Vital Farms named Joe Holland as chief supply chain officer, a newly created role for the company starting Sept. 1, according to an Aug. 20 press release.
Holland is leading Vital Farms’ diversified supply chain team which includes the company’s egg washing and packing facility located in Springfield, Missouri, also known as Egg Central Station. He will also lead the company’s future facility in Seymour, Indiana, and dairy operations for its growing butter business.
The supply chain executive will also be responsible of tasks held from the former Chief Operating Officer Jason Dale. Dale served as COO since 2019 but will now remain in an advisory role until the end of 2024, according to the release.
Before joining Vital Farms, Holland was EVP of operations and supply chain at Curaleaf Holdings, a provider of consumer cannabis products. He has over 25 years of experience in operations where he served in various supply chain and distribution roles with Dean Foods, Cadbury Schweppes and Ventura Foods.
“Joe’s unwavering commitment to service, quality, and cost principles will help us further innovate and deliver long-term resilience across our supply chain,” Russell Diez-Canseco, CEO and President of Vital Farms, said in the release. “I’m excited for Joe to dig into the incredible work our supply chain team already does every day to continue expanding our leadership in ethical food and making progress towards our goal of $1B in net revenue by 2027.”