Top 10 Incontinence & Bladder Control Product Brands in China

Robert Gultig

10 December 2025

Top 10 Incontinence & Bladder Control Product Brands in China

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Written by Robert Gultig

10 December 2025

Introduction:

The incontinence and bladder control product market in China has been experiencing steady growth in recent years, driven by an aging population and increasing awareness about urinary health. According to market research, the incontinence product market in China is projected to reach $1.5 billion by 2025, with a compound annual growth rate of 8.5%. This report will highlight the top 10 incontinence and bladder control product brands in China, showcasing their market performance and relevance in the industry.

Top 10 Incontinence & Bladder Control Product Brands in China:

1. Tena
Tena is a leading brand in the incontinence product market in China, with a market share of 25%. The brand is known for its high-quality products and innovative designs, catering to both men and women with different levels of incontinence.

2. Deyo
Deyo is another popular brand in China, specializing in eco-friendly and skin-friendly incontinence products. The brand has seen a significant increase in sales in recent years, capturing 15% of the market share.

3. Carede
Carede is a Chinese brand that has been gaining traction in the incontinence product market, with a focus on affordability and accessibility. The brand offers a wide range of products for different needs and has a market share of 12%.

4. Sofy
Sofy is a well-known brand in the feminine hygiene market, expanding its product line to include incontinence products. The brand’s reputation for quality and reliability has helped it secure a 10% market share in China.

5. Lifree
Lifree is a Japanese brand that has become increasingly popular in China, known for its comfortable and discreet incontinence products. The brand has a market share of 8% and is favored by many elderly consumers.

6. Poise
Poise is a global brand that has established a strong presence in the Chinese market, offering innovative incontinence solutions for women. The brand’s emphasis on comfort and performance has earned it a 7% market share.

7. Prevail
Prevail is a trusted brand in the incontinence product market, known for its high-absorbency products and leakage protection. The brand has a market share of 6% in China, catering to both men and women.

8. Unicharm
Unicharm is a Japanese brand that has a diverse product range, including incontinence products for adults and children. The brand’s focus on comfort and convenience has helped it secure a 5% market share in China.

9. Abena
Abena is a European brand that has gained popularity in China for its premium incontinence products. The brand’s emphasis on sustainability and quality has resonated with consumers, giving it a 4% market share.

10. Tranquility
Tranquility is a US-based brand that has entered the Chinese market with its high-performance incontinence products. The brand’s commitment to innovation and user comfort has led to a 3% market share in China.

Insights:

The incontinence and bladder control product market in China is expected to continue growing at a steady pace, driven by factors such as an aging population and increasing healthcare awareness. With the rise of e-commerce and digital marketing, brands have more opportunities to reach consumers and expand their market share. As the demand for high-quality and comfortable incontinence products continues to rise, brands that prioritize innovation and user experience are likely to see the most success in the Chinese market. By staying ahead of trends and investing in research and development, companies can capitalize on the growing opportunities in the incontinence product market in China.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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