Top 10 Cloud Retail Platforms Brands in United Kingdom 2025

Robert Gultig

4 January 2026

Top 10 Cloud Retail Platforms Brands in United Kingdom 2025

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Written by Robert Gultig

4 January 2026

Top 10 Cloud Retail Platforms Brands in United Kingdom 2025

The cloud retail sector in the United Kingdom is experiencing rapid growth, driven by increased demand for digital transformation among retailers. As of 2023, the UK cloud computing market is projected to reach £20.7 billion, reflecting a compound annual growth rate (CAGR) of 11.7% from 2020 to 2025. Retailers are increasingly adopting cloud solutions to enhance operational efficiency, improve customer experience, and leverage data analytics. This report highlights the top 10 cloud retail platform brands anticipated to dominate the UK market in 2025.

1. Amazon Web Services (AWS)

Amazon Web Services remains the leader in the cloud retail platform market, holding a 32% share of the global cloud infrastructure services market. In the UK, AWS has been instrumental in supporting retailers with scalable solutions that optimize inventory management and enhance customer engagement.

2. Microsoft Azure

Microsoft Azure is a strong contender, capturing approximately 20% of the global cloud market. In the UK, Azure’s retail solutions have helped businesses streamline their operations and harness data analytics effectively, making it a preferred choice for many retailers.

3. Google Cloud Platform (GCP)

Google Cloud Platform holds around 9% of the global cloud market share. In the UK retail sector, GCP is recognized for its machine learning capabilities and big data analytics, empowering retailers to personalize customer experiences and drive sales.

4. Salesforce Commerce Cloud

Salesforce Commerce Cloud is a leading eCommerce solution that integrates seamlessly with customer relationship management (CRM) systems. With a market share of about 3% in the UK, it enables retailers to deliver personalized shopping experiences and manage customer data efficiently.

5. Shopify Plus

Shopify Plus has gained significant traction in the UK retail market, particularly among small to medium-sized enterprises (SMEs). With over 1.7 million businesses using its platform globally, Shopify Plus provides retailers with robust tools for eCommerce and sales management, representing a growing segment of the cloud retail market.

6. Oracle Cloud

Oracle Cloud commands a market share of approximately 2.5% in retail cloud solutions. It is particularly favored for its comprehensive suite of applications that support supply chain management, customer experience, and analytics, thus enhancing operational efficiency for UK retailers.

7. SAP Commerce Cloud

SAP Commerce Cloud, known for its enterprise-grade solutions, holds about 2% of the UK cloud retail market. It assists large retailers in managing complex product catalogs and offers features that promote seamless omnichannel shopping experiences.

8. Adobe Experience Cloud

Adobe Experience Cloud is a robust platform for creating personalized customer journeys, capturing around 1.5% of the UK retail cloud market. Its integration with marketing tools allows retailers to optimize campaigns and improve customer engagement effectively.

9. BigCommerce

BigCommerce has emerged as a popular cloud retail platform, particularly for SMEs, with around 1% market share in the UK. The platform offers scalability and flexibility, enabling retailers to expand their eCommerce capabilities without significant overhead costs.

10. Wix eCommerce

Wix eCommerce has gained momentum among smaller retailers in the UK, holding about 0.8% of the market share. Its user-friendly interface and comprehensive features for website building and eCommerce make it an attractive choice for new market entrants.

Insights

The cloud retail platform market in the United Kingdom is expected to continue its upward trajectory, fueled by the increasing reliance on digital solutions among retailers. According to a recent report, the UK retail cloud market is projected to grow at a CAGR of 15.4% from 2023 to 2028, reaching £27 billion by 2028. As retailers increasingly prioritize customer experience and operational efficiency, platforms that offer advanced analytics, seamless integrations, and scalability will be crucial for sustained success. The emphasis on omnichannel retailing and personalization will further drive investment in cloud solutions, positioning these top brands for continued relevance in the evolving marketplace.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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