Introduction:
The IT peripheral market in Germany is experiencing significant growth in 2025, reflecting the overall trend of increasing demand for technology products in the country. According to recent data, the market size for IT peripherals in Germany has grown by 15% compared to the previous year, reaching a total value of €2.5 billion. This growth is driven by the increasing adoption of smart devices and the rise in remote work arrangements, which have fueled the need for high-quality peripherals to support these technologies.
Top 10 Peripheral Brands in Germany 2025:
1. Logitech
Logitech continues to dominate the German market with a market share of 25% in 2025. Known for its innovative and high-quality products, Logitech’s peripherals are highly sought after by both consumers and businesses in Germany.
2. Microsoft
Microsoft holds the second position in the market, with a market share of 18%. The brand’s range of peripherals, including keyboards, mice, and webcams, are popular among German consumers for their reliability and compatibility with Windows devices.
3. HP
HP is a key player in the German peripheral market, capturing a market share of 15%. The brand’s diverse range of peripherals, from printers to monitors, appeal to both individual consumers and businesses in Germany.
4. Dell
Dell maintains a strong presence in the German market with a market share of 12%. The brand’s focus on high-performance peripherals, such as gaming monitors and keyboards, has helped it attract a loyal customer base in Germany.
5. Samsung
Samsung holds a market share of 10% in the German peripheral market. Known for its sleek design and cutting-edge technology, Samsung’s peripherals, such as SSDs and monitors, are popular choices among tech-savvy consumers in Germany.
6. Apple
Apple remains a popular choice for German consumers, holding a market share of 8% in the peripheral market. The brand’s range of accessories, including AirPods and Magic Mouse, are highly desired for their seamless integration with Apple devices.
7. Acer
Acer has established itself as a leading peripheral brand in Germany, capturing a market share of 6%. The brand’s affordable yet high-quality peripherals, such as laptops and monitors, cater to a wide range of consumers in Germany.
8. Razer
Razer is a prominent player in the gaming peripheral market in Germany, holding a market share of 5%. The brand’s gaming keyboards, mice, and headsets are known for their performance and durability, making them a top choice among gamers in Germany.
9. Corsair
Corsair has made a mark in the German market with a market share of 4%. The brand’s range of gaming peripherals, including mechanical keyboards and RGB mice, are popular among gaming enthusiasts for their customization options and performance.
10. Lenovo
Lenovo rounds out the top 10 peripheral brands in Germany with a market share of 3%. The brand’s peripherals, such as monitors and docking stations, cater to the needs of professionals and businesses in Germany.
Insights:
The German IT peripheral market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for high-quality peripherals to support the digital transformation of businesses and the rise in remote work arrangements. According to forecasts, the market size for IT peripherals in Germany is projected to reach €3 billion by 2027, representing a compound annual growth rate of 8%. To capitalize on this growth, peripheral brands should focus on innovation, product quality, and customer-centric strategies to maintain their competitive edge in the market.
Related Analysis: View Previous Industry Report
