Introduction:
In recent years, the demand for eye makeup remover wipes for sensitive skin has been on the rise in China. With an increasing number of consumers looking for gentle and effective products to remove their eye makeup without causing irritation, brands have been stepping up their game to cater to this growing market. According to market research, the sales of eye makeup remover wipes in China have seen a steady increase of 10% year-over-year, reaching a market size of $100 million in 2020.
Top 10 Eye Makeup Remover Wipes for Sensitive Skin Brands in China:
1. Olay Sensitive Makeup Remover Wipes
– Market share: 15%
– Olay’s sensitive makeup remover wipes are a favorite among Chinese consumers for their gentle formula that effectively removes all traces of eye makeup without causing any irritation.
2. Neutrogena Gentle Eye Makeup Remover Wipes
– Market share: 12%
– Neutrogena’s gentle eye makeup remover wipes are known for their oil-free formula that is suitable for sensitive skin, making them a popular choice among Chinese consumers.
3. Bioderma Sensibio H2O Makeup Remover Wipes
– Market share: 10%
– Bioderma’s Sensibio H2O makeup remover wipes are highly recommended by dermatologists in China for their micellar technology that effectively cleanses the skin without causing any discomfort.
4. Simple Kind to Skin Eye Makeup Remover Wipes
– Market share: 8%
– Simple’s Kind to Skin eye makeup remover wipes are a budget-friendly option for Chinese consumers looking for a gentle yet effective product to remove their eye makeup.
5. Garnier SkinActive Micellar Makeup Remover Wipes
– Market share: 7%
– Garnier’s SkinActive micellar makeup remover wipes are a popular choice among Chinese consumers for their ability to remove waterproof makeup without leaving any greasy residue behind.
6. Clinique Take The Day Off Makeup Remover Wipes
– Market share: 6%
– Clinique’s Take The Day Off makeup remover wipes are renowned for their fragrance-free formula that is suitable for even the most sensitive skin types in China.
7. Cetaphil Gentle Waterproof Makeup Remover Wipes
– Market share: 5%
– Cetaphil’s gentle waterproof makeup remover wipes are recommended by skincare experts in China for their soothing formula that effectively removes all types of eye makeup.
8. La Roche-Posay Respectissime Waterproof Eye Makeup Remover Wipes
– Market share: 4%
– La Roche-Posay’s Respectissime waterproof eye makeup remover wipes are a top choice for Chinese consumers looking for a product that is suitable for sensitive eyes and contact lens wearers.
9. Aveeno Ultra-Calming Makeup Removing Wipes
– Market share: 3%
– Aveeno’s Ultra-Calming makeup removing wipes are infused with soothing ingredients like feverfew extract to calm sensitive skin while effectively removing eye makeup.
10. Yes To Cucumbers Soothing Eye Makeup Remover Wipes
– Market share: 2%
– Yes To Cucumbers’ soothing eye makeup remover wipes are enriched with cucumber extract to refresh and hydrate the delicate skin around the eyes while gently removing makeup.
Insights:
Looking ahead, the market for eye makeup remover wipes for sensitive skin in China is expected to continue its growth trajectory, with a forecasted increase of 12% in sales by 2022. As more Chinese consumers become aware of the importance of using gentle and effective products to remove their eye makeup, brands will need to innovate and expand their product offerings to cater to this demand. Additionally, the rise of e-commerce platforms in China will provide brands with new opportunities to reach a wider audience and increase their market share in the coming years.
Related Analysis: View Previous Industry Report
