Top 10 cookie brands in the United States by sales volume

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Written by Robert Gultig

15 May 2025

Introduction

Cookies are a beloved treat enjoyed by people of all ages in the United States. From classic chocolate chip to unique flavor combinations, there are numerous cookie brands available in the market. In this report, we will explore the top 10 cookie brands in the United States based on sales volume. We will delve into their financial data, industry insights, and overall popularity among consumers.

1. Oreo

Sales Volume and Market Share

Oreo, owned by Mondelez International, is one of the most popular cookie brands in the United States. According to recent data, Oreo holds the top spot in terms of sales volume and market share in the cookie industry. With its iconic sandwich cookies and various flavor variations, Oreo continues to be a favorite among consumers of all ages.

Financial Data

In 2020, Oreo generated over $3 billion in sales revenue in the United States alone. This impressive figure showcases the brand’s strong presence in the market and its ability to drive consumer demand through innovative marketing campaigns and product development.

2. Chips Ahoy!

Sales Volume and Market Share

Chips Ahoy!, a brand owned by Nabisco, is another top player in the cookie industry. Known for its classic chocolate chip cookies, Chips Ahoy! has a loyal customer base and continues to attract new consumers with its diverse product offerings.

Financial Data

In 2020, Chips Ahoy! generated over $2.5 billion in sales revenue in the United States. The brand’s consistent performance in the market highlights its strong position and ability to compete with other cookie brands.

3. Keebler

Sales Volume and Market Share

Keebler, a brand owned by Ferrero Group, is known for its wide range of cookie products, including fudge stripes, elf-shaped cookies, and more. With its playful branding and delicious flavors, Keebler has captured the hearts of many consumers in the United States.

Financial Data

In 2020, Keebler generated over $2 billion in sales revenue in the United States. The brand’s strong sales performance reflects its ability to meet consumer preferences and adapt to changing market trends.

4. Pepperidge Farm

Sales Volume and Market Share

Pepperidge Farm is a well-known cookie brand that offers a variety of cookies, including Milano, Chessmen, and Sausalito. With its premium ingredients and distinct packaging, Pepperidge Farm has established itself as a top player in the cookie industry.

Financial Data

In 2020, Pepperidge Farm generated over $1.5 billion in sales revenue in the United States. The brand’s focus on quality and innovation has resonated with consumers, leading to its continued success in the market.

5. Famous Amos

Sales Volume and Market Share

Famous Amos is known for its bite-sized chocolate chip cookies that are packed with flavor. The brand’s nostalgic appeal and convenient packaging have made it a favorite snack choice for many consumers in the United States.

Financial Data

In 2020, Famous Amos generated over $1 billion in sales revenue in the United States. Despite facing competition from larger cookie brands, Famous Amos has maintained a strong presence in the market with its unique product offerings.

6. Girl Scout Cookies

Sales Volume and Market Share

Girl Scout Cookies are a beloved treat that is eagerly awaited by consumers each year. With a variety of flavors and limited availability, Girl Scout Cookies have become a must-have item for many cookie enthusiasts in the United States.

Financial Data

In 2020, Girl Scout Cookies generated over $900 million in sales revenue in the United States. The brand’s commitment to supporting young girls through cookie sales has resonated with consumers, leading to its continued popularity.

7. Lenny & Larry’s

Sales Volume and Market Share

Lenny & Larry’s is known for its protein-packed cookies that cater to health-conscious consumers. With a focus on clean ingredients and delicious flavors, Lenny & Larry’s has carved out a niche in the cookie industry.

Financial Data

In 2020, Lenny & Larry’s generated over $800 million in sales revenue in the United States. The brand’s innovative approach to cookie making has attracted a loyal following, positioning it as a top player in the market.

8. Entenmann’s

Sales Volume and Market Share

Entenmann’s is a well-established bakery brand that offers a variety of baked goods, including cookies. With its wide distribution network and recognizable packaging, Entenmann’s has become a household name in the United States.

Financial Data

In 2020, Entenmann’s generated over $700 million in sales revenue in the United States. The brand’s focus on quality and tradition has resonated with consumers, leading to its continued success in the market.

9. Keebler

Sales Volume and Market Share

Keebler, a brand owned by Ferrero Group, is known for its wide range of cookie products, including fudge stripes, elf-shaped cookies, and more. With its playful branding and delicious flavors, Keebler has captured the hearts of many consumers in the United States.

Financial Data

In 2020, Keebler generated over $2 billion in sales revenue in the United States. The brand’s strong sales performance reflects its ability to meet consumer preferences and adapt to changing market trends.

10. Voortman Cookies

Sales Volume and Market Share

Voortman Cookies is a Canadian brand that has gained popularity in the United States for its high-quality cookies made with real ingredients. With a focus on traditional recipes and delicious flavors, Voortman Cookies has attracted a loyal following among consumers.

Financial Data

In 2020, Voortman Cookies generated over $500 million in sales revenue in the United States. The brand’s commitment to quality and authenticity has set it apart from other cookie brands, positioning it as a top contender in the market.
In conclusion, the cookie industry in the United States is highly competitive, with several top brands vying for consumer attention. Each of the top 10 cookie brands mentioned in this report has its unique offerings and strengths that have contributed to its success in the market. As consumer preferences continue to evolve, these brands will need to innovate and adapt to stay ahead of the competition.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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