Top 10 Cloud Automation Tools Brands in Australia 2025

Robert Gultig

4 January 2026

Top 10 Cloud Automation Tools Brands in Australia 2025

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Written by Robert Gultig

4 January 2026

Top 10 Cloud Automation Tools Brands in Australia 2025

As the cloud computing landscape continues to evolve, automation tools have become crucial for organizations looking to optimize their operations and enhance efficiency. In Australia, the cloud automation market is anticipated to grow substantially, with revenue projected to reach AUD 2.4 billion by 2025, reflecting a compound annual growth rate (CAGR) of 22.5% from 2020 to 2025. This growth is driven by increased adoption of cloud services and the rising need for businesses to streamline their IT processes. As a result, various brands are emerging as leaders in providing innovative cloud automation solutions tailored for the Australian market.

1. Amazon Web Services (AWS)

AWS remains a dominant player in the cloud automation tools space, with a market share of approximately 32% in Australia. The company offers a comprehensive suite of automation services, including AWS Lambda and AWS CloudFormation, which facilitate serverless computing and infrastructure as code. In 2022, AWS reported revenues of USD 62 billion, emphasizing its significant presence in the Australian market.

2. Microsoft Azure

With a market share of around 21%, Microsoft Azure is another leading brand in cloud automation. Azure Automation is designed to automate frequent, time-consuming tasks, helping organizations save time and reduce operational costs. Microsoft reported an increase in Azure revenue by 50% in 2022, reflecting its growing adoption across various sectors in Australia.

3. Google Cloud Platform (GCP)

Google Cloud Platform holds approximately 9% of the market share in Australia. GCP’s automation tools, such as Cloud Functions and Cloud Run, allow developers to focus on building applications without worrying about the underlying infrastructure. In 2022, GCP’s revenue reached USD 19 billion, showcasing its expanding footprint in the Australian cloud market.

4. IBM Cloud

IBM Cloud has made significant strides in the Australian market, with a market share of about 5%. Its automation tools, including IBM Cloud Pak for Automation, enable businesses to automate complex workflows and enhance operational efficiency. IBM reported cloud revenue growth of 35% in 2022, indicating its strong relevance in Australia.

5. Oracle Cloud

Oracle Cloud is recognized for its strong enterprise automation solutions, holding a market share of approximately 4%. Oracle Cloud Infrastructure (OCI) enables organizations to automate database management and optimize resource allocation. In 2022, Oracle’s cloud revenue grew by 25%, underscoring its commitment to cloud automation in Australia.

6. Red Hat

As a subsidiary of IBM, Red Hat is well-known for its open-source solutions, capturing about 3% of the Australian cloud automation market. Red Hat Ansible Automation Platform is widely used for automating IT processes and application deployment. The company reported a 30% increase in subscription revenue in 2022, reflecting its strong position in the cloud automation segment.

7. VMware

VMware holds a market share of around 3% in Australia, providing automation solutions that enhance cloud management and operations. VMware vRealize Automation enables users to automate the delivery of infrastructure and applications. In 2022, VMware’s revenue growth was reported at 10%, illustrating its steady presence in the market.

8. ServiceNow

ServiceNow is renowned for its IT service management solutions, capturing approximately 2% of the cloud automation market in Australia. The Now Platform allows businesses to automate workflows and enhance service delivery. In 2022, ServiceNow reported a revenue increase of 33%, indicating robust growth in the region.

9. HashiCorp

HashiCorp specializes in infrastructure automation and holds about 1.5% of the Australian market. Its tools like Terraform and Vault are essential for automating cloud infrastructure provisioning and security management. HashiCorp’s revenue grew by 28% in 2022, reflecting its increasing adoption among Australian enterprises.

10. Puppet

Puppet is known for its configuration management tools, capturing around 1% of the cloud automation tools market in Australia. Puppet Enterprise allows for automating system configuration and deployment processes. In 2022, Puppet reported a revenue increase of 20%, highlighting its relevance in the automation landscape.

Insights

The cloud automation tools market in Australia is expected to experience significant growth over the next few years, driven by increasing demand for efficiency and cost savings. By 2025, the overall cloud automation market is projected to surpass AUD 2.4 billion, with major players like AWS, Microsoft Azure, and Google Cloud leading the charge. The rise of hybrid cloud environments and the growing emphasis on DevOps practices will further accelerate the adoption of automation tools. As organizations continue to navigate digital transformation, leveraging cloud automation solutions will be crucial for maintaining competitive advantages and enhancing operational agility. This trend suggests that businesses should prioritize investing in automation technologies to streamline processes and drive innovation.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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