Meghan Farren has been appointed as the President of Taco Bell North America, after serving in various leadership roles for KFC’s U.K. and Ireland business for over 10 years. She will begin her new role on February 10th, bringing with her a wealth of experience and a track record of success in the industry. Farren’s most recent position was as the General Manager of KFC UK and Ireland, where she made a significant impact on the business.
Prior to her role at KFC, Farren held positions such as Chief Customer Officer at ASDA, a U.K. supermarket chain, and Chief Marketing Officer for KFC U.K. and Ireland. In her CMO role, she led the business through a successful turnaround, transforming KFC into a modern and distinctive brand while driving sales and profit growth. Farren’s previous experience also includes roles at Gu Chocolate Puds, Marakon, and JPMorgan, showcasing her diverse skill set and industry knowledge.
Farren’s appointment comes as Taco Bell continues to thrive in the U.S. market, with a 4% increase in same-store sales in Q3. The brand has implemented strategies such as introducing new price points for its Luxe Cravings Box, testing a beverage-driven concept, and launching menu innovations like chicken nuggets. These initiatives have contributed to Taco Bell’s success and solidified its position as a leader in the fast-food industry.
Yum Brands CEO David Gibbs highlighted Taco Bell’s competitive advantages in innovation, value leadership, and strong consumer connection during a recent earnings call. The brand’s ability to resonate with consumers and adapt to changing economic environments has set it apart from competitors and positioned it for continued growth.
Farren’s appointment as President of Taco Bell North America signals a new chapter for the brand, as she brings her expertise and leadership skills to drive further success and growth. With her proven track record and strategic vision, Farren is well-equipped to lead Taco Bell to new heights and continue its legacy as a top player in the fast-food industry.
