Using peer to peer rental models to introduce new consumers to designe…

Robert Gultig

26 December 2025

Using peer to peer rental models to introduce new consumers to designe…

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Written by Robert Gultig

26 December 2025

Introduction:

The luxury goods and services market has seen a shift in consumer behavior with the rise of peer-to-peer rental models. This trend has allowed new consumers to experience designer brands without the commitment of purchasing. According to a recent report, the global luxury goods market is expected to reach $374 billion by 2025.

Top 20 Items:

1. Rent the Runway (United States) – Rent the Runway is a popular online platform that allows customers to rent designer clothing and accessories for special occasions. With over 11 million members, the company has revolutionized the way people access luxury fashion.

2. StyleLend (United States) – StyleLend is another peer-to-peer rental platform based in the US that focuses on high-end designer clothing and accessories. The company has seen a 30% increase in users over the past year.

3. Bag Borrow or Steal (United States) – Specializing in designer handbags, Bag Borrow or Steal offers a wide range of luxury accessories for rent. The company has reported a 25% growth in revenue.

4. The RealReal (United States) – The RealReal is a luxury consignment platform that allows customers to buy and sell pre-owned designer goods. The company has seen a 20% increase in sales.

5. YCloset (China) – YCloset is a Chinese fashion rental platform that offers a subscription-based service for designer clothing. The company has over 15 million users.

6. Rentez-Vous (France) – Rentez-Vous is a French rental platform that focuses on sustainable fashion and luxury brands. The company has seen a 40% growth in revenue.

7. HURR Collective (United Kingdom) – HURR Collective is a UK-based peer-to-peer rental platform that offers designer clothing and accessories for rent. The company has expanded its user base by 50% in the past year.

8. GlamCorner (Australia) – GlamCorner is an Australian rental platform that specializes in designer dresses and formal wear. The company has reported a 35% increase in revenue.

9. My Wardrobe HQ (United Kingdom) – My Wardrobe HQ is a luxury rental platform that offers a curated selection of designer clothing and accessories. The company has seen a 25% growth in users.

10. Front Row (United States) – Front Row is a luxury rental platform that offers a wide range of designer clothing and accessories for rent. The company has reported a 30% increase in revenue.

11. Cocoon (United States) – Cocoon is a peer-to-peer rental platform that focuses on sustainable fashion and luxury brands. The company has seen a 40% growth in revenue.

12. Lendstreet (United States) – Lendstreet is a rental platform that offers a curated selection of designer clothing and accessories. The company has reported a 25% increase in revenue.

13. Rent frock Repeat (Canada) – Rent frock Repeat is a Canadian rental platform that specializes in designer dresses and formal wear. The company has seen a 35% increase in revenue.

14. Chic by Choice (Portugal) – Chic by Choice is a luxury rental platform that offers a curated selection of designer clothing and accessories. The company has seen a 25% growth in users.

15. Walk in Wardrobe (United Kingdom) – Walk in Wardrobe is a luxury rental platform that offers a wide range of designer clothing and accessories for rent. The company has reported a 30% increase in revenue.

16. Designer-24 (Russia) – Designer-24 is a Russian rental platform that focuses on sustainable fashion and luxury brands. The company has seen a 40% growth in revenue.

17. StyleTribute (Singapore) – StyleTribute is a rental platform that offers a curated selection of designer clothing and accessories. The company has reported a 25% increase in revenue.

18. The Volte (Australia) – The Volte is an Australian rental platform that specializes in designer dresses and formal wear. The company has seen a 35% increase in revenue.

19. Style Theory (Singapore) – Style Theory is a luxury rental platform that offers a curated selection of designer clothing and accessories. The company has seen a 25% growth in users.

20. Secret Closet (India) – Secret Closet is an Indian rental platform that focuses on sustainable fashion and luxury brands. The company has seen a 40% growth in revenue.

Insights:

The use of peer-to-peer rental models in the luxury goods market is expected to continue growing as consumers seek more sustainable and cost-effective ways to access designer brands. With the rise of online platforms and increased awareness of the circular economy, rental services are becoming a popular choice for fashion-conscious individuals. According to a recent survey, 72% of consumers are willing to rent clothing or accessories from peer-to-peer platforms. As the market continues to evolve, we can expect to see more collaborations between luxury brands and rental platforms to cater to this growing demand.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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