Introduction:
The food and beverage industry in Germany continues to thrive, with a growing focus on innovation, sustainability, and high-quality products. In 2025, Germany’s food and beverage market was valued at €179 billion, with exports reaching €50 billion. The retail sector plays a crucial role in showcasing these products to consumers, making trade shows an essential platform for industry players to connect and showcase their offerings.
Top 10 Retail Trade Shows in Germany 2026:
1. Anuga FoodTec:
Anuga FoodTec is the leading trade fair for the global food and beverage industry, showcasing the latest technology and solutions for production, packaging, and logistics. With over 1,800 exhibitors and 50,000 visitors, it is a must-attend event for industry professionals looking to stay ahead of the curve.
2. Internorga:
Internorga is Europe’s leading trade show for the hotel, restaurant, catering, bakery, and confectionery industry. With over 1,300 exhibitors and 95,000 visitors, it offers a comprehensive overview of the latest trends and innovations in the foodservice sector.
3. Biofach:
Biofach is the world’s leading trade fair for organic food, attracting over 3,000 exhibitors and 50,000 visitors annually. With the increasing demand for organic products, Biofach is a key platform for industry players to showcase their organic offerings.
4. ProWein:
ProWein is the world’s leading trade fair for wines and spirits, bringing together over 6,900 exhibitors and 60,000 trade visitors. With a focus on wine regions, trends, and tastings, ProWein is a must-visit event for wine professionals.
5. Fruit Logistica:
Fruit Logistica is the leading trade fair for the international fresh produce industry, with over 3,300 exhibitors and 78,000 visitors. It provides a platform for producers, distributors, and retailers to connect and showcase their latest fruit and vegetable offerings.
6. ISM – International Sweets and Biscuits Fair:
ISM is the world’s leading trade fair for sweets and snacks, attracting over 1,600 exhibitors and 38,000 trade visitors. With a focus on confectionery, snacks, and trends in the industry, ISM is a key event for sweet and snack professionals.
7. DrinkTec:
DrinkTec is the world’s leading trade fair for the beverage and liquid food industry, with over 1,700 exhibitors and 70,000 visitors. It showcases the latest trends in beverages, packaging, and technology, making it a must-attend event for beverage professionals.
8. Internationale Grüne Woche Berlin:
Internationale Grüne Woche Berlin is the world’s largest consumer exhibition for food, agriculture, and gardening, attracting over 1,700 exhibitors and 400,000 visitors. With a focus on sustainable agriculture, regional products, and culinary highlights, it is a key event for food enthusiasts.
9. Anuga:
Anuga is the world’s leading trade fair for food and beverages, with over 7,400 exhibitors and 170,000 visitors. It covers ten different trade fairs under one roof, showcasing products from around the globe and offering a comprehensive overview of the food and beverage industry.
10. IFFA:
IFFA is the leading trade fair for the meat industry, with over 1,000 exhibitors and 67,000 visitors. It focuses on meat processing, packaging, and technology, providing a platform for industry professionals to connect and explore the latest trends in the meat sector.
Insights:
Looking ahead to 2026, the food and beverage industry in Germany is expected to continue its growth trajectory, driven by consumer demand for high-quality, innovative products. Trade shows play a crucial role in connecting industry players, showcasing new trends, and driving business opportunities. With the increasing focus on sustainability, organic products, and technology, trade shows will be essential platforms for industry professionals to stay competitive in the market. In 2025, Germany’s food and beverage exports are projected to reach €55 billion, highlighting the country’s position as a key player in the global market. As industry players navigate the changing landscape, attending top retail trade shows in Germany will be essential for staying informed, networking, and driving business growth.
Related Analysis: View Previous Industry Report
