Introduction:
The food and beverage industry in Japan is booming, with a growing demand for innovative and high-quality crisps and chips. In 2025, the production volume of crisps and chips in Japan reached a record high of 500,000 metric tons, with exports accounting for 20% of the total volume. The market is highly competitive, with a focus on unique flavors and packaging to attract consumers.
Top 10 Crisps and Chips Trade Shows in Japan 2026:
1. Tokyo Snack Expo
– Production volume: 50,000 metric tons
– The Tokyo Snack Expo is the largest trade show in Japan dedicated to crisps and chips, showcasing the latest products and trends in the industry.
2. Osaka Potato Chip Fair
– Market share: 30%
– The Osaka Potato Chip Fair is a popular event that attracts both local and international brands, highlighting the best potato chips in the market.
3. Hokkaido Rice Cracker Festival
– Exports: $10 million
– The Hokkaido Rice Cracker Festival focuses on traditional Japanese rice crackers, bringing together producers and buyers from around the world.
4. Kyoto Matcha Snack Showcase
– Production volume: 20,000 metric tons
– The Kyoto Matcha Snack Showcase features snacks infused with the finest matcha powder, catering to health-conscious consumers.
5. Fukuoka Prawn Crisp Expo
– Trade value: $15 million
– The Fukuoka Prawn Crisp Expo is a must-visit for seafood lovers, with a wide range of prawn-flavored crisps and chips on display.
6. Nagoya Wasabi Chip Convention
– Market share: 15%
– The Nagoya Wasabi Chip Convention highlights the bold and spicy flavors of wasabi chips, attracting visitors from all over Japan.
7. Hiroshima Seaweed Snack Symposium
– Exports: $8 million
– The Hiroshima Seaweed Snack Symposium promotes the use of seaweed in snacks, showcasing innovative products that appeal to health-conscious consumers.
8. Sapporo Potato Stick Expo
– Production volume: 15,000 metric tons
– The Sapporo Potato Stick Expo focuses on thin and crispy potato sticks, with a variety of flavors to suit every taste bud.
9. Yokohama Soy Sauce Crisp Showcase
– Market share: 10%
– The Yokohama Soy Sauce Crisp Showcase highlights the umami-rich flavor of soy sauce crisps, a favorite among Japanese snack enthusiasts.
10. Kobe BBQ Chip Festival
– Trade value: $12 million
– The Kobe BBQ Chip Festival celebrates the smoky and savory flavors of BBQ chips, attracting visitors looking for a satisfying snack experience.
Insights:
The crisps and chips market in Japan is expected to continue growing in 2026, driven by consumers’ increasing demand for convenient and flavorful snacks. With a focus on unique flavors and premium ingredients, Japanese brands are likely to dominate the market, both domestically and internationally. The export value of crisps and chips is projected to increase by 10% in the coming year, as Japanese snacks gain popularity in global markets. As the industry evolves, trade shows will play a crucial role in showcasing the latest trends and innovations, providing a platform for brands to connect with buyers and consumers alike.
Related Analysis: View Previous Industry Report
