Response of the food industry to Trump’s tariffs

User avatar placeholder
Written by Robert Gultig

3 April 2025

President Trump recently announced a series of new tariffs on imports into the US, with the aim of strengthening the country’s economy. In a speech delivered at the White House on April 2, Trump declared a universal “baseline” tariff of 10% on all imports, scheduled to take effect on Saturday. Higher rates are set for specific nations and trading blocs, including a 20% tariff on EU imports, a 24% tariff on products from Japan, and a 54% tariff on shipments from China (including earlier tariffs), which will be implemented on Wednesday. It is important to note that the 10% baseline tariff does not apply to imports from Canada and Mexico, as these countries have already been subject to separate measures.

As the business community processes this announcement, various reactions have emerged from within the food industry. FoodDrinkEurope, an industry body, emphasized the importance of constructive dialogue between the EU and the US, highlighting the significant trade relationship between the two regions in agri-food products. The organization called for the de-escalation of trade tensions and urged both sides to prioritize dialogue to find mutually beneficial solutions.

The Consumer Brands Association in the US raised concerns about potential increases in ingredient costs due to the tariffs, emphasizing the importance of exempting key ingredients and inputs to protect manufacturing jobs and prevent inflation. The association urged the Trump administration to refine its approach to safeguard American companies that rely on imported ingredients.

The US food retail and wholesale association FMI expressed appreciation for the administration’s efforts to protect American jobs and boost the manufacturing sector but voiced concerns about potential price hikes and reduced consumer confidence. FMI highlighted the interconnected nature of the global food system and the importance of maintaining access to safe and affordable products for American consumers.

The National Cattlemen’s Beef Association commended President Trump’s trade action, emphasizing the need to address trade barriers that hinder American beef exports. The organization pledged to work with the administration to ensure fair treatment for American cattle producers and optimize export opportunities.

In Europe, the National Farmers’ Union of the UK outlined the challenges posed by the tariffs, particularly in relation to the US being a key market for agri-food products. The NFU emphasized the need for swift responses to potential market disruptions and collaboration with the government to navigate the evolving situation.

Copa and Cogeca, representing farmers and cooperatives in the EU, advocated for diplomatic efforts to resolve the tariff dispute and cautioned against retaliatory measures that could harm farmers on both sides. The organizations stressed the importance of dialogue and negotiation to avoid a full-scale trade conflict and protect the agricultural sector.

European Commission President Ursula von der Leyen expressed readiness to support efforts to reform the global trading system but warned against relying solely on tariffs as a solution. She hinted at potential countermeasures in response to the tariffs on steel, emphasizing the need to protect EU interests and businesses.

In conclusion, the reactions from various stakeholders in the food industry reflect a mix of support for the administration’s efforts to strengthen the economy and concerns about the potential impacts of the tariffs on businesses and consumers. Dialogue, negotiation, and collaboration emerge as key themes in addressing the challenges posed by the new trade measures.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
View Robert’s LinkedIn Profile →