Phoenix Media Network Inc., a leading company with a diverse portfolio of events and publications such as Produce Business magazine and PerishableNews.com, recently announced the appointment of Jessie Gunn as Trade Show and Events Director for The New York Produce Show and Conference. Additionally, the company welcomed Carlos Sanchez as an Account Executive to spearhead sales efforts in the southern United States.
Jessie Gunn brings over 18 years of experience in marketing and business growth to Phoenix Media. Her previous roles include VP of marketing and events at Farm Journal, where she played a key role in the success of the Global Organic Produce Expo and the West Coast Produce Expo. Gunn also held positions at Wholesum and Harley-Davidson Motor Company, further enhancing her expertise in event planning and marketing.
In her new role, Gunn will collaborate with stakeholders to develop comprehensive event strategies for The New York Produce Show. She will oversee various aspects of the event, including exhibitor management, operations, marketing, branding, social media, and educational initiatives. Her creative vision and industry knowledge are expected to enhance the overall experience for attendees and exhibitors at the upcoming show.
Carlos Sanchez, the newly appointed Account Executive, brings over nine years of experience in the fresh produce industry to Phoenix Media. With a background in field and service representation at Blue Book Services, Inc., Sanchez has a deep understanding of the industry landscape and a strong network of connections within the sector. His role will involve building relationships with exhibitors and sponsors, as well as promoting Produce Business, which is celebrating its 40th anniversary this year.
Sanchez’s enthusiasm for the industry and his commitment to increasing produce consumption align well with Phoenix Media’s mission. He acknowledges the dynamic nature of the produce industry and the importance of staying abreast of the latest trends and developments. His expertise in print, digital, and tradeshow marketing will be instrumental in driving promotional campaigns for clients and enhancing the visibility of Produce Business.
Phoenix Media Network, headquartered in Boca Raton, FL, has been a trusted source of industry insights in the fresh food and perishables sector for nearly four decades. Founded by Jim Prevor and Ken Whitacre, the company has grown significantly since its inception in 1985. With a strong focus on industry improvement, modernization, and fostering discussions on marketing, merchandising, management, and procurement, Phoenix Media remains committed to delivering accurate and timely information to its audience.
The New York Produce Show and Conference, one of Phoenix Media’s flagship events, is set to celebrate its 15th anniversary in Manhattan this December. The event is expected to attract thousands of attendees and exhibitors, offering a premier networking platform for industry professionals. With a lineup of educational sessions, networking opportunities, and engaging receptions, the show promises to be a highlight for produce buyers and sellers alike.
In conclusion, the addition of Jessie Gunn and Carlos Sanchez to the Phoenix Media team underscores the company’s commitment to excellence and innovation in the fresh produce industry. Their wealth of experience, industry knowledge, and dedication to driving success will undoubtedly contribute to the continued growth and success of The New York Produce Show and Conference, as well as Phoenix Media’s overall portfolio of events and publications.
