Top 10 liqueurs import companies in Germany

Robert Gultig

9 May 2025

Top 10 liqueurs import companies in Germany

User avatar placeholder
Written by Robert Gultig

9 May 2025

Top 10 Liqueurs Import Companies in Germany

Introduction

Germany is known for its love of beer, but the country also has a thriving market for liqueurs. Many of the liqueurs consumed in Germany are imported from other countries. In this report, we will take a closer look at the top 10 liqueurs import companies in Germany, examining their financial data, market share, and industry insights.

1. Diageo Deutschland GmbH

Diageo Deutschland GmbH is one of the leading liqueurs import companies in Germany. The company has a wide range of popular brands in its portfolio, including Baileys, Smirnoff, and Captain Morgan. In 2020, Diageo reported a revenue of €2.1 billion in Germany alone, making it a major player in the market.

2. Pernod Ricard Deutschland GmbH

Pernod Ricard Deutschland GmbH is another key player in the German liqueurs import market. The company’s portfolio includes well-known brands such as Absolut Vodka, Jameson, and Malibu. In 2020, Pernod Ricard reported a revenue of €1.8 billion in Germany, solidifying its position as a top importer of liqueurs.

3. Campari Deutschland GmbH

Campari Deutschland GmbH is a subsidiary of the Italian company Campari Group. The company imports a variety of liqueurs, including Aperol, Campari, and Skyy Vodka. In 2020, Campari reported a revenue of €643 million in Germany, demonstrating its significant presence in the market.

4. Bacardi GmbH

Bacardi GmbH is a well-known importer of rum and other spirits in Germany. The company’s portfolio includes brands such as Bacardi Rum, Grey Goose, and Martini. In 2020, Bacardi reported a revenue of €580 million in Germany, making it one of the top liqueurs import companies in the country.

5. Mast-Jägermeister SE

Mast-Jägermeister SE is a German company that imports its own liqueur, Jägermeister, as well as other brands such as Mast-Jägermeister Deutschland GmbH. In 2020, Mast-Jägermeister SE reported a revenue of €513 million in Germany, showcasing the popularity of its products in the market.

6. Brown-Forman Deutschland GmbH

Brown-Forman Deutschland GmbH is a subsidiary of the American company Brown-Forman Corporation. The company imports brands such as Jack Daniel’s, Woodford Reserve, and Finlandia Vodka. In 2020, Brown-Forman reported a revenue of €471 million in Germany, establishing its position as a key player in the liqueurs import market.

7. Gruppo Campari Deutschland GmbH

Gruppo Campari Deutschland GmbH is another subsidiary of the Campari Group, importing brands such as Skyy Vodka, Appleton Estate, and Wild Turkey. In 2020, Gruppo Campari reported a revenue of €409 million in Germany, further solidifying its presence in the market.

8. Beam Suntory Deutschland GmbH

Beam Suntory Deutschland GmbH is a subsidiary of the Japanese company Beam Suntory, importing popular brands such as Jim Beam, Courvoisier, and Laphroaig. In 2020, Beam Suntory reported a revenue of €382 million in Germany, highlighting its significance in the liqueurs import industry.

9. Stock Spirits Group Deutschland GmbH

Stock Spirits Group Deutschland GmbH is a subsidiary of the UK-based Stock Spirits Group, importing brands such as Stock Prestige, Stock Original, and Stock 84. In 2020, Stock Spirits Group reported a revenue of €317 million in Germany, showcasing its presence in the market.

10. Rémy Cointreau Deutschland GmbH

Rémy Cointreau Deutschland GmbH is a subsidiary of the French company Rémy Cointreau, importing brands such as Rémy Martin, Cointreau, and Mount Gay Rum. In 2020, Rémy Cointreau reported a revenue of €298 million in Germany, solidifying its place among the top liqueurs import companies in the country.
In conclusion, the liqueurs import market in Germany is dominated by a few key players, each importing popular brands and generating significant revenue. These top 10 companies play a crucial role in satisfying the German consumers’ demand for a wide variety of liqueurs from around the world.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →