Ocean Mist Farms, the leading grower and shipper of fresh artichokes in North America, has officially launched its spring season. As the company completes its annual migration north, it is now fully engaged in production in its spring/summer growing region in Castroville and Salinas Valley, CA.
With a focus on providing high-quality produce, Ocean Mist Farms is excited about the outlook for the spring crop. Ben Wilson, commodity account manager, expressed optimism about the season ahead, stating, “If these first harvests are any indication, it’s going to be a good one!” He added, “With the exceptional quality we’re seeing, we anticipate a strong crop through the Easter holiday and beyond.”
Easter is a significant holiday for artichoke consumption, and Ocean Mist Farms is prepared to meet the demand with a variety of pack sizes to support customer needs. Wilson emphasized the importance of leveraging advertising and promotions to generate excitement in Produce Departments and remind consumers of the exceptional produce available this spring and summer.
In addition to traditional advertising methods, Ocean Mist Farms is encouraging retailers to create destination displays and explore cross-promotional opportunities to further entice consumers to purchase artichokes.
While green artichokes remain a staple product for Ocean Mist Farms, their purple artichokes have also gained popularity among consumers. Wilson noted that the first spring harvests of purple artichokes have yielded a beautiful crop, with good volumes expected for Easter and the months following.
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Overall, Ocean Mist Farms is committed to providing top-quality artichokes to consumers while implementing innovative strategies to promote their products in the market. With a strong focus on customer satisfaction and product excellence, the company is poised for a successful spring season and beyond.
