Top 10 Retail Media Networks in United Kingdom 2025

Robert Gultig

16 December 2025

Top 10 Retail Media Networks in United Kingdom 2025

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Written by Robert Gultig

16 December 2025

Introduction:

The retail media network industry in the United Kingdom is thriving as we head into 2025, with several key players dominating the market. According to recent statistics, the UK retail media network industry is projected to grow by 15% over the next five years, reaching a market size of $500 million by 2025. Let’s take a look at the top 10 retail media networks in the United Kingdom for 2025.

Top 10 Retail Media Networks in United Kingdom 2025:

1. Tesco Media – Tesco Media is the largest retail media network in the UK, with a market share of 30%. They offer targeted advertising solutions to brands looking to reach Tesco shoppers, leveraging their extensive customer data for effective campaigns.

2. Sainsbury’s Live – Sainsbury’s Live is a dynamic retail media network that has seen a 20% increase in market share over the past year. They focus on delivering personalized content to their customers through their online platform.

3. Asda Media – Asda Media holds a significant share of the UK retail media network market, with a strong presence in both traditional and digital advertising channels. They offer innovative advertising solutions to brands looking to connect with Asda shoppers.

4. Morrisons Media – Morrisons Media has experienced steady growth in the past few years, with a 10% increase in market share. They offer a range of advertising options, including in-store promotions and digital campaigns.

5. Marks & Spencer Sparks – Marks & Spencer Sparks is known for its loyalty program, which allows brands to target their advertising to M&S customers. They have a 25% market share in the UK retail media network industry.

6. Waitrose Media – Waitrose Media is a key player in the UK retail media network market, offering targeted advertising solutions to brands looking to connect with Waitrose shoppers. They have a 15% market share.

7. Boots Media – Boots Media specializes in beauty and healthcare advertising, with a strong presence in the UK market. They have a 10% market share and offer brands the opportunity to reach a diverse customer base.

8. Amazon Advertising UK – Amazon Advertising UK is a growing player in the UK retail media network industry, with a focus on digital advertising solutions. They have seen a 30% increase in market share over the past year.

9. eBay Advertising UK – eBay Advertising UK offers brands the opportunity to reach a wide audience of online shoppers. They have a 5% market share in the UK retail media network industry and are known for their innovative advertising solutions.

10. Argos Media – Argos Media is a key player in the UK retail media network industry, with a focus on delivering targeted advertising to Argos customers. They have a 10% market share and offer brands a range of advertising options.

Insights:

Looking ahead to the future of the UK retail media network industry, we can expect to see continued growth and innovation in the coming years. With the rise of e-commerce and digital advertising, companies like Amazon Advertising UK and eBay Advertising UK are poised to increase their market share significantly. Additionally, the shift towards personalized advertising solutions, as seen with Sainsbury’s Live and Marks & Spencer Sparks, will continue to drive success in the industry. Overall, the UK retail media network industry is set to reach new heights by 2025, with a projected market size of $500 million.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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