Top 10 online grocery retailers in New Zealand by market share

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Written by Robert Gultig

16 May 2025

Top 10 Online Grocery Retailers in New Zealand by Market Share

Introduction

The online grocery market in New Zealand has seen significant growth in recent years, with more consumers opting for the convenience of ordering their groceries online. In this report, we will explore the top 10 online grocery retailers in New Zealand based on their market share.

1. Countdown Online

Countdown Online is one of the leading online grocery retailers in New Zealand, offering a wide range of products for delivery or click and collect. With a strong presence in both urban and rural areas, Countdown Online has captured a significant portion of the market share.

2. Foodstuffs Online

Foodstuffs Online is another major player in the online grocery space in New Zealand, operating under brands such as New World and Pak’nSave. With a focus on quality and affordability, Foodstuffs Online has attracted a loyal customer base and holds a considerable market share.

3. Woolworths Online

Woolworths Online, a subsidiary of the Australian retail giant, is a popular choice for online grocery shopping in New Zealand. With a user-friendly website and a wide selection of products, Woolworths Online has secured a significant market share in the country.

4. Amazon Fresh

Amazon Fresh, the online grocery arm of the e-commerce giant Amazon, has made its mark in the New Zealand market with its competitive pricing and fast delivery options. While still relatively new to the scene, Amazon Fresh has quickly gained market share and is a key player in the online grocery space.

5. My Food Bag

My Food Bag is a popular meal kit delivery service in New Zealand that also offers a range of grocery items for online purchase. With its focus on convenience and healthy eating, My Food Bag has carved out a niche for itself in the online grocery market and holds a notable market share.

6. Farro Fresh

Farro Fresh is a premium online grocery retailer in New Zealand, known for its high-quality products and gourmet offerings. While catering to a smaller segment of the market, Farro Fresh has a loyal customer base and maintains a respectable market share in the country.

7. FreshChoice Online

FreshChoice Online is a popular choice for online grocery shopping in New Zealand, offering a mix of fresh produce, pantry staples, and specialty items. With its focus on quality and customer service, FreshChoice Online has steadily grown its market share in the competitive online grocery space.

8. SuperValue Online

SuperValue Online is another key player in the online grocery market in New Zealand, known for its affordable prices and wide selection of products. With a strong presence in both urban and rural areas, SuperValue Online has captured a significant market share and continues to attract new customers.

9. Kiwi Fresh

Kiwi Fresh is a newer entrant to the online grocery scene in New Zealand, but has quickly gained traction with its focus on locally sourced products and sustainable practices. With a growing customer base and expanding product range, Kiwi Fresh is a rising star in the online grocery market.

10. PAK’nSAVE Online

PAK’nSAVE Online, part of the Foodstuffs group, is a popular choice for online grocery shopping in New Zealand, offering competitive prices and a wide range of products. With its strong brand recognition and customer loyalty, PAK’nSAVE Online holds a significant market share in the country.
In conclusion, the online grocery market in New Zealand is highly competitive, with a diverse range of retailers vying for market share. Each of the top 10 online grocery retailers mentioned in this report offers unique value propositions and appeals to different segments of the market. As consumer demand for online grocery shopping continues to grow, it will be interesting to see how these retailers adapt and innovate to stay ahead in this rapidly evolving industry.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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