🛒 Retail Rollouts
🧀 Every Body Eat Expands Distribution
Every Body Eat, founded by Trish Thomas and Nichole Wilson, expands its popular Cheese-less™ Thins to all 25 Dierbergs Markets locations in Missouri and Illinois. This exciting partnership helps Every Body Eat® expand its mission to deliver inclusive and eat-them-by-the-handful delicious snacks to snack-lovers everywhere. Founded in 2020, Every Body Eat® quickly emerged as a revolutionary in the clean snack industry, demanding that snacks free from the top 14 food allergens and corn can also be mind-blowingly delicious.
🍫 SkinnyDipped Launches New Product Nationwide
SkinnyDipped, co-founded by Breezy Griffith, now offers its better-for-you dark chocolate peanut butter cups at Whole Foods stores nationwide. SkinnyDipped Dark Chocolate Peanut Butter Cups are delightfully better for you as they are made with real peanut butter, ethically sourced cocoa, and no artificial colors, flavors, or preservatives. Filled to the brim and coated in a dark chocolate shell, they’re also non-GMO, naturally low in sugar, and free of any artificial sweeteners. Fans can check out the Whole Foods website to see where they can purchase SkinnyDipped nearest to them.
🍛 Masala Mama Launches at Sprouts
Masala Mama, founded by Nidhi Jalan, launches a line of ready-to-eat legumes at Sprouts nationwide, featuring playful takes on classic flavors with SKUs like Ooh La La Lentils and Cha Cha Chickpeas. Masala Mama, a New York-based food company known for its Easy Cooking Sauces that marry clean and healthy ingredients with Indian-inspired flavors, has introduced an innovative line of protein-rich ready-to-eat legumes. This expansion showcases Masala Mama’s commitment to providing flavorful, fresh, and convenient options for consumers seeking nutritious and quick meals.
🍜 Omsom Secures Permanent Spot
Omsom, founded by Vanessa and Kim Pham, secures a permanent spot in Sprouts Farmers Market nationwide with their Saucy Noodles after a successful 90-day trial run. Last winter, Omsom entered the Sprouts Foragers Program, where new brands can earn a permanent spot on their shelves depending on their performance during a 90-day trial run. Omsom’s Saucy Noodles, known for their bold and authentic flavors, passed the test, and now you can find all four of their Saucy Noodles at Sprouts stores nationwide.
🤝 Brand Partnerships
🥛 Willa’s Oat Milk Special Feature
Willa’s Oat Milk, co-founded by Christina Dorr Drake, celebrates its hometown support and announces its launch at Target, with a special feature on Twin Cities Live. Christina Dorr Drake expressed her gratitude for the love from the Twin Cities (Minneapolis/St. Paul), and appreciated the shout-outs to beloved local independent grocers. This new partnership with Target marks a significant milestone for Willa’s Oat Milk as they continue to expand their reach and bring their clean, delicious oat milk to more consumers.
🍫 Elavi announced a partnership with Partake Foods
Michelle Razavi, Co-Founder of Elavi, announced a partnership with Partake Foods to create a gluten-free, dairy-free, soy-free Summer S’mores Kit featuring allergen-friendly graham crackers and Elavi’s chocolate fudge and marshmallow cashew butter, thanks to the support of Partake founder Denise Woodard.
Reflecting on her childhood love for s’mores, Michelle Razavi shared how reconnecting with her inner child inspired this collaboration with Partake Foods. As someone who now faces dietary restrictions, Michelle emphasized the importance of creating a treat that is both nostalgic and healthy. The Summer S’mores Kit pairs Partake Foods’ allergen-friendly graham crackers with Elavi’s innovative chocolate fudge and marshmallow cashew butter. The partnership, supported by Denise Woodard of Partake Foods, aims to offer a delicious and inclusive treat for those with dietary restrictions. The kits are available exclusively online, inviting everyone to enjoy a taste of summer nostalgia without compromising their health.
💸 Acquisitions and Investments
🥤 Eight emerging businesses Selected for Accelerator Program
Eight emerging businesses, including JAS, JaziLupini, Mayawell, Nemi, PAKTLI, Pricklee, TOAST-IT, and ¡Ya Oaxaca!, were selected as finalists to participate in the second year of PepsiCo’s Greenhouse Accelerator Program: Juntos Crecemos Edition, a five-month mentoring initiative designed to accelerate the growth of consumer packaged goods and beverage brands, said founder Daniel Grubbs.
At the launch event at the Frito-Lay headquarters in Plano, Texas, these eight finalists began their journey with PepsiCo’s Greenhouse Accelerator Program: Juntos Crecemos Edition. This program is designed to support the growth of consumer packaged food and beverage brands that are inspired by Hispanic flavors and culture. Over the next five months, these businesses will receive mentorship and resources from experts in research and development, supply chain, and design. Each finalist will receive $20,000 to develop innovative business solutions, with one winning an additional $100,000 at the program’s conclusion. The initiative, led by Daniel Grubbs, emphasizes PepsiCo’s commitment to fostering innovation and supporting local communities.
🎉 News to Celebrate
🎂 Happy Moose Juice Celebrates Milestone
Happy Moose Juice, founded by Ryan Armistead, celebrates its 11th birthday, reflecting on its growth from a small pop-up to a nationwide brand. Thinking back on how far they’ve come, from making tiny batches of fresh juice in Ryan’s Presidio home kitchen to selling locally from a pop-up shop in San Francisco’s Mission neighborhood, Happy Moose Juice has now grown into a brand with many strategic partners, selling to amazing retailers and people across the country. Ryan expresses his heartfelt thanks to everyone who has been a part of Happy Moose Juice’s journey and looks forward to many more years of success.
The post This Week in CPG 07/15/24 appeared first on Foodbevy.