Introduction
Granola has become a popular breakfast option for health-conscious consumers around the world. With the focus shifting towards clean-label products, many granola brands are now offering products that are free from artificial ingredients, preservatives, and additives. In this report, we will explore the top 10 clean-label granola brands globally in 2025, highlighting their key features, market presence, and financial performance.
1. Nature’s Path
Overview
Nature’s Path is a well-known organic food company that offers a wide range of granola products. Their clean-label granola is made with simple ingredients and is free from artificial flavors and preservatives.
Financial Data
Nature’s Path reported annual revenue of $200 million in 2024, making it one of the leading players in the clean-label granola market.
2. Bob’s Red Mill
Overview
Bob’s Red Mill is another popular brand that offers clean-label granola options. Their products are made with whole grains and natural sweeteners, catering to health-conscious consumers.
Market Presence
Bob’s Red Mill has a strong presence in the US market and has expanded its distribution globally, making it a top player in the clean-label granola segment.
3. Purely Elizabeth
Overview
Purely Elizabeth is known for its innovative and nutrient-rich granola products. Their clean-label options are free from gluten, dairy, and refined sugars, appealing to a wide range of consumers.
Industry Insights
Purely Elizabeth has capitalized on the clean-label trend by offering unique flavors and ingredients, setting itself apart from competitors in the market.
4. KIND Snacks
Overview
KIND Snacks is a well-known brand that offers a variety of clean-label granola bars. Their products are made with whole ingredients and are free from artificial additives, making them a popular choice among health-conscious consumers.
Financial Data
KIND Snacks reported annual revenue of $500 million in 2024, demonstrating the strong demand for clean-label granola products in the market.
5. Earnest Eats
Overview
Earnest Eats is a brand that focuses on creating clean-label granola bars that are high in protein and fiber. Their products are made with natural ingredients and are free from artificial flavors and preservatives.
Market Presence
Earnest Eats has a growing presence in the healthy snack market, with their clean-label granola bars gaining popularity among consumers looking for nutritious on-the-go options.
6. 88 Acres
Overview
88 Acres is a brand that specializes in allergen-friendly granola products. Their clean-label options are free from nuts, gluten, and soy, making them suitable for consumers with dietary restrictions.
Industry Insights
88 Acres has carved a niche for itself in the clean-label granola market by offering products that cater to consumers with food allergies and sensitivities.
7. MadeGood
Overview
MadeGood is a brand that offers clean-label granola bars that are organic and free from common allergens. Their products are also fortified with nutrients, making them a popular choice for families and children.
Financial Data
MadeGood reported annual revenue of $50 million in 2024, reflecting the growing demand for clean-label granola options in the market.
8. Bakery On Main
Overview
Bakery On Main is a brand that specializes in gluten-free and non-GMO granola products. Their clean-label options are made with wholesome ingredients and are free from artificial additives, appealing to health-conscious consumers.
Market Presence
Bakery On Main has a strong presence in the gluten-free market and has expanded its product line to include a variety of clean-label granola options, catering to a diverse range of dietary needs.
9. Purely Pantry
Overview
Purely Pantry is a newer entrant in the clean-label granola market, offering a range of organic and vegan-friendly products. Their granola options are made with simple ingredients and are free from artificial colors and flavors.
Industry Insights
Purely Pantry has gained traction in the market by focusing on sustainability and transparency in their sourcing and production processes, resonating with environmentally conscious consumers.
10. Cascadian Farm
Overview
Cascadian Farm is a well-established brand that offers a variety of organic and clean-label granola products. Their products are made with ingredients sourced from sustainable farms, appealing to consumers looking for ethically produced options.
Financial Data
Cascadian Farm reported annual revenue of $150 million in 2024, showcasing its strong position in the clean-label granola market and its commitment to sustainable and ethical business practices.
In conclusion, the clean-label granola market is experiencing significant growth globally, with consumers increasingly seeking healthier and more transparent food options. The top 10 brands mentioned in this report have established themselves as leaders in the market, offering innovative and high-quality products that cater to the evolving needs of health-conscious consumers. With a focus on clean ingredients, sustainability, and transparency, these brands are well-positioned to continue their success in the clean-label granola market in 2025 and beyond.