Top 10 Laptop Brands in the United Kingdom 2025

Robert Gultig

11 December 2025

Top 10 Laptop Brands in the United Kingdom 2025

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Written by Robert Gultig

11 December 2025

Introduction:

The United Kingdom has always been a key market for laptop brands, with a tech-savvy population that values quality and innovation. In 2025, the laptop market in the UK continues to thrive, with an increasing demand for high-performance, sleek devices. According to recent statistics, the UK laptop market is expected to reach a value of £5.6 billion by the end of the year, representing a 7% growth from the previous year.

Top 10 Laptop Brands in the United Kingdom 2025:

1. Apple
– Market share: 25%
– Apple continues to dominate the UK laptop market with its premium design and cutting-edge technology. The brand’s sleek MacBook series remains a top choice for professionals and creatives alike.

2. HP
– Market share: 18%
– HP maintains a strong presence in the UK market, offering a wide range of laptops catering to different needs and budgets. The brand’s focus on innovation and durability has helped it secure a loyal customer base.

3. Dell
– Market share: 15%
– Dell is known for its reliable performance and business-focused laptops. The brand’s XPS series is a popular choice among students and professionals looking for a balance of power and portability.

4. Lenovo
– Market share: 12%
– Lenovo’s ThinkPad series continues to be a top contender in the UK market, known for its robust build quality and high-performance features. The brand’s focus on productivity and innovation has resonated well with consumers.

5. Asus
– Market share: 10%
– Asus offers a diverse range of laptops, from budget-friendly options to high-end gaming laptops. The brand’s Republic of Gamers (ROG) series is particularly popular among gamers for its powerful performance and sleek design.

6. Acer
– Market share: 8%
– Acer is a well-established player in the UK laptop market, offering a variety of laptops for different user needs. The brand’s Swift and Predator series cater to both productivity and gaming enthusiasts.

7. Microsoft
– Market share: 6%
– Microsoft’s Surface lineup continues to gain traction in the UK market, known for its premium design and versatile functionality. The brand’s focus on innovation and productivity tools has made it a favorite among professionals.

8. Samsung
– Market share: 4%
– Samsung’s Galaxy Book series offers sleek and powerful laptops that cater to both work and entertainment needs. The brand’s focus on display quality and performance has helped it gain a loyal following in the UK.

9. Huawei
– Market share: 3%
– Huawei’s MateBook series has gained popularity in the UK market for its sleek design and competitive pricing. The brand’s focus on performance and connectivity features has made it a strong competitor in the laptop space.

10. Google
– Market share: 2%
– Google’s Chromebook lineup continues to be a popular choice among students and budget-conscious consumers in the UK. The brand’s focus on simplicity and cloud-based computing has resonated well with users looking for an affordable and efficient laptop solution.

Insights:

Looking ahead, the UK laptop market is expected to continue its growth trajectory, driven by increasing demand for high-performance and versatile devices. With advancements in technology and design, consumers can expect to see more innovative features and functionalities in upcoming laptop models. According to forecasts, the UK laptop market is projected to grow by 10% in the next year, reaching a value of £6.2 billion. This indicates a strong potential for growth and competition among top laptop brands in the UK market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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