Top 10 E-Commerce & Platforms Companies in Australia

Robert Gultig

11 December 2025

Top 10 E-Commerce & Platforms Companies in Australia

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Written by Robert Gultig

11 December 2025

Introduction:

The e-commerce industry in Australia has been rapidly growing in recent years, with more and more consumers turning to online shopping for convenience and variety. According to recent statistics, the e-commerce market in Australia is expected to reach $35.2 billion by 2021. In this report, we will be looking at the top 10 e-commerce platforms companies in Australia.

Top 10 E-Commerce Platforms Companies in Australia:

1. Amazon Australia
– Market Share: 24%
– Amazon Australia has quickly established itself as a dominant player in the e-commerce market in Australia, offering a wide range of products and fast delivery services to customers.

2. eBay Australia
– Market Share: 15%
– eBay Australia continues to be a popular choice for online shoppers, with a wide variety of products available from both local and international sellers.

3. Kogan
– Market Share: 10%
– Kogan has carved out a niche for itself in the e-commerce market in Australia by offering competitive prices on electronics, homewares, and more.

4. Catch
– Market Share: 8%
– Catch is known for its daily deals and discounts on a wide range of products, attracting bargain hunters and savvy shoppers.

5. The Iconic
– Market Share: 6%
– The Iconic is a popular online fashion retailer in Australia, offering a wide selection of clothing, shoes, and accessories from both local and international brands.

6. Woolworths Online
– Market Share: 5%
– Woolworths Online has seen significant growth in recent years, with more customers opting to do their grocery shopping online for added convenience.

7. Coles Online
– Market Share: 4%
– Coles Online is another major player in the online grocery market in Australia, providing customers with a convenient way to shop for groceries and household essentials.

8. Myer
– Market Share: 3%
– Myer has successfully transitioned into the e-commerce space, offering a wide range of products including fashion, beauty, homewares, and more.

9. JB Hi-Fi
– Market Share: 2%
– JB Hi-Fi is a leading electronics retailer in Australia, with a strong online presence offering the latest gadgets and technology products.

10. Bunnings
– Market Share: 1%
– Bunnings has expanded its online presence in recent years, offering customers the convenience of shopping for home improvement products and tools from the comfort of their homes.

Insights:

The e-commerce market in Australia is expected to continue its growth trajectory in the coming years, with more consumers turning to online shopping for convenience and variety. Mobile commerce is also expected to play a significant role, with a growing number of consumers using their smartphones and tablets to make purchases. As competition in the e-commerce market intensifies, companies will need to focus on providing a seamless shopping experience, fast delivery services, and competitive prices to attract and retain customers. By staying ahead of the latest trends and technologies, e-commerce platforms companies in Australia can position themselves for success in this rapidly evolving industry.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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