Top 10 liquor stores in United Kingdom by market share

User avatar placeholder
Written by Robert Gultig

16 May 2025

Introduction

The liquor industry in the United Kingdom is a thriving market, with several key players dominating the landscape. In this report, we will delve into the top 10 liquor stores in the UK by market share. We will analyze their financial data, market positioning, and industry insights to provide a comprehensive overview of the liquor retail sector in the country.

1. Tesco

Market Share:

Tesco is one of the leading liquor stores in the UK, with a significant market share. The supermarket giant has a wide range of alcoholic beverages, including wine, beer, and spirits, making it a popular choice for consumers.

Financial Data:

According to Tesco’s latest financial reports, their liquor sales have been steadily growing year on year. In 2020, Tesco reported a revenue of £2.5 billion from liquor sales, showcasing its strong position in the market.

Industry Insights:

Tesco’s success in the liquor retail sector can be attributed to its extensive network of stores, competitive pricing, and strong brand reputation. The supermarket chain has also invested in online sales, catering to the growing demand for e-commerce in the liquor industry.

2. Sainsbury’s

Market Share:

Sainsbury’s is another major player in the UK liquor market, offering a diverse selection of alcoholic beverages to its customers. The supermarket chain has a loyal customer base and a strong presence across the country.

Financial Data:

In 2020, Sainsbury’s reported liquor sales revenue of £2.2 billion, reflecting its competitive position in the market. The company’s focus on quality products and customer service has helped drive its success in the liquor retail sector.

Industry Insights:

Sainsbury’s has been proactive in responding to changing consumer trends, such as the growing demand for craft spirits and premium wines. The supermarket chain has also invested in sustainability initiatives, appealing to environmentally conscious consumers.

3. Asda

Market Share:

Asda is a popular choice for liquor shoppers in the UK, known for its competitive pricing and wide product range. The supermarket chain has a strong presence in both physical stores and online platforms.

Financial Data:

Asda’s liquor sales revenue reached £1.8 billion in 2020, showcasing its solid performance in the market. The company’s focus on value for money and convenience has resonated with consumers, driving its sales growth.

Industry Insights:

Asda has been at the forefront of innovation in the liquor retail sector, introducing new products and promotions to attract customers. The supermarket chain has also embraced digital technology, enhancing its online shopping experience for consumers.

4. Morrisons

Market Share:

Morrisons is a key player in the UK liquor market, known for its high-quality products and affordable prices. The supermarket chain has a strong presence in various regions, catering to a diverse customer base.

Financial Data:

Morrisons reported liquor sales revenue of £1.5 billion in 2020, reflecting its steady growth in the market. The company’s focus on fresh produce and customer service has helped build its reputation as a trusted liquor retailer.

Industry Insights:

Morrisons has differentiated itself in the liquor retail sector by focusing on local and artisanal products, appealing to consumers looking for unique offerings. The supermarket chain has also expanded its online presence, making it easier for customers to shop for liquor products.

5. Aldi

Market Share:

Aldi is a major player in the UK liquor market, known for its affordable prices and quality products. The discount supermarket chain has gained a strong following among budget-conscious consumers.

Financial Data:

In 2020, Aldi reported liquor sales revenue of £1.3 billion, highlighting its significant market share. The company’s focus on cost-effective pricing and exclusive brands has helped drive its success in the liquor retail sector.

Industry Insights:

Aldi has disrupted the liquor retail sector with its unique business model, offering a limited selection of carefully curated products at competitive prices. The supermarket chain has also invested in sustainability initiatives, appealing to eco-conscious consumers.

6. Lidl

Market Share:

Lidl is a key player in the UK liquor market, known for its diverse range of alcoholic beverages and competitive pricing. The discount supermarket chain has a strong presence in various regions, attracting value-seeking consumers.

Financial Data:

Lidl reported liquor sales revenue of £1.1 billion in 2020, showcasing its steady growth in the market. The company’s focus on quality products and customer satisfaction has contributed to its success as a liquor retailer.

Industry Insights:

Lidl has differentiated itself in the liquor retail sector by offering a mix of popular brands and exclusive labels at affordable prices. The supermarket chain has also embraced digital innovation, enhancing its online shopping experience for customers.

7. Waitrose

Market Share:

Waitrose is a premium liquor retailer in the UK, known for its high-quality products and personalized service. The supermarket chain caters to discerning consumers looking for luxury and specialty alcoholic beverages.

Financial Data:

Waitrose reported liquor sales revenue of £900 million in 2020, reflecting its position as a premium player in the market. The company’s focus on exclusivity and customer experience has helped build its reputation among affluent consumers.

Industry Insights:

Waitrose has carved out a niche in the liquor retail sector by offering a curated selection of fine wines, spirits, and craft beers. The supermarket chain has also invested in sustainability initiatives, appealing to environmentally conscious consumers.

8. Marks & Spencer

Market Share:

Marks & Spencer is a well-known liquor retailer in the UK, offering a mix of premium and affordable alcoholic beverages to its customers. The retailer has a strong presence in both physical stores and online platforms.

Financial Data:

In 2020, Marks & Spencer reported liquor sales revenue of £800 million, showcasing its competitive position in the market. The company’s focus on quality products and innovative marketing has helped drive its success in the liquor retail sector.

Industry Insights:

Marks & Spencer has differentiated itself in the liquor retail sector by offering a mix of well-known brands and exclusive labels at various price points. The retailer has also embraced digital technology, enhancing its online shopping experience for customers.

9. Co-op

Market Share:

Co-op is a prominent liquor retailer in the UK, known for its convenience, affordability, and community-focused approach. The supermarket chain has a strong presence in various regions, catering to a diverse customer base.

Financial Data:

Co-op reported liquor sales revenue of £700 million in 2020, reflecting its solid performance in the market. The company’s focus on local sourcing and sustainability has resonated with consumers, driving its sales growth.

Industry Insights:

Co-op has differentiated itself in the liquor retail sector by emphasizing ethical sourcing, supporting local producers, and reducing its environmental impact. The supermarket chain has also invested in community initiatives, fostering a sense of belonging among customers.

10. Bargain Booze

Market Share:

Bargain Booze is a popular liquor retailer in the UK, known for its budget-friendly prices and wide selection of alcoholic beverages. The discount chain has a loyal following among value-conscious consumers.

Financial Data:

Bargain Booze reported liquor sales revenue of £500 million in 2020, showcasing its competitive position in the market. The company’s focus on affordability and variety has helped drive its success in the liquor retail sector.

Industry Insights:

Bargain Booze has carved out a niche in the liquor retail sector by offering a mix of mainstream brands and exclusive deals at discounted prices. The discount chain has also embraced digital marketing, reaching a broader audience of cost-conscious consumers.
In conclusion, the top 10 liquor stores in the United Kingdom by market share offer a diverse range of alcoholic beverages to cater to various consumer preferences. These retailers have established themselves as key players in the liquor retail sector, with strong financial performance, industry insights, and competitive positioning. As the market continues to evolve, these liquor stores are expected to adapt to changing consumer trends and technological advancements to maintain their leading positions in the UK.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →