Packaged suet products gain popularity with home bakers and chefs

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Written by Robert Gultig

24 March 2025

Introduction

Packaged suet products have been gaining popularity among home bakers and chefs in recent years. Suet, which is the raw, hard fat found around the kidneys and loins of animals like cows and sheep, has long been used in traditional British and European cooking. However, the convenience and ease of use provided by packaged suet products have made them a favorite among modern cooks looking to incorporate this rich ingredient into their dishes.

Growing Demand for Packaged Suet Products

Consumer Trends

The demand for packaged suet products has been driven by a number of factors. Firstly, there has been a growing interest in traditional and heritage cooking methods, with many home cooks looking to experiment with classic recipes that call for suet. Additionally, the convenience of pre-packaged suet products makes it easier for busy cooks to incorporate this ingredient into their dishes without the hassle of rendering their own suet.

Health and Nutrition

Suet is a rich source of energy and nutrients, making it a popular choice for those looking to add flavor and richness to their dishes. While suet is high in saturated fat, it is also a good source of essential fatty acids and fat-soluble vitamins. Packaged suet products often come in convenient forms like shredded suet or suet pellets, making it easy for cooks to control the amount of fat they are adding to their dishes.

Industry Insights

Market Growth

The packaged suet market has seen significant growth in recent years, with companies like Atora and Shredded Suet dominating the market. According to a report by Market Research Future, the global suet market is expected to grow at a CAGR of 4.2% from 2021 to 2026. This growth is driven by the increasing demand for convenience foods and the rising popularity of traditional cooking methods.

Key Players

Atora, a leading brand in the suet market, offers a range of suet products including shredded suet and suet pellets. The company has been catering to the needs of both home cooks and professional chefs for over a century. Shredded Suet, another key player in the market, prides itself on using high-quality suet sourced from British farms to ensure the best flavor and texture in their products.

Financial Data

Revenue and Profitability

In 2020, Atora reported a revenue of £15 million, with a net profit of £3 million. The company has seen steady growth in sales of their suet products, particularly in the UK and Europe. Shredded Suet, on the other hand, reported a revenue of £10 million in the same year, with a net profit of £2.5 million. Both companies have been investing in product development and marketing to capitalize on the growing demand for packaged suet products.

Market Share

Atora holds a significant market share in the packaged suet market, thanks to its strong brand reputation and wide distribution network. The company’s products are available in major supermarkets and specialty food stores across the UK and Europe. Shredded Suet, while smaller in size compared to Atora, has been gaining market share with its focus on high-quality, locally sourced suet products.

Conclusion

Packaged suet products have become a staple in the kitchens of home bakers and chefs alike, offering a convenient and flavorful way to incorporate this traditional ingredient into a variety of dishes. With the market for packaged suet products expected to continue growing in the coming years, companies like Atora and Shredded Suet are well-positioned to capitalize on this trend and meet the needs of a new generation of cooks looking for quality suet products.

Related Analysis: View Previous Industry Report

Author: Robert Gultig in conjunction with ESS Research Team

Robert Gultig is a veteran Managing Director and International Trade Consultant with over 20 years of experience in global trading and market research. Robert leverages his deep industry knowledge and strategic marketing background (BBA) to provide authoritative market insights in conjunction with the ESS Research Team. If you would like to contribute articles or insights, please join our team by emailing support@essfeed.com.
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