Unlocking the New Zealand Active Investor Plus visa for ultra HNWIs

Robert Gultig

3 January 2026

Unlocking the New Zealand Active Investor Plus visa for ultra HNWIs

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Written by Robert Gultig

3 January 2026

Unlocking the New Zealand Active Investor Plus visa for ultra HNWIs

The global luxury goods market is currently valued at over $300 billion, reflecting a robust growth trajectory driven by rising disposable incomes and a growing number of ultra-high-net-worth individuals (UHNWI). As of 2023, there are approximately 620,000 UHNWI globally, a figure projected to rise by 21% over the next five years. In this landscape, New Zealand is positioning itself as a desirable destination for these individuals through its Active Investor Plus visa, which offers a pathway for investment and residency. This visa is tailored for UHNWI looking to invest in New Zealand’s economy, enhancing its appeal as a global hub for luxury living and investment.

1. United States

The United States is home to approximately 250,000 UHNWI, accounting for nearly 40% of the global ultra-wealthy population. The luxury market here is valued at over $78 billion, showcasing strong demand for high-end goods and services.

2. China

China has seen a significant increase in UHNWI, totaling around 190,000 individuals. The luxury market in China is estimated at $60 billion, making it one of the largest markets for luxury goods globally, driven by a burgeoning middle class.

3. Germany

Germany has about 30,000 UHNWI, with a luxury market valued at $17 billion. The country is known for its high-quality luxury automobiles and high-end fashion brands, contributing to its strong luxury sector.

4. United Kingdom

With approximately 35,000 UHNWI, the UK luxury market is valued at around $20 billion. London remains a key player in luxury real estate, drawing significant foreign investment.

5. France

France, home to iconic luxury brands like Louis Vuitton and Chanel, has around 40,000 UHNWI. The luxury goods market in France is valued at $30 billion, driven by tourism and global brand recognition.

6. Japan

Japan has approximately 25,000 UHNWI and a luxury market valued at $18 billion. The country’s luxury sector benefits from a strong appreciation for craftsmanship and design.

7. Switzerland

Home to about 15,000 UHNWI, Switzerland’s luxury market is valued at $12 billion. The country is renowned for its luxury watches and banking sector, making it an attractive destination for wealthy individuals.

8. Australia

Australia has around 30,000 UHNWI and a luxury market valued at $16 billion. The country’s stable economy and lifestyle appeal make it an attractive option for foreign investors.

9. Canada

Canada boasts approximately 20,000 UHNWI and a luxury goods market valued at $10 billion. The country’s diverse economy and high quality of life attract wealthy individuals seeking new opportunities.

10. Italy

With about 25,000 UHNWI, Italy has a luxury market valued at $22 billion. The nation is known for its luxury fashion and automotive brands, contributing significantly to its economy.

11. Singapore

Singapore has around 25,000 UHNWI and a luxury market valued at $8 billion. Its strategic location in Asia and favorable tax policies enhance its appeal to wealthy investors.

12. UAE

The UAE features approximately 30,000 UHNWI, with a luxury market valued at $12 billion. The country’s tax-free environment and luxury lifestyle attract a significant number of wealthy expatriates.

13. Spain

Spain has around 15,000 UHNWI and a luxury market valued at $10 billion. The country’s real estate sector, particularly in cities like Barcelona and Madrid, is experiencing strong demand from foreign investors.

14. Hong Kong

Hong Kong boasts about 20,000 UHNWI and a luxury market valued at $15 billion. Its status as a financial hub and luxury shopping destination continues to attract wealthy individuals.

15. South Korea

With approximately 15,000 UHNWI, South Korea has a luxury market valued at $9 billion. The growing focus on luxury beauty products and high-end fashion has fueled market growth.

16. Taiwan

Taiwan features around 10,000 UHNWI and a luxury market valued at $7 billion. The country’s economic stability and rising affluent class enhance its luxury market potential.

17. Brazil

Brazil has about 16,000 UHNWI and a luxury market valued at $8 billion. The recent economic recovery is stimulating demand for luxury goods, particularly in major urban areas.

18. Russia

Russia possesses approximately 25,000 UHNWI and a luxury market valued at $14 billion. The country’s luxury sector is heavily influenced by its elite fashion and jewelry brands.

19. Mexico

With around 12,000 UHNWI, Mexico has a luxury market valued at $6 billion. The growing upper class and tourism sector are contributing to market expansion.

20. New Zealand

New Zealand, with its Active Investor Plus visa, has become increasingly attractive for UHNWI, particularly those seeking a stable and secure environment. The luxury market is valued at $3 billion, with significant potential for growth as international investors seek residency through this program.

Insights and Trends

As the global luxury goods market continues to grow, UHNWI are increasingly drawn to countries offering favorable investment opportunities and lifestyle benefits. The New Zealand Active Investor Plus visa stands out as a viable option, allowing wealthy individuals to invest a minimum of NZD 15 million over three years. This program aligns with the overall trend of high-net-worth individuals seeking not just financial returns but also a better quality of life. According to recent forecasts, the number of UHNWI in New Zealand is expected to grow by 30% in the next five years, highlighting the country’s potential as a haven for luxury investments and lifestyle pursuits.

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Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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