Top 10 frozen meal kit brands with strong ecommerce presence

User avatar placeholder
Written by Robert Gultig

15 May 2025

Introduction

The frozen meal kit industry has experienced significant growth in recent years, with more consumers turning to convenient and easy meal solutions. With the rise of ecommerce, many frozen meal kit brands have established a strong online presence to cater to the increasing demand for convenient food options.

1. Blue Apron

Overview

Blue Apron is one of the pioneers in the meal kit industry, offering a variety of chef-designed recipes that can be delivered to your doorstep. The company has a strong ecommerce presence, allowing customers to easily order their meals online.

Financial Data

Blue Apron reported revenue of $551 million in 2020, a 22% increase compared to the previous year. The company’s ecommerce sales accounted for a significant portion of its overall revenue.

2. HelloFresh

Overview

HelloFresh is another major player in the frozen meal kit market, offering a wide range of meal options for customers to choose from. The company has a user-friendly ecommerce platform that makes it easy for customers to order their meals online.

Financial Data

HelloFresh reported revenue of €4.2 billion in 2020, a 107% increase compared to the previous year. The company’s strong ecommerce presence has contributed to its impressive financial performance.

3. Home Chef

Overview

Home Chef is known for its customizable meal kits that cater to different dietary preferences and restrictions. The company has a robust ecommerce platform that allows customers to easily select and order their meals online.

Financial Data

Home Chef reported revenue of $1.3 billion in 2020, a 57% increase compared to the previous year. The company’s ecommerce sales have played a significant role in driving its revenue growth.

4. Freshly

Overview

Freshly focuses on providing healthy and nutritious meal options that are ready to eat in minutes. The company’s ecommerce platform offers a seamless ordering process for customers looking for convenient meal solutions.

Financial Data

Freshly reported revenue of $430 million in 2020, a 43% increase compared to the previous year. The company’s strong ecommerce presence has helped it attract a large customer base.

5. Daily Harvest

Overview

Daily Harvest is known for its plant-based meal options that are delivered frozen and ready to enjoy. The company’s ecommerce platform makes it easy for customers to order their favorite meals online.

Financial Data

Daily Harvest reported revenue of $250 million in 2020, a 35% increase compared to the previous year. The company’s focus on healthy and convenient meal options has resonated with consumers, driving its financial performance.

6. Gobble

Overview

Gobble offers pre-prepped meal kits that can be cooked in just 15 minutes, making it a popular choice for busy individuals. The company’s ecommerce platform simplifies the ordering process for customers looking for quick and easy meal solutions.

Financial Data

Gobble reported revenue of $120 million in 2020, a 25% increase compared to the previous year. The company’s emphasis on convenience and efficiency has helped it attract a loyal customer base.

7. Factor

Overview

Factor provides fully-prepared meals that are delivered fresh and ready to heat and eat. The company’s ecommerce platform offers a wide selection of meal options for customers to choose from.

Financial Data

Factor reported revenue of $180 million in 2020, a 30% increase compared to the previous year. The company’s focus on high-quality, chef-prepared meals has resonated with consumers, driving its financial success.

8. Veestro

Overview

Veestro specializes in plant-based meals that are delivered frozen and ready to heat and eat. The company’s ecommerce platform makes it easy for customers to order their favorite plant-based meals online.

Financial Data

Veestro reported revenue of $50 million in 2020, a 15% increase compared to the previous year. The company’s focus on plant-based meal options has helped it carve out a niche in the frozen meal kit market.

9. Territory Foods

Overview

Territory Foods offers chef-crafted meals that are delivered fresh and ready to heat and eat. The company’s ecommerce platform allows customers to easily order their meals online.

Financial Data

Territory Foods reported revenue of $70 million in 2020, a 20% increase compared to the previous year. The company’s focus on high-quality, locally-sourced ingredients has driven its financial performance.

10. BistroMD

Overview

BistroMD specializes in meals designed for weight loss and healthy living, with a focus on balanced nutrition. The company’s ecommerce platform offers a variety of meal options tailored to different dietary needs.

Financial Data

BistroMD reported revenue of $90 million in 2020, a 12% increase compared to the previous year. The company’s emphasis on healthy and nutritious meal options has helped it attract a dedicated customer base.
In conclusion, the frozen meal kit industry continues to thrive, with many brands leveraging their strong ecommerce presence to cater to the growing demand for convenient and easy meal solutions. By offering a wide range of meal options and focusing on quality and convenience, these top 10 frozen meal kit brands have been able to attract a large customer base and drive impressive financial performance.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →