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🛒 Retail Rollouts

🍪 Sunnie: Expanding Fresh Snack Offerings at Sprouts

Sunnie Co-founded by Katy Tucker just launched three Fresh Snack SKUs into all 400+ Sprouts Farmers Market stores nationwide, marking their biggest launch yet. This exciting milestone comes just in time for the busy back-to-school season. The partnership with Sprouts Farmers Market is a testament to Sunnie’s commitment to providing clean, kid-friendly snacks. The new product lineup includes Pizza Dipper for savory snacking, Grape Jam Dipper for breakfast and mid-morning snacks, and Cocoa Dipper for a sweet treat, covering multiple eating occasions. Sunnie’s products will be positioned in the Dairy section, next to popular brands like Once Upon a Farm. A playful digital marketing campaign, created by Sircle Media, will support the launch and drive customer trials through Aisle.

🍫 Seedly Foods: Expanding Healthy Snacking at Whole Foods

Seedly Foods founded by Mateen Pouyafar debuted their Dark Chocolate Seed Bark at Whole Foods Market in Huntington, NY, with plans to expand to 30 more stores in the tri-state area. This marks a significant achievement for Seedly Foods as they introduce their innovative, healthy snack options to a wider audience. The launch at Whole Foods highlights the brand’s commitment to providing nutritious and delicious snacks. Pouyafar expressed gratitude for the community’s support and emphasized that this is just the beginning of their journey. The brand is excited to pair with local favorite Nguyen Coffee Supply, enhancing the shopping experience for health-conscious consumers.

🍹 De Soi: Making Waves with Target Partnership

De Soi Sparkling Non-Alcoholic Apéritif Co-Founded by Morgan McLachlan now offers their products at 1,400 Target locations nationwide for the summer season. This expansion provides a significant boost to De Soi’s mission of offering sophisticated, non-alcoholic beverage options. The sparkling apéritif, known for its refreshing taste and health benefits, is now more accessible to consumers across the country. The partnership with Target ensures that customers can enjoy De Soi’s unique beverages during the peak of summer, promoting a healthier lifestyle choice without sacrificing flavor.

🚀 New Product Launch

🥫 KULA Foods: Innovating Sauce Lines with Crush Dynamics

KULA Foods Founder and CEO Asha Wheeldon launched a reformulated line of sauces with 42% less monk fruit concentrate, in partnership with Crush Dynamics. This innovation reflects KULA Foods’ dedication to healthier, clean-label products. The new sauces boast improved texture and flavor while maintaining the brand’s “no sugar added” promise. The collaboration with Crush Dynamics enhances the natural sweetness and overall quality of the sauces, addressing consumer demands for healthier food options. KULA Foods continues to set a high standard in the plant-based food industry by prioritizing both nutrition and taste.

🤝 Brand Partnerships

🍦 Fanci Freez: Winning Awards and Hearts with New Milkshake

Fanci Freez®, led by Bill, Nick and Alison Hawes, partnered with Pivot North Consulting to launch Strawberry Soft-Serve Milkshakes, winning the sofi™ Grand Honors Award for Outstanding Packaging. This collaboration marks a successful entry into the retail novelty ice cream category. The innovative packaging, developed under the guidance of CEO Gail Kurpgeweit, ensures that the iconic soft-serve milkshake retains its creamy texture and flavor even when stored at lower temperatures. The striking design by Avidity Creative played a crucial role in capturing consumers’ attention and driving initial purchases. Fanci Freez’s transition from a beloved local brand to a national retail presence has been met with enthusiastic consumer response.

🥤 De La Calle: Tepache Now Available at Verve Coffee Roasters

De La Calle Tepache Founded by Alex Matthews partnered with Verve Coffee Roasters to offer their Modern Mexican Sodas at Verve locations. This partnership brings together two brands committed to quality and community. Customers can now enjoy De La Calle’s refreshing, low-sugar sodas alongside their favorite coffee at Verve. The collaboration aims to enhance the customer experience by providing unique, health-conscious beverage options. Matthews is excited about the opportunity to reach a broader audience and looks forward to future growth and partnerships.

🍸 Edna’s Cocktails: Expanding Reach with Dirty Hands

Edna’s Cocktails CEO Nicholas Houghton shares that the brand teamed up with Dirty Hands to expand their non-alcoholic cocktail offerings across the US. This strategic partnership aligns with Edna’s vision of promoting natural and consumer-friendly products. The collaboration with Dirty Hands, known for their expertise in the natural products market, will help Edna’s introduce their award-winning non-alcoholic cocktails to new consumers. Houghton expressed confidence that this partnership will drive significant growth and increase brand visibility across the country.

Kahawa 1893 Coffee partners with Keurig

Kahawa 1893 Coffee introduces two signature African coffee blends, Safari and Serengeti, to the Keurig® brewing system this summer, making it the first nationally distributed Black and woman-owned premium coffee brand available in K-Cup® pods. Founded by Margaret Nyamumbo, a third-generation Kenyan coffee farmer, Kahawa 1893 aims to empower African women farmers by sourcing coffee directly from them and ensuring fair compensation. The new partnership with Keurig will bring these premium, sustainably sourced African coffees to over 40 million U.S. households, aligning with the brand’s mission of supporting women in the coffee industry. Nyamumbo, who secured an investment from Emma Grede on Shark Tank, continues to break representation barriers and respond to customer demand with this convenient new product offering.

💸 Acquisitions and Investments

🌾 Ms. P’s Gluten Free: Raising Funds for Growth

Lisa Marsh, CEO and Founder of Ms. P’s Glute Free, launched a fundraising campaign on Kiva to support the growth of her gluten-free business. The campaign seeks to raise capital to expand the company’s product offerings and market reach. By leveraging Kiva’s platform, Marsh aims to connect with supporters who share her vision of providing high-quality, gluten-free products. The funds raised will be instrumental in scaling operations and meeting increasing consumer demand for gluten-free options.

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The post This Week in CPG 07/22/24 appeared first on Foodbevy.



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