Introduction
The on-device learning market in India is experiencing significant growth as educational institutions and corporate sectors increasingly adopt technology-driven solutions. By 2025, the Indian edtech market is projected to reach a valuation of $10.4 billion, driven by the demand for personalized learning experiences and enhanced accessibility. Additionally, the global on-device learning market is expected to grow at a CAGR of 15.5% from 2021 to 2026. This report outlines the top 10 on-device learning platform brands in India, highlighting their market performance and relevance in the current educational landscape.
Top 10 On-Device Learning Platforms Brands in India 2025
1. BYJU’S
BYJU’S, a pioneer in the Indian edtech space, has captured over 25% of the market share, with more than 100 million registered users. The platform offers personalized learning experiences through its app, which has become a household name in India.
2. Unacademy
With a market share of around 10%, Unacademy is one of the fastest-growing platforms in India. It provides a range of courses and live classes, attracting over 50 million users. The platform’s focus on competitive exams has bolstered its position.
3. Vedantu
Vedantu has gained significant traction with a market share of approximately 7%. It focuses on live online tutoring, providing personalized lessons to students across India. The platform has over 30 million registered users and continues to expand its reach.
4. Khan Academy
Although originally a U.S. brand, Khan Academy has seen a notable presence in India, with over 30 million users accessing its free educational resources. Its on-device learning tools are widely used in schools and by self-learners.
5. Toppr
Toppr caters to students preparing for various competitive exams and has captured around 5% of the market. With over 10 million registered users, it offers a comprehensive learning experience focused on personalized learning pathways.
6. Simplilearn
Targeting professionals, Simplilearn has established itself as a leading platform for skill development and certification courses. With a market share of approximately 3%, it serves over 1 million learners, focusing on digital skills training.
7. Practo
Practo is primarily known for its health services, but its introduction of health-related educational content has gained traction. The platform has a growing user base, contributing to the on-device learning ecosystem in India.
8. Coursera
With a strong partnership with Indian universities, Coursera offers numerous courses in collaboration with local institutions. It has a rapidly growing user base in India, with over 5 million learners accessing its platform.
9. Edureka
Edureka specializes in technology courses and has carved a niche in the professional development segment. It holds a market share of around 2% and serves over 2 million learners, focusing on IT and software development.
10. Skillshare
Targeting creative professionals, Skillshare has begun to make inroads into the Indian market. While its market share is currently small, it has a variety of courses that resonate well with India’s growing creative sector.
Insights and Trends
The on-device learning landscape in India is evolving rapidly, driven by increasing internet penetration and smartphone usage. By 2025, the number of internet users in India is expected to reach 900 million, creating a vast market for on-device learning platforms. Additionally, the shift towards hybrid and remote learning models is prompting more educational institutions to adopt digital solutions. As the edtech sector continues to innovate, it is essential for brands to focus on personalized learning and user engagement to capture the growing demand. The Indian edtech market is expected to witness a CAGR of 39.77% from 2021 to 2025, indicating robust growth potential in the coming years.
Related Analysis: View Previous Industry Report
