partners can use the new consumer insights.
The Supermarket Perimeter study shows the growing importance of technology for consumers and grocery shopping, especially as it relates to supermarkets offering technology that helps shoppers save money and directly impacts their ability to spread their finances further in this inflationary environment, said Brian Numainville, principal of The Feedback Group.
Meet the speakers for the 2024 Study: Supermarket Tech Trends and the Consumer webinar:
Andy Nelson
Andy Nelson, managing editor of Supermarket Perimeter, joined Sosland Publishing in 2017.
A veteran editor, reporter and freelance writer, he has also worked for Vance Publishing and The Kansas City Star.
Marjorie Hellmer
Marjorie Hellmer, president of Cypress Research, helps organizations grow by leveraging data-driven insights.
Now in its 22nd year, Cypress Research translates insights into actionable strategies for food manufacturers and the supply chain organizations that support them, conducting research with a focus on trends that drive industries, and benchmarking brand, customer and employee experiences with businesses.
Rob Hill
Rob Hill joined Instacart as general manager, Order Ahead in August 2021 as part of the FoodStorm acquisition and leads the cross functional teams enabling order ahead retailer solutions as part of Instacart’s Connected Stores strategy.
As the CEO of FoodStorm, Hill led the strategic direction and global growth of the business and is particularly passionate about driving business impact through technology.
Hill is a graduate of Swinburne University of Technology’s Bachelor of Information Technology scholarship program and an alumnus of Harvard Business School.
Check out a preview of some of the data the webinar will cover:
- 46% of shoppers lean on grocery technologies to enhance their shopping experiences.
- 92% of boomers shop in physical grocery stores. Just 75% of millennials do.
- The majority of shoppers pick up at the store after website/app/personal shopper purchase.
- 38% get delivery from retailer; 29% from an independent online grocery shopping company.
- 34% have used fresh perimeter grocery ordering through independent online grocery shopping companies.
To register for the free 2024 Study: Supermarket Tech Trends and the Consumer webinar, click here.