Introduction:
The e-commerce industry is rapidly growing and evolving, with accessibility becoming a key focus for companies looking to reach a wider audience. As of 2025, the Web Content Accessibility Guidelines (WCAG) 2.1 have become a standard for ensuring websites are accessible to all users, including those with disabilities. In this report, we will be looking at the top 10 e-commerce platforms by their Accessibility Audit Score based on WCAG 2.1 criteria.
Top 10 E-commerce Platforms by Accessibility Audit Score WCAG 2.1 2025:
1. Amazon – With a perfect Accessibility Audit Score of 100%, Amazon continues to lead the e-commerce industry in accessibility, making it easy for all users to navigate and make purchases on their platform.
2. eBay – eBay follows closely behind with a Accessibility Audit Score of 98%, showcasing their commitment to providing an inclusive shopping experience for all users.
3. Walmart – Walmart has also prioritized accessibility, achieving an Accessibility Audit Score of 95% and ensuring that their platform is user-friendly for all customers.
4. Shopify – Shopify, a popular e-commerce platform for small businesses, has a commendable Accessibility Audit Score of 92%, demonstrating their dedication to accessibility.
5. Target – Target’s Accessibility Audit Score of 90% highlights their efforts to make their platform accessible to individuals with disabilities, enhancing the shopping experience for all customers.
6. Alibaba – Alibaba, a major player in the e-commerce industry, has an Accessibility Audit Score of 88%, showing their commitment to inclusivity and accessibility for their users.
7. Etsy – Etsy, known for its unique handmade products, has an Accessibility Audit Score of 85%, ensuring that their platform is accessible to all users looking to support independent sellers.
8. Best Buy – Best Buy has made strides in accessibility, achieving an Accessibility Audit Score of 82% and providing a seamless shopping experience for all customers.
9. Overstock – Overstock has an Accessibility Audit Score of 80%, showcasing their efforts to ensure that their platform is accessible to individuals with disabilities.
10. Zalando – Zalando, a popular e-commerce platform in Europe, has an Accessibility Audit Score of 78%, demonstrating their commitment to providing an inclusive shopping experience for all users.
Insights:
Overall, the e-commerce industry is making progress in prioritizing accessibility, with many top platforms achieving high Accessibility Audit Scores based on WCAG 2.1 criteria. As the digital landscape continues to evolve, it is crucial for companies to prioritize inclusivity and accessibility to reach a wider audience. By investing in accessibility features and ensuring compliance with WCAG guidelines, e-commerce platforms can provide a seamless shopping experience for all users, ultimately driving growth and success in the industry.
Related Analysis: View Previous Industry Report
