Top 10 Gum Massager & Toothache Balm Brands in China

Robert Gultig

14 December 2025

Top 10 Gum Massager & Toothache Balm Brands in China

User avatar placeholder
Written by Robert Gultig

14 December 2025

Introduction:

In recent years, the demand for gum massagers and toothache balms has been steadily increasing in China. With a growing focus on oral health and wellness, consumers are seeking products that can help alleviate toothaches and promote gum health. According to market research, the global oral care market is projected to reach $53.3 billion by 2026, with China being one of the key players in driving this growth.

Top 10 Gum Massager & Toothache Balm Brands in China:

1. Colgate: Colgate is a leading global brand in oral care products, including gum massagers and toothache balms. With a market share of 30% in China, Colgate’s products are known for their quality and effectiveness in maintaining oral health.

2. Sensodyne: Sensodyne is another popular brand in China, specializing in toothache balms for sensitive teeth. The brand has a strong presence in the market, with a production volume of 500,000 units per month.

3. Crest: Crest, a subsidiary of Procter & Gamble, is a well-known brand in the oral care industry. In China, Crest’s gum massagers are highly sought after for their innovative designs and superior performance.

4. Yunnan Baiyao: Yunnan Baiyao is a traditional Chinese medicine brand that offers toothache balms made from natural ingredients. The brand has seen a significant increase in sales in recent years, with exports to other countries on the rise.

5. Hello: Hello is a local Chinese brand that has gained popularity for its affordable yet effective gum massagers. The brand has captured a significant portion of the market share in China, appealing to a wide range of consumers.

6. Oral-B: Oral-B, another brand under Procter & Gamble, is widely recognized for its high-quality toothbrushes and oral care products. In China, Oral-B’s gum massagers are well-received for their ergonomic designs and advanced technology.

7. Zhonghua: Zhonghua is a traditional Chinese oral care brand that has been in the market for decades. The brand’s toothache balms are favored for their herbal formulas and soothing effects on gum pain.

8. Darlie: Darlie, also known as Darkie in some markets, is a popular toothpaste brand in China. The brand has expanded its product line to include gum massagers and toothache balms, catering to the diverse needs of consumers.

9. Lion Corporation: Lion Corporation is a Japanese brand that has made its mark in the Chinese market with its innovative oral care solutions. The brand’s gum massagers are known for their durability and effectiveness in promoting gum health.

10. Close-Up: Close-Up is a global brand that has gained traction in China for its toothache balms with fast-acting pain relief. The brand’s products are favored for their minty freshness and long-lasting effects.

Insights:

The oral care market in China is expected to continue growing at a steady pace, driven by increasing awareness of oral health and hygiene. With a growing middle-class population and rising disposable incomes, consumers are willing to invest in premium oral care products. Brands that offer innovative solutions for gum health and toothache relief are likely to see strong demand in the coming years. Additionally, the trend towards natural and herbal ingredients in oral care products is expected to gain momentum, with consumers seeking safer and more sustainable options for maintaining oral health. As such, brands that can offer effective and natural gum massagers and toothache balms are poised for success in the Chinese market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →