Top 10 Cloud Retail Companies in United Kingdom 2025

Robert Gultig

4 January 2026

Top 10 Cloud Retail Companies in United Kingdom 2025

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Written by Robert Gultig

4 January 2026

Top 10 Cloud Retail Companies in United Kingdom 2025

The cloud retail sector in the United Kingdom is experiencing rapid growth, driven by the increasing adoption of e-commerce and digital transformation across industries. As of 2023, the UK cloud computing market was valued at approximately £14 billion, with expectations to reach £35 billion by 2025, reflecting a compound annual growth rate (CAGR) of around 18%. Retailers are increasingly leveraging cloud solutions to enhance operational efficiencies, improve customer experiences, and enable data-driven decision-making. This report outlines the top 10 cloud retail companies in the UK for 2025, highlighting their market share and performance.

1. Amazon Web Services (AWS)

Amazon Web Services continues to dominate the cloud market in the UK, holding a market share of 32%. With extensive offerings tailored for retail, AWS serves major retailers like Tesco and Sainsbury’s, facilitating their digital transformation strategies. In 2023, AWS reported revenue of $80 billion globally, driven by retail cloud solutions.

2. Microsoft Azure

Microsoft Azure is another leading player, capturing around 20% of the UK cloud market by 2025. Azure’s comprehensive suite of tools allows retailers to optimize inventory management and enhance customer insights. Microsoft reported a 30% increase in cloud revenue in the last fiscal year, reflecting strong demand among retailers.

3. Google Cloud Platform (GCP)

With a market share of approximately 9%, Google Cloud Platform is increasingly popular among UK retailers seeking advanced data analytics and machine learning capabilities. GCP’s customer base includes well-known brands such as ASOS and Marks & Spencer, contributing to its revenue growth of 45% year-over-year in 2023.

4. Salesforce Commerce Cloud

Salesforce Commerce Cloud, with around 7% market share, specializes in delivering personalized shopping experiences. Major UK retailers like John Lewis leverage Salesforce to enhance customer engagement and drive online sales. The company reported $6 billion in revenue from retail solutions in 2023.

5. Oracle Cloud

Oracle Cloud holds a 5% share of the UK cloud retail market. Its integrated suite of applications helps retailers streamline operations and improve supply chain efficiency. In 2023, Oracle’s revenue from retail solutions exceeded $4 billion, showcasing its relevance in the sector.

6. IBM Cloud

IBM Cloud claims a 4% market share in the UK. With a focus on AI and data analytics, IBM provides innovative cloud solutions for retailers, including predictive analytics for inventory management. The company reported a 20% growth in cloud revenue in 2023, reinforcing its position in the retail sector.

7. Alibaba Cloud

Although primarily known for its presence in Asia, Alibaba Cloud has been expanding into the UK market, capturing a 3% share. Its competitive pricing and robust services attract UK retailers aiming to enhance their digital capabilities. In 2023, Alibaba Cloud’s revenue reached $10 billion globally, with a growing portion from the UK.

8. SAP Commerce Cloud

SAP Commerce Cloud is a key player in the UK with a market share of 2%. Known for its enterprise resource planning capabilities, SAP helps retailers optimize their operations. The company reported $3 billion in revenue from its cloud services in 2023, marking steady growth in the retail sector.

9. Magento (Adobe Commerce)

Magento, now part of Adobe, has captured about 1.5% of the UK cloud retail market. It offers robust e-commerce solutions for businesses like Next and Boohoo. In 2023, Adobe reported $2.5 billion in revenue from its digital experience segment, which includes Magento services.

10. Rackspace Technology

Rackspace holds a market share of 1% in the UK cloud retail sector, providing managed cloud services to retailers looking to optimize their infrastructure. In 2023, Rackspace reported a revenue increase of 15%, reflecting its growing influence in the retail cloud space.

Insights

The cloud retail market in the UK is poised for significant growth, driven by a surge in e-commerce adoption and the need for digital transformation. By 2025, the UK cloud market is expected to exceed £35 billion, with leading providers like AWS and Microsoft Azure continuing to dominate. Retailers are increasingly investing in cloud solutions to enhance customer experiences and operational efficiencies, presenting opportunities for innovation and expansion in the sector. As businesses prioritize agility and data-driven strategies, cloud technologies will remain essential for competitive advantage in the retail landscape.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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