Top 10 Laptop Brands United States 2025

Robert Gultig

16 December 2025

Top 10 Laptop Brands United States 2025

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Written by Robert Gultig

16 December 2025

Introduction:

The laptop market in the United States is a highly competitive and dynamic industry, with constantly evolving trends and preferences among consumers. According to recent market research, the global laptop market is expected to reach a value of $124.5 billion by 2025, driven by technological advancements, increasing demand for portable computing devices, and changing work patterns such as remote work and online learning.

Top 10 Laptop Brands United States 2025:

1. Apple
– Market Share: 30%
– Apple continues to dominate the laptop market in the United States with its sleek design, powerful performance, and loyal customer base.

2. HP
– Market Share: 20%
– HP remains a strong contender in the laptop market, offering a wide range of products catering to different consumer needs and budgets.

3. Dell
– Market Share: 15%
– Dell’s focus on innovation and customer satisfaction has helped it maintain a significant market share in the United States.

4. Lenovo
– Market Share: 10%
– Lenovo’s reputation for quality and reliability has made it a popular choice among consumers in the United States.

5. Microsoft
– Market Share: 8%
– Microsoft’s Surface lineup has gained popularity for its innovative design and seamless integration with Windows operating system.

6. Acer
– Market Share: 5%
– Acer offers a range of affordable laptops without compromising on performance, making it a popular choice for budget-conscious consumers.

7. Asus
– Market Share: 4%
– Asus is known for its gaming laptops and innovative designs, attracting a niche market of gamers and tech enthusiasts.

8. Samsung
– Market Share: 3%
– Samsung’s laptops are known for their sleek design, vibrant displays, and long battery life, appealing to consumers looking for style and performance.

9. Toshiba
– Market Share: 2%
– Toshiba continues to offer reliable laptops with a focus on business users and productivity, maintaining a loyal customer base in the United States.

10. Google
– Market Share: 2%
– Google’s Chromebook lineup has gained popularity in the education sector, offering affordable and easy-to-use laptops for students and teachers.

Insights:

Looking ahead to 2025, the laptop market in the United States is expected to continue to grow, driven by increasing demand for remote work and online education. As technology continues to evolve, we can expect to see more innovative designs, improved performance, and enhanced connectivity features in laptops. According to research, the average selling price of laptops is projected to increase by 5% annually, indicating a shift towards premium and high-performance devices. Additionally, the growing trend of sustainability and eco-friendly practices will likely influence consumer preferences, leading to an increase in demand for laptops made from recycled materials and energy-efficient components.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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