The emergence of pyjamacore and the dolce and gabbana slumber society …

Robert Gultig

26 December 2025

The emergence of pyjamacore and the dolce and gabbana slumber society …

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Written by Robert Gultig

26 December 2025

Introduction:

The luxury goods and services market has recently seen the emergence of a new trend known as pyjamacore, a fusion of luxury fashion and comfort wear. This trend has been exemplified by the Dolce and Gabbana Slumber Society collection for men, which has taken the industry by storm. The global luxury fashion market is estimated to be worth $300 billion, with a significant portion of that being attributed to menswear. Let’s take a closer look at the top 20 countries, companies, or brands leading the way in the pyjamacore trend and the Dolce and Gabbana Slumber Society collection for men.

1. Italy – Dolce and Gabbana
Dolce and Gabbana, a leading luxury fashion brand based in Italy, has been at the forefront of the pyjamacore trend with their innovative Slumber Society collection for men. The brand’s focus on combining luxury and comfort has resonated with consumers worldwide, leading to a significant increase in sales and market share.

2. United States – Gucci
Gucci, a luxury fashion brand based in the United States, has also embraced the pyjamacore trend with their own collection for men. The brand’s unique designs and high-quality materials have helped them establish a strong presence in the luxury menswear market.

3. France – Louis Vuitton
Louis Vuitton, a renowned luxury fashion brand from France, has introduced their own take on the pyjamacore trend with a collection for men that combines sophistication with comfort. The brand’s reputation for quality and craftsmanship has made their collection a top choice for consumers looking for luxury sleepwear.

4. United Kingdom – Burberry
Burberry, a luxury fashion brand based in the United Kingdom, has also jumped on the pyjamacore bandwagon with their own collection for men. The brand’s iconic designs and commitment to sustainability have helped them attract a loyal following in the luxury menswear market.

5. Japan – Comme des Garçons
Comme des Garçons, a high-end fashion brand from Japan, has made a name for themselves in the pyjamacore trend with their unique collection for men. The brand’s avant-garde designs and attention to detail have set them apart in the luxury fashion industry.

6. Germany – Hugo Boss
Hugo Boss, a luxury fashion brand based in Germany, has embraced the pyjamacore trend with their own collection for men. The brand’s focus on modern, sleek designs has helped them appeal to a younger demographic of consumers looking for luxury sleepwear.

7. Spain – Zara
Zara, a popular fashion brand from Spain, has also entered the pyjamacore market with their collection for men. The brand’s affordable prices and trendy designs have made their sleepwear line a top choice for fashion-forward consumers.

8. China – Shanghai Tang
Shanghai Tang, a luxury fashion brand from China, has introduced their own take on the pyjamacore trend with a collection for men that combines traditional Chinese elements with modern design. The brand’s unique aesthetic has helped them stand out in the competitive luxury fashion market.

9. Australia – Zimmermann
Zimmermann, a high-end fashion brand from Australia, has also embraced the pyjamacore trend with their collection for men. The brand’s focus on feminine silhouettes and delicate fabrics has made their sleepwear line a favorite among consumers looking for luxury loungewear.

10. South Korea – Gentle Monster
Gentle Monster, a luxury fashion brand from South Korea, has made a name for themselves in the pyjamacore trend with their collection for men. The brand’s bold designs and innovative approach to fashion have helped them attract a global following in the luxury menswear market.

11. Canada – DSquared2
DSquared2, a high-end fashion brand from Canada, has entered the pyjamacore market with their own collection for men. The brand’s edgy designs and high-quality materials have made their sleepwear line a top choice for consumers looking for luxury loungewear.

12. Brazil – Osklen
Osklen, a luxury fashion brand from Brazil, has embraced the pyjamacore trend with their own collection for men. The brand’s focus on sustainability and eco-friendly materials has helped them attract a socially conscious consumer base in the luxury fashion market.

13. India – Sabyasachi
Sabyasachi, a renowned fashion designer from India, has introduced his own take on the pyjamacore trend with a collection for men that combines traditional Indian craftsmanship with modern design. The designer’s intricate embroidery and rich fabrics have made his collection a top choice for consumers looking for luxury sleepwear with a cultural twist.

14. Russia – Ulyana Sergeenko
Ulyana Sergeenko, a high-end fashion brand from Russia, has made a name for themselves in the pyjamacore trend with their collection for men. The brand’s vintage-inspired designs and romantic aesthetic have helped them attract a niche following in the luxury menswear market.

15. Mexico – Pineda Covalin
Pineda Covalin, a luxury fashion brand from Mexico, has entered the pyjamacore market with their own collection for men. The brand’s vibrant colors and bold patterns have made their sleepwear line a top choice for consumers looking for luxury loungewear with a Latin flair.

16. Sweden – Acne Studios
Acne Studios, a high-end fashion brand from Sweden, has embraced the pyjamacore trend with their own collection for men. The brand’s minimalist designs and focus on quality materials have helped them establish a strong presence in the luxury menswear market.

17. Switzerland – Bally
Bally, a luxury fashion brand based in Switzerland, has jumped on the pyjamacore bandwagon with their own collection for men. The brand’s timeless designs and commitment to craftsmanship have made their sleepwear line a top choice for consumers looking for luxury loungewear.

18. Netherlands – Scotch & Soda
Scotch & Soda, a popular fashion brand from the Netherlands, has also entered the pyjamacore market with their collection for men. The brand’s eclectic designs and mix of patterns have made their sleepwear line a favorite among consumers looking for unique luxury loungewear.

19. Denmark – Ganni
Ganni, a high-end fashion brand from Denmark, has made a name for themselves in the pyjamacore trend with their collection for men. The brand’s playful prints and modern silhouettes have helped them attract a young, fashion-forward consumer base in the luxury fashion market.

20. Argentina – Vero Alfie
Vero Alfie, a luxury fashion brand from Argentina, has embraced the pyjamacore trend with their own collection for men. The brand’s focus on bold colors and statement pieces has made their sleepwear line a top choice for consumers looking to make a fashion statement even while lounging at home.

Insights:

The emergence of pyjamacore and the Dolce and Gabbana Slumber Society collection for men have highlighted a shift in the luxury fashion market towards comfort and relaxation. As consumers continue to prioritize comfort in their everyday lives, we can expect to see more brands and designers embracing this trend and introducing their own collections for men. With the global luxury fashion market projected to reach $400 billion by 2025, the pyjamacore trend is poised to continue growing and evolving in the coming years. Brands that are able to strike the right balance between luxury and comfort will likely see success in this increasingly competitive market.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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