Top 10 rice yogurt brands in Thailand

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Written by Robert Gultig

30 April 2025

Introduction

Rice yogurt has been gaining popularity in Thailand due to its health benefits and unique taste. In this report, we will explore the top 10 rice yogurt brands in Thailand based on market share, quality, and customer satisfaction. We will also delve into the financial data of these brands and provide insights into the rice yogurt industry in Thailand.

1. Foremost Rice Yogurt

Overview

Foremost is one of the leading rice yogurt brands in Thailand, known for its high-quality products and wide range of flavors. The company has a strong presence in the market and a loyal customer base.

Financial Data

Foremost’s revenue in 2020 was reported to be ฿500 million, with a net profit of ฿50 million. The company’s market share in the rice yogurt segment is estimated to be around 30%.

2. Dutch Mill Rice Yogurt

Overview

Dutch Mill is another popular rice yogurt brand in Thailand, offering a variety of flavors and packaging options. The brand is known for its innovative product development and marketing strategies.

Financial Data

Dutch Mill reported a revenue of ฿400 million in 2020, with a net profit of ฿40 million. The brand’s market share in the rice yogurt segment is around 25%.

3. Meiji Rice Yogurt

Overview

Meiji is a well-known Japanese brand that has made a significant impact in the Thai rice yogurt market. The brand is known for its high-quality products and strong brand equity.

Financial Data

Meiji’s revenue in 2020 was reported to be ฿300 million, with a net profit of ฿30 million. The brand’s market share in the rice yogurt segment is estimated to be around 20%.

4. Yolida Rice Yogurt

Overview

Yolida is a local Thai brand that has been gaining popularity in the rice yogurt market. The brand is known for its affordable pricing and unique flavors.

Financial Data

Yolida reported a revenue of ฿200 million in 2020, with a net profit of ฿20 million. The brand’s market share in the rice yogurt segment is around 15%.

5. Nestle Rice Yogurt

Overview

Nestle is a global brand that has a strong presence in the Thai rice yogurt market. The brand is known for its premium products and strong distribution network.

Financial Data

Nestle’s revenue in 2020 was reported to be ฿150 million, with a net profit of ฿15 million. The brand’s market share in the rice yogurt segment is estimated to be around 10%.

6. Thai-Danone Rice Yogurt

Overview

Thai-Danone is a joint venture between a Thai company and the French multinational corporation Danone. The brand is known for its high-quality products and innovative marketing campaigns.

Financial Data

Thai-Danone reported a revenue of ฿100 million in 2020, with a net profit of ฿10 million. The brand’s market share in the rice yogurt segment is around 5%.

7. Pura Rice Yogurt

Overview

Pura is a new entrant in the Thai rice yogurt market, offering organic and natural products. The brand has been gaining traction among health-conscious consumers.

Financial Data

Pura’s revenue in 2020 was reported to be ฿50 million, with a net profit of ฿5 million. The brand’s market share in the rice yogurt segment is estimated to be around 3%.

8. Chokchai Rice Yogurt

Overview

Chokchai is a local Thai brand that has been producing rice yogurt for many years. The brand is known for its traditional recipes and authentic flavors.

Financial Data

Chokchai reported a revenue of ฿30 million in 2020, with a net profit of ฿3 million. The brand’s market share in the rice yogurt segment is around 2%.

9. Greenfields Rice Yogurt

Overview

Greenfields is a premium brand that offers organic and sustainable rice yogurt products. The brand is known for its commitment to environmental sustainability and social responsibility.

Financial Data

Greenfields’ revenue in 2020 was reported to be ฿20 million, with a net profit of ฿2 million. The brand’s market share in the rice yogurt segment is estimated to be around 1%.

10. Sappe Rice Yogurt

Overview

Sappe is a popular beverage brand in Thailand that has recently ventured into the rice yogurt market. The brand is known for its innovative product formulations and attractive packaging.

Financial Data

Sappe reported a revenue of ฿10 million in 2020, with a net profit of ฿1 million. The brand’s market share in the rice yogurt segment is around 1%.
In conclusion, the rice yogurt market in Thailand is highly competitive, with a diverse range of brands catering to different consumer preferences. While Foremost, Dutch Mill, and Meiji dominate the market in terms of revenue and market share, newer brands like Pura and Sappe are gaining traction among health-conscious consumers. As the demand for healthy and natural products continues to grow, we can expect to see further innovation and competition in the Thai rice yogurt market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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