Top 10 Natural Hair Thickening Shampoo Brands in USA

Robert Gultig

14 December 2025

Top 10 Natural Hair Thickening Shampoo Brands in USA

User avatar placeholder
Written by Robert Gultig

14 December 2025

Introduction:

The demand for natural hair thickening shampoos has been on the rise in the USA, as consumers are becoming more conscious about the ingredients they use on their hair. According to market research, the natural hair care market is expected to grow at a CAGR of 8.4% from 2021 to 2026. With this in mind, we have compiled a list of the top 10 natural hair thickening shampoo brands in the USA.

Top 10 Natural Hair Thickening Shampoo Brands in USA:

1. SheaMoisture
– Market share: 15%
– SheaMoisture is a well-known brand that offers a wide range of natural hair care products. Their hair thickening shampoo is formulated with organic shea butter and coconut oil to nourish and strengthen hair.

2. OGX
– Market share: 12%
– OGX is a popular brand that offers a variety of hair care products, including a natural hair thickening shampoo. Their shampoo is infused with biotin and collagen to help thicken and strengthen hair.

3. Maple Holistics
– Market share: 8%
– Maple Holistics is a natural hair care brand that has gained popularity for its sulfate-free and paraben-free products. Their hair thickening shampoo contains natural ingredients like biotin and saw palmetto to promote hair growth.

4. Briogeo
– Market share: 6%
– Briogeo is a clean beauty brand that offers a range of natural hair care products. Their hair thickening shampoo is formulated with ingredients like ginger and ginseng to strengthen and volumize hair.

5. ArtNaturals
– Market share: 5%
– ArtNaturals is a brand that focuses on using natural ingredients in their hair care products. Their hair thickening shampoo contains argan oil and biotin to help nourish and thicken hair.

6. Aveda
– Market share: 4%
– Aveda is a high-end brand known for its plant-based hair care products. Their hair thickening shampoo is made with ingredients like quinoa protein and kaolin clay to add volume and thickness to hair.

7. Acure
– Market share: 3%
– Acure is a vegan and cruelty-free brand that offers affordable natural hair care products. Their hair thickening shampoo is infused with plant-based ingredients like argan stem cells and pumpkin seed oil to promote hair growth.

8. Pureology
– Market share: 3%
– Pureology is a brand that specializes in color-safe hair care products. Their hair thickening shampoo is formulated with ingredients like wheat protein and eucalyptus to strengthen and volumize hair.

9. Avalon Organics
– Market share: 2%
– Avalon Organics is a brand that focuses on organic and sustainable ingredients. Their hair thickening shampoo contains biotin and quinoa protein to help strengthen and thicken hair.

10. Renpure
– Market share: 2%
– Renpure is a brand that offers affordable natural hair care products. Their hair thickening shampoo is made with coconut water and bamboo extract to nourish and volumize hair.

Insights:

The market for natural hair thickening shampoos in the USA is expected to continue growing as consumers shift towards clean and sustainable beauty products. With an increasing focus on ingredient transparency and efficacy, brands that offer natural and organic solutions are likely to see continued success. As more consumers become aware of the benefits of using natural hair care products, we can expect to see a rise in demand for these products in the coming years. In order to stay competitive in the market, brands will need to innovate and offer unique solutions that cater to the needs of consumers.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →