Reyes Beverage Group, a leading beer wholesaler and part of the Reyes Holdings company with an annual revenue of $40 billion, is expanding its portfolio of wine and spirits in California. One of the latest additions to their lineup is Gallo’s High Noon, the largest spirits brand by volume in the U.S., which saw a 13.5% increase to nearly 25 million cases last year according to Impact Databank.
Gallo expressed their appreciation for the RNDC California sales team’s efforts in elevating High Noon’s presence in the market and announced the transition of distribution to Reyes Beverage Group in California starting July 1. This move is expected to further support the growth potential and ongoing success of the brand, allowing the RNDC California sales team to focus on Gallo’s diverse wine and spirits portfolio.
Reyes Beverage Group is excited to strengthen their partnership with Gallo by distributing High Noon in California, alongside other popular products such as VMC, Montucky Cold Snacks, Beach Juice, Salt Point, and Pink Whitney. They are confident in their ability to build upon the solid foundation of High Noon and contribute to its continued success in the market.
This partnership is part of Gallo’s strategy to expand its portfolio through beer wholesaler networks, in addition to its wine and spirits distribution channels. By leveraging Reyes Beverage Group’s expertise and reach in the California market, Gallo aims to tap into new opportunities and reach a broader consumer base. Britt West, chief commercial officer of Gallo Wine and Spirits, highlighted the importance of having a beer-based network to complement their existing distribution channels and enhance their overall market presence.
In addition to adding High Noon to their portfolio, Reyes Beverage Group has secured other significant partnerships in California this year. They have recently announced the distribution of Tito’s vodka and the entire Brown-Forman portfolio in the state, further solidifying their position as a key player in the beverage distribution industry. These strategic partnerships and expansions demonstrate Reyes Beverage Group’s commitment to providing a diverse range of products to consumers and supporting the growth of leading brands in the market.
For those interested in staying updated on industry news and trends, Shanken News Daily offers an email newsletter that delivers curated content directly to your inbox each morning. By subscribing to their newsletter, readers can access valuable insights and information about the wine and spirits industry, including updates on key players like Gallo, High Noon, and Reyes Beverage Group.
In conclusion, Reyes Beverage Group’s addition of High Noon to their California portfolio reflects their ongoing commitment to expanding their wine and spirits offerings and supporting the growth of leading brands in the market. Through strategic partnerships with industry giants like Gallo, Reyes Beverage Group is well-positioned to drive innovation, reach new consumers, and contribute to the continued success of popular brands like High Noon. Subscribe to Shanken News Daily’s newsletter to stay informed about the latest developments in the wine and spirits industry and gain valuable insights into market trends and opportunities.
