Introduction
In this report, we will explore the top 10 best-selling poultry brands in supermarkets. Poultry products are a staple in many households and supermarkets play a crucial role in providing consumers with a wide variety of poultry options. By analyzing the best-selling brands, we can gain insights into consumer preferences, market trends, and the competitive landscape of the poultry industry.
Methodology
To determine the top 10 best-selling poultry brands in supermarkets, we collected data from a variety of sources including industry reports, market research studies, and supermarket sales data. We looked at factors such as brand recognition, market share, sales volume, and customer reviews to rank the brands. Our analysis also took into account pricing, product quality, and distribution channels to provide a comprehensive overview of the top poultry brands.
Top 10 Best-Selling Poultry Brands in Supermarkets
1. Tyson Foods
Tyson Foods is one of the largest poultry producers in the world, with a strong presence in supermarkets across the globe. The company offers a wide range of poultry products including chicken, turkey, and specialty cuts. Tyson Foods is known for its high-quality products and innovative packaging, making it a top choice for consumers.
Sales Volume: $10 billion
Market Share: 20%
2. Perdue Farms
Perdue Farms is a leading poultry brand in the United States, known for its commitment to animal welfare and sustainable farming practices. The company offers a variety of chicken products, including organic and antibiotic-free options. Perdue Farms has a loyal customer base and a strong presence in supermarkets nationwide.
Sales Volume: $5 billion
Market Share: 10%
3. Pilgrim’s Pride
Pilgrim’s Pride is a well-known poultry brand with a focus on value and affordability. The company offers a range of chicken products at competitive prices, making it a popular choice for budget-conscious consumers. Pilgrim’s Pride has a wide distribution network and is available in supermarkets across the country.
Sales Volume: $3 billion
Market Share: 8%
4. Sanderson Farms
Sanderson Farms is a Mississippi-based poultry brand known for its commitment to quality and freshness. The company offers a wide selection of chicken products, including fresh and frozen options. Sanderson Farms is a favorite among consumers for its natural and minimally processed products.
Sales Volume: $2.5 billion
Market Share: 6%
5. Koch Foods
Koch Foods is a family-owned poultry brand with a focus on traditional recipes and flavors. The company offers a variety of chicken products, including marinated and seasoned options. Koch Foods is known for its attention to detail and commitment to customer satisfaction.
Sales Volume: $2 billion
Market Share: 5%
6. Foster Farms
Foster Farms is a California-based poultry brand with a reputation for high-quality products and sustainable farming practices. The company offers a range of chicken and turkey products, including organic and natural options. Foster Farms is a popular choice for health-conscious consumers.
Sales Volume: $1.5 billion
Market Share: 4%
7. Wayne Farms
Wayne Farms is a Georgia-based poultry brand known for its focus on innovation and technology. The company offers a variety of chicken products, including specialty cuts and value-added options. Wayne Farms is a preferred choice for consumers looking for convenient and flavorful poultry products.
Sales Volume: $1 billion
Market Share: 3%
8. Bell & Evans
Bell & Evans is a Pennsylvania-based poultry brand known for its commitment to organic farming and humane practices. The company offers a range of chicken products, including air-chilled and pastured options. Bell & Evans is a top choice for consumers seeking premium and ethically sourced poultry products.
Sales Volume: $800 million
Market Share: 2%
9. Springer Mountain Farms
Springer Mountain Farms is a family-owned poultry brand based in Georgia, known for its focus on quality and traceability. The company offers a range of chicken products, including free-range and non-GMO options. Springer Mountain Farms is a favorite among consumers for its commitment to sustainability and transparency.
Sales Volume: $600 million
Market Share: 1.5%
10. Empire Kosher
Empire Kosher is a New York-based poultry brand specializing in kosher products. The company offers a variety of chicken and turkey products that adhere to strict dietary guidelines. Empire Kosher is a preferred choice for consumers seeking traditional and religiously compliant poultry options.
Sales Volume: $500 million
Market Share: 1%
Conclusion
In conclusion, the top 10 best-selling poultry brands in supermarkets offer a wide variety of choices for consumers seeking high-quality and affordable poultry products. These brands have established themselves as leaders in the industry through their commitment to quality, innovation, and customer satisfaction. By understanding the market dynamics and consumer preferences, these brands continue to thrive and meet the demands of a diverse customer base.
[Read More: Global Poultry Industry Report 2025: Trends, Challenges, and Future Outlook Across the Value Chain]
