The American Cider Association (ACA) recently made an exciting announcement regarding the appointment of Monica Cohen as its new Chief Executive Officer. Cohen will be taking over the leadership role from Michelle McGrath, who has led the organization for nearly 8 years.
Monica Cohen brings with her a wealth of experience, having previously served as an executive at Dairy Farmers of America (DFA) until 2022. Her appointment comes just in time for the ACA annual CiderCon, which is set to take place in Chicago, Illinois from February 4-7, 2025. Cohen expressed her enthusiasm for joining the ACA at such a crucial moment for the cider industry, citing the rapid growth in consumer interest and innovation within the sector as key drivers for her excitement. She also expressed her gratitude to Michelle McGrath for her exceptional leadership and the strong foundation she has laid for the ACA.
In her new role, Cohen will be focusing on advancing the ACA’s advocacy efforts at both the federal and state levels, driving business development opportunities for cidermakers, and enhancing cider’s visibility among consumers. She aims to solidify the ACA’s position as a leading voice for the U.S. cider industry and expand educational initiatives to support cidermakers in a competitive marketplace.
Michelle McGrath, reflecting on her time with the ACA, expressed pride in the accomplishments of the organization under her leadership and excitement for the future success of the industry. She looks forward to seeing where Monica Cohen’s leadership will take the ACA as it continues to grow and thrive.
The appointment of Monica Cohen as CEO marks a significant milestone for the American Cider Association, signaling a new chapter of growth and development for the organization and the cider industry as a whole. With her experience and vision, Cohen is poised to lead the ACA to new heights and further establish its position as a key player in the cider industry.
As the industry continues to evolve and expand, the ACA under Cohen’s leadership is well-positioned to drive positive change, support cidermakers, and enhance the overall consumer experience. With a focus on advocacy, business development, and education, the ACA is set to play a pivotal role in shaping the future of the U.S. cider industry.
In conclusion, the appointment of Monica Cohen as CEO of the American Cider Association represents a new chapter of growth, innovation, and success for the organization and the cider industry. With her leadership and expertise, Cohen is poised to lead the ACA to new heights and further solidify its position as a leading voice in the industry. The future looks bright for the ACA under Cohen’s guidance, and the industry as a whole stands to benefit from her vision and strategic direction.