Top 10 Printer Brands in Germany 2025

Robert Gultig

11 December 2025

Top 10 Printer Brands in Germany 2025

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Written by Robert Gultig

11 December 2025

Introduction:

In 2025, the market for printers in Germany continues to be a competitive landscape with various brands vying for market share. With the increasing demand for digital printing solutions and the rise of remote work, the printer market in Germany is expected to witness significant growth. According to industry reports, the printer market in Germany is projected to reach a market size of €1.5 billion by 2025.

Top 10 Printer Brands in Germany 2025:

1. HP
– HP continues to dominate the printer market in Germany with a market share of 25%.
– Known for its innovative technology and reliable printing solutions, HP remains a top choice for consumers and businesses in Germany.

2. Canon
– Canon holds the second position in the printer market in Germany with a market share of 20%.
– With a focus on high-quality prints and advanced features, Canon printers are preferred by many German consumers.

3. Epson
– Epson ranks third in the printer market in Germany with a market share of 15%.
– Known for its eco-friendly printing solutions and cost-effective models, Epson continues to attract a loyal customer base in Germany.

4. Brother
– Brother maintains a strong presence in the printer market in Germany with a market share of 10%.
– With a focus on compact and efficient printers, Brother offers a range of solutions for both home and office use.

5. Samsung
– Samsung holds a market share of 8% in the printer market in Germany.
– Known for its sleek design and cutting-edge technology, Samsung printers are popular among German consumers.

6. Xerox
– Xerox is a key player in the printer market in Germany with a market share of 5%.
– With a reputation for high-speed printing and exceptional print quality, Xerox printers are preferred by many businesses in Germany.

7. Ricoh
– Ricoh holds a market share of 4% in the printer market in Germany.
– Known for its reliable performance and advanced features, Ricoh printers are widely used in various industries in Germany.

8. Lexmark
– Lexmark is a prominent player in the printer market in Germany with a market share of 3%.
– With a focus on sustainability and cost-efficient printing solutions, Lexmark continues to attract customers in Germany.

9. Konica Minolta
– Konica Minolta ranks ninth in the printer market in Germany with a market share of 2%.
– Known for its high-speed printing capabilities and versatile printing options, Konica Minolta printers are popular among businesses in Germany.

10. OKI
– OKI holds a market share of 1% in the printer market in Germany.
– With a focus on reliable performance and low operating costs, OKI printers offer a cost-effective printing solution for businesses in Germany.

Insights:

The printer market in Germany is expected to witness steady growth in the coming years, driven by the increasing demand for digital printing solutions and the rise of remote work. With a focus on innovation and sustainability, printer brands in Germany are adapting to the changing market dynamics to meet the evolving needs of consumers and businesses. According to industry forecasts, the printer market in Germany is projected to grow at a CAGR of 3% from 2025 to 2030, reaching a market size of €2 billion by the end of the forecast period. As competition intensifies, printer brands in Germany will need to continue investing in research and development to stay ahead in the market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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